Tata Coffee is looking to transform itself into a premium specialty coffee company from a commodity player with an aim to tap the growing specialty coffee market. The company has been consistently moving up the value chain in both its plantations business as well as its instant coffee business.
The company has 19 coffee estates spread over 18,224 acres situated in the Western Ghat at different altitudes that have highly conducive micro-climates.
Tata Coffee, a subsidiary of Tata Global Beverages, is a fully integrated coffee company with its own coffee plantations, coffee curing factories, roasted and ground (R&G) coffee facility and instant coffee production plants.
source: http://www.money.livemint.com / Live Mint / Home> Company News / E-paper / Mumbai – August 03rd, 2015