Coffee grown in the hills of Karnataka is making its way to the Starbucks Reserve store in Seattle

Coffee is undergoing something of a transformation in India. Local beans, grown in the country, are finally making it onto store shelves, where provenance and growing techniques are emphasised. Meanwhile, a certain section of savvy consumers trawls the Internet, searching for new ways to brew their daily cuppa using a range of different home-grown beans, each of which comes packaged with tasting notes that emphasise subtle flavours.

Meanwhile, an ocean away, India’s coffee prowess was given a different stamp of approval, when last October, Starbucks sold Indian coffee for the first time at its flagship Starbucks Reserve store in Seattle, the city in which the brand was founded. The coffee came from Tata’s Nullore estate in Kodagu, Karnataka, and was the company’s first microlot coffee. While Tata has 19 plantations in Kodagu (spread over 7,300 hectares), this was the first time that the company’s arabica beans made it to international shelves.

Microlot coffee refers to beans that are generally the best of the estate, and are those that imbibe flavours of the terroir. Arabica is one of two types of coffee beans, and is prized for its flavour, lower caffeine content and almost twice the concentration of sugar than is found in robusta. As a result, arabica is more expensive, and harder to grow.

Place of origin

Walking around the Nullore plantation’s block 19 (where the beans grew), what strikes you is the sense of calm that comes with standing in the midst of a 505-acre estate.

The microlot that was ultimately produced got its flavours from plants and trees that fruit bats propagate, while they make their homes in the silver oak trees above that provide shade to the arabica plants below. This two-tier system allows the coffee to grow under a canopy of trees, which includes jackfruit, pepper vines and fruits such as orange and lychee. On a tour of the block, Mandana, plantation manager, says, “We collected the coffee berries separately from eight hectares of this [block], where the fruit bat population is high.”

Changing trends

The story of the coffee though, goes beyond its growth, and rather is the story of how Tata Coffee is responding to changing customer demands, especially at the high-end, where international coffee drinkers are willing to spend between $10-30 to buy beans with unique tasting notes. Sunalini Menon, a well-known coffee cupper, who is also an independent member of the Tata Coffee board, has been instrumental in galvanising the plantation managers to experiment with microlot coffee. Chacko Thomas, the deputy CEO and executive director, says, “As a result of Nullore, we have 150 [microlot] experiments in progress.” Processing aside, the recognition has showed employees, that the beans grown in Kodagu can be cupped alongside the best in the world.

source: http://www.thehindu.com / The Hindu / Home> Life & Style> Food / by Aatish Nath / March 30th, 2017