BANGALORE, DEC. 5:

Bean display: Representatives from coffee regions – Araku Valley, Bababudangiri , B R Hills, Chikmagalur, Kodagu, Nilgiris, Sheveroy Hills, Travancore and Nelliyampathy and Pulneys.

To increase local consumption and for showcasing coffees from South India, the Coffee Board has partnered Bangalore International Airport Ltd and the Karnataka Tourism Department.

As part of the promotion, coffees from Araku Valley, Bababudangiri , B.R. Hills, Chikmagalur, Coorg, Nilgiris, Sheveroy Hills, Travancore, Nelliyampathy and Pulneys are being showcased.

For the first time coffees from various regions are being displayed as part of a 10-day coffee festival, Kaapi Trial, at the Bangalore International Airport. The event will give passengers an opportunity to interact with coffee experts and experience live coffee-making demonstrations and cupping.

According to Mr Jawaid Akhtar, Chairman, Coffee Board, “The festival will help enhance and promote knowledge of the region and coffee-drinking habit of the State that is core to its heritage.”

“As part of the promotion, the coffees, specially selected from the regions, have been carefully blended and brewed to extract their best flavour.

Special blends will be created to give a different coffee experience,” he added.

“This is for the first time that an Indian airport is hosting a coffee festival of this magnitude. The 10-day long extravaganza will exhibit different facets of South Indian coffees, giving passengers an opportunity to explore in a unique way,” said Mr Sanjay Reddy, Managing Director, Bangalore International Airport Ltd.

“We believe that efforts such as these will go a long way in establishing Bangalore as a gateway to the South of India and bring economic prosperity to this region.

By the end of the festival, we hope to engage with over two lakh passengers and make them coffee experts,” he added.”

source: http://www.thehindubusinessline.com / Agri-Biz / by Anil Urs / December 05th, 2011