Bangalore, September 8::
‘When the going gets tough, the tough gets going’ is a much abused cliche. But in the context of the present situation in the global coffee scene, there is no other way to describe the slew of initiatives launched by Speciality Coffee Association of India (SCAI) to create a niche brand identity for the Indian coffee.
An All India Barista Championship on the lines of International Barista Championship and SCAI-certified speciality coffee auction through Internet, revamping the SCAI website are some of major programmes planned by SCAI in the next one year. This is the first time such an event being held in the country.
Speaking to FE, SCAI chairman Ashok Kuriyan said, “We are working on the modalities of organising this event and also plans to promote the cafe culture in India through trained baristas.” As members of SCAI our vision is to promote varietal, organic, sustainable, geographic and estate-brand coffees, he added.
The association has also chalked out a detailed project to start SCAI- certified internet auction of speciality coffee for its members. “We plan to set up this by March 2003,” Mr Ashok Kuriyan added. Earlier, each member used to participate in the general auction on his own.
This initiative is expected to further strengthen the speciality coffee segment in the country.
Measures are already underway to revamp SCAI website. The new website will be activated with important information on a monthly basis, Mr Kuriyan said. SCAI members who lack own website will be allowed to put up a web page on their plantation coffee profile at a fees of Rs 1,000 per annum, he added.
SCAI also plans to participate in the speciality coffee association convention to be held in April 2003 in Boston, where it will showcase the Indian speciality coffee. SCAI also plans to extend its membership to foreign buyers, roasters and similar associations from other countries, said SCAI co-ordinator S Venkatesh. The membership will be further extended to roasters, brokers, retailers, traders, exporters, coffee shops, machinery manufacturers, curers, auctioneers and agri input suppliers in the future, he said. However, the association is taking a cautious step regarding this, he added. At present, the membership was open only to coffee growers and producers of monsooned coffee.
The association started with the purpose to promote the concept of special and speciality coffee in India in 2000 has around 17 members now. The association had recently held its AGM presided over by European Speciality Coffee Association president Trygve Klingenberg.
source: http://www.financialexpress.com / The Financial Express / Bangalore, September 08,09th, 2012
