Bengaluru :
Two Sundays back, over 100 vehicles were parked in and round the Kodava Samaja club in Vasanthanagar in Bengaluru. There were shiny Sedans and rusty Jeeps, perky hatchbacks and burly SUVs.
For all their differences in name, colour and models, they had one thing in common: The light green triangular shape Coorg Wildlife Society (CWS) stickers plastered on windshields or bumpers.
“For decades, people of Kodagu have used the CWS as a moving identity card. It symbolizes the driver is proud of his place (Coorg) and also it offers a glimpse of their love and fascination with nature, It’s a great way to find common ground to begin a conversation, when Kodavas meet outside Coorg” said Jeeth Devaiah, strength and conditioning coach at Galen Gym, Airport road.
The CWS sticker was the brainchild of Pratap Chittiappa, chairman of Skanda Coffee, one of the founding members of CWS. In 1983, he influenced M/s Hindustan Thompson to design a crest that eventually turned into the bumper sticker in the 1990s. The members of the society began promoting the CWS by sticking it on their windshields and it gradually became a fad.
“Initially the fad was limited to Kodagu alone but now it shifted across the world. I even happened to see such stickers in cars driven by non-Coorgs in San Francisco some time ago,” Ajith Nanjappa, who pursued his MBA degree there recently said.
Sales of CWS stickers have eroded during the past decade. Buoyed by the popularity of CWS stickers, unauthorized vendors started marketing it in their own with giving it various colour combinations. “We sell roughly around 1,000 stickers per month for a prices ranging between Rs 25 and Rs 100. But the fad is dying now compared to what it was a few years ago. Now people have been switching to other stickers like Coorg warrior 1839, Coffeeland, among others,” said Ayub Zameer, a vendor at Madikeri.
“We had got it patented a few years ago to prevent misuse of our logo but it was tough to stop the illegal trade. Now we have decided to lodge a formal complaint to ensure only registeredd CWS stickers are sold,” said colonel CP Muthanna (Retd), president of the CWS, now with a membership of 920,
Tarun Cariappa, secretary of the NGO said the stickers which have registered trademark symbol ® are only the genuine ones. “We sell these stickers to general public for a nominal sum of Rs 30 at our office. The money will be used in promoting conservation activities. “People can buy online through our website at a cost of Rs 75,” he added
CWS activities however are not just limited to business of selling stickers. Formed in 1980, CWS is actively engaged in organizing programmes to increase awareness of nature, wildlife and environment in schools and colleges of Kodagu district. “CWS has a long history of campaigning to ensure that government policies and laws help safeguard Coorg’s wildlife. Our aim is to make Coorg a leader in the field of wildlife protection and restoration, a dream of the late brigadier CM Cariappa who was the moving spirit behind its establishment” said colonel Muthanna.
CWS has been in the forefront of an activism against the decision of the Power Grid Corporation of India Limited (PGCIL) to draw a 400kv power line from Yelawal in Mysore to Kasaragod in Kerala via Kodagu. “The project will see as many as 50,000 trees felled, affecting the ecology and increasing man-animal conflict. We will do everything to protect the nature,” said Cariappa.
source: http://www.timesofindia.indiatimes.com / The Times of India / News Home> City> Bengaluru / by Manu Aiyappa, TNN / September 11th, 2015
