Kochi :

Aspinwall and Company, the 150-year-old plantations and logistics major, is going for a brand revamp of its Monsooned Malabar coffee, that caters mostly to the export market.

The product, fetching a premium price in the European market, will be known as Aspinwall Mellows in the overseas market.

According to KNR Menon, Chairman, the company is looking at marketing its speciality coffee to other countries, given the rising demand for certified coffees. Monsooned coffee from Aspinwall estates has got certifications from Rainforest Alliance and UTZ for sustainable farming.

Besides speciality coffee, the company has interests in logistics, natural rubber and natural fibres. While coffee accounts for nearly 50 per cent of its income, logistics has 35 per cent share and the remaining from rubber and natural fibres.

Rama Varma, Managing Director, said the company chalked out plans to double its turnover by 2020 from the present ₹250 crore.

source: http://www.thehindubusinessline.com / Business Line / Home> Economy> Agri Business / by The Hindu Bureau / Kochi – December 20th, 2017