MTV Consumer Products have taken into their domain bags, stationery, debit cards, mobile phones and bed linen and has licenses with CitiBank, BILT, Micromax, Lava Mobiles and the like. They have now announced their new venture that is partnering with Firefox Bikes thereby taking their growth to a new level. The MTV Firefox association was spoken about extensively at the Delhi Auto Expo 2012. Since Youth Channel MTV tied up with Firefox Bikes, it was only natural that MTB biggies attended the launch ceremony.

VJ Nikhil Chinappa, MTV Roadies season 9 winner Vikas, VJ Bani and VJ Rannvijay attended the launch of Firefox MTV bikes in the New Delhi on Tuesday. They were all seen astride these spectacular sports bike models like the 24 Thor, 26 Smoke, Dirt and Hades which are all priced between Rs.10,000 and Rs.16,000. The company is growing at a rate of 60% over last three years and this year too they are poised to gather momentum as they partner 22 new categories. Partnering with Firefox bikes is a rather new segment that the company is entering into. The Channel was launched in 1981 and ever since then has grown by leaps and bounds to change the way of TV viewing and the music industry.

MTV fans are connected on a global basis even outside TV with exciting products to choose from. MTV Indian market is large and has caused a significant way in which people do business today. The launch of MTV adventure bikes paves the way for more MTV licensed products and would see them venturing into new and bolder areas.

source: http://www.rushlane.com / Home> General News / July 19th, 2012