Mumbai:
MTV has initated a new property called ‘Gatecrash’, which will give fans a privileged access to most of the musical events across the world.

‘MTV Gatecrash’ will kick start this month with the two-day music festival ‘Storm’ to be held on 21 Jan in the hills of the beautiful district of Coorg in Karnataka. The fest will showcase an eclectic mix of 37 artistes from across the globe performing on two different stages. The fest will include electronic band, artistes and DJs like Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Swarathma, Richard Durand, Faridkot, Thomas Gold, Pearl, Nikhil Chinapa, Soulmate and others.

In last few months, MTV has been an official partner to F1 race, Sunburn and also a media partner to the Metallica performance – which was also broadcast on the channel later. So, in addition to this, will be MTV Gatecrash which will include series of events that will run through the year making a pit stop at different music festivals.

MTV Gatecrash with Storm is a multimedia initiative with campaign across TV and Digital.

MTV India EVP and business head Aditya Swamy said, “Young people are experience junkies and since virtual experiences are the norm today, real ones are becoming even more special. With MTV Gate Crash we will give people of chance to touch and feel the magic of the best in live entertainment, get inspired the creativity of the performers create social currency out of this once in a lifetime experience.”

source: http://www.radioandmusic.com/ Home> Editorial> News / by RnM Team/ January 16th, 2012