“Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.”
NESCAFÉ Sunrise together with Dentsu Creative Webchutney has launched a campaign to celebrate coffee farmers and honor their dedication and tireless efforts in growing coffee.
The campaign, which features a film directed by George K Antoney and produced by Kadhai Films, pays tribute to the love and commitment with which these farmers work in their fields while also highlighting the association with Nestlé agronomists.
Nestlé India works closely with around 5,000 coffee farmers in Karnataka, Tamil Nadu, and Kerala through the NESCAFÉ Plan.
The NESCAFÉ Plan, introduced in India in 2012 aims at developing good agricultural practices, sustainable management of landscapes, and enhancing biodiversity in coffee farms. It blends the valuable traditional knowledge of coffee cultivation with modern scientific practices to aid the sustainable growth of coffee in the region.
“Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee,” said Sunayan Mitra, Director, Coffee and Beverages business, Nestlé India.
“On International Coffee Day, we paid tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney. The coffee farmers are the backbone of our NESCAFÉ Plan. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers.”
“This campaign is centered on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers,” added Vidya Sankar, Senior Vice President, Dentsu Creative Webchutney.
“It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer’s experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.
Spotlight: Dentsu Creative India
source: http://www.brandinginasia.com / Branding in Asia / Home / by Editorial Staff / October 04th, 2024
