Coffee Board sets up stall to promote regional flavours

Coffee Board, a Government of India enterprise, has put up a stall at GES venue to promote various regional flavours of coffee mostly grown in the western ghats.

Though India is the sixth largest producer of coffee that’s mostly exported to Europe, not many outside Europe are aware of it. “This is our opportunity to promote Indian coffee among the global audience at GES,” says Raghuramulu, Director, Central Coffee Research Institute, Coffee Board.

The western ghats is one of the biodiversity hotspots in the world and coffee is grown as an integrated crop and in shade, Mr. Raghuramulu said. It is a way of rejuvenating greenery in the eastern ghats known for Podu cultivation. The income of tribals started going up after coffee plantation was promoted in Araku and Chintapalli areas in Visakha Agency, he added.

At the summit, Araku Coffee grown in the eastern ghats is also on display.

source: http://www.thehindu.com / The Hindu / Home> News> Cities> Hyderabad / by Special Correspondent / Hyderabad – November 28th, 2017