— Ace cricketer and youth icon Irfan Pathan to be the Brand Ambassador for MUSHKY
— Girls skip the heartbeats with Zulfi Syed joining the ramp
MUSHKY the new definition of uberclass men’s wear was launched at Ansal Plaza in Delhi today amidst a jam packed audience. The new launched brand is all set to create a niche for itself in the ready to wear apparel market in India. MUSHKY is a premium range of clothing for men that redefine the style with its wide spectrum of range of formal and semi-formal, casual and denim wear.
The brand was launched with a fashion show amidst a jam packed audience at the Ansal Plaza who crowded the place to catch a glimpse of ace Indian Cricketer and Delhi Daredevil Irfan Pathan. The crowd cheered Irfan as he walked down the alley wearing premium collection from MUSHKY. Speaking on the occasion Mr. Mir Shahiruddin, Managing Director, Green Ray Group said “India is witnessing an increasing demand for ready to wear clothing. Although there are a number of men’s wear brand present in India, there has been a dearth of product innovation in the segment. MUSHKY is going to redefine the men’s wear fashion by bringing in innovation right from the fabric to the styling of each product for different purpose.”
MUSHKY would be available to the discerning audiences at the exclusive brand outlet in Ansal Plaza which will be opened to public from tomorrow. The flagship brand of Green Ray Group will offer unique fabric selection crafted from 100% Egyptian Giza cotton considered to the finest cotton around the world. Looking at the promising potential for the brand in India, management is in view to open approx. 100 similar exclusive outlets at major metros and mini metros across India this year itself.
The fashion show led launch of MUSHKY also witnessed famous model cum actor Zulfi Syed walking down the ramp wearing MUSHKY range making many a girls skip their heart beats. Performance of various hit numbers by a budding rock and roll band from Delhi kept the audiences swaying on their feet throughout the evening creating the perfect ambience for the brand launch.
source: http://www.BusinessWireIndia.com / source: MUSHKY / Thursday, April 12th, 2012
