Bangalore :

Indian coffee estates are moving slowly to gain US’ roasters interest.

As a first step, the Sethuraman Estates located at Magundi in Chikmagalur after showcasing its produce at various speciality coffee events in the US has now become the first Indian coffee estate to get ‘R Grade’ certificate.

‘R Grade’ certificate are given for washed robusta coffees by the Coffee Quality Institute (CQI) which is an arm of Speciality Coffee Association of America (SCAA).

GETTING PREMIUM

The SCAA recently tested Sethuraman Estate’s robusta coffee submission at the CQI and found to have all the required quality parameters. This certificate facilitates the estate to sell and charge a high premium in the US .

The certificate and recognition allows Sethuraman Estates to sell its entire submission of 15 tonnes speciality robusta in the US market spread over a year by using the CQI and SCAA logo.

“The ‘single-origin estate-branded’ coffee of Sethuram Estates has so far fetched a premium of over 30 per cent over the domestic market prices. Currently the domestic washed robusta coffees is trading at Rs 145 a kg,” said Nishant R. Gurjer, Managing Partner, Sethuraman Estates.

ENTERING US

“This certificate and recognition will allow us to enter the lucrative US café market as well,” he added.

The Sethuraman estate located at Chikmagalur began in operations in the 1950s. In the US market, the company is marketing estate-branded coffees – the Sitara Parchment Robusta and the Ne Plus Ultra of Robusta coffee brands.

The US, a traditionally arabica-consuming country, is slowly replacing it with robusta coffees and few companies have initiated moves to source from various countries for create blends.

SHIFT TO ROBUSTA

This has led to the Coffee Quality Institute, which used to certify only Arabica coffees, now has introduced separate certification for robusta coffees.

RATINGS

According to the institute’s finding of Sethuraman Estates, the following are the rating with baseline score of 7.14. Aroma 7.58 , flavour 7.42, aftertaste 7.42, acidity 7.83, mouth feel 7.42, balance 7.50, Uniformity 10, clean cup 10 Sweetness 7.42 cupper points 7.58.

Gurjer said, “We entered the US market in 2006 by exporting just two containers (36 tonnes) and so far have reached the level of 8 containers (144 tonnes) of speciality robusta coffees.”

source: http://www.thehindubusinessline.com / Business Line / Home> Industry> Agri-Biz / by Anil Urs anil.u@thehindu.co.in / Bangalore – June 21st, 2013