Sole Sisters has launched its latest collection in khadi and kolhapuri at Amethyst Room. The one-year-old brand, founded by Mumbai-based Chondamma Cariappa, is showcasing its latest line that combines earth-friendly khadi and leather, and the contemporary versions of the traditional kolhapuris.
Talking to CE, a self-taught shoe designer, Chondamma says, “The collection comprises khadi in its earth-friendly avatar, combined with leather. The line will also offer a contemporary twist to Kolhapuris that are often seen in a traditional form,” she says.
Sole Sisters, which won the Grazia Young Fashion Awards 2015, was launched more than a year ago by Chondamma, who maintained a blog with pictures about different kinds of footwear. The blog later grew as a community with a large network of women across boundaries sharing their pictures of footwear, with the brand and price details.
The advertising professional eventually began her own footwear line, the first collection in ikat. The debut collection turned out to be a huge hit and sold fast among a range of consumers.
Chondamma says that she doesn’t have customers who belong to a specific age-group. “I have had youngsters picking up the footwear and even women in their 40s going for the same,” she says.
Sole Sisters is showcasing its latest range at The Amethyst Room, New #106, Old #79, Chamiers Road. The collection is priced from Rs 3000.The exhibition will continue till June 2.
source: http://www.newindianexpress.com / The New Indian Express / Home> Cities> Chennai / by Express Features / May 28th, 2015