“We opened the first outlet of Araku Coffee in the Marais district in Paris. Today, lines stretch outside the store of Parisians waiting to get their daily cuppa of Araku,’ Anand Mahindra, the board chairman of Araku Coffee, said.
Anand Mahindra announced a second outlet of Araku Coffee in Paris, and said, ‘Today, lines stretch outside the store of Parisians waiting to get their daily cuppa of Araku.’
Mahindra Group chairperson and the board chairman of Araku Originals, Anand Mahindra on Monday thanked Prime Minister Narendra Modi for supporting the hard work of tribal farmers for growing one of the finest coffees in the world using regenerative agricultural practices in Andhra Pradesh.
Mahindra also announced the launch of the brand’s second outlet in Paris, apart from its existing outlets in Bengaluru and Mumbai.
“A huge ‘thank you’ to PM Narendra Modi for repeatedly supporting the hard work of the tribal farmers who grow Coffee in the Araku Valley—using regenerative agricultural practices,” he wrote on X. “It is now a globally renowned brand and acknowledged as one of the world’s finest coffees.”
Araku Coffee is the world’s first terroir-mapped coffee, grown on organic plantations in the Araku Valley of Andhra Pradesh. These coffee beans bear the essence of the valley’s rich soil and temperate climate. Pure Arabica with a rare aromatic profile, Araku Coffee is known for its unique texture and a symphony of flavours that makes for a smooth, well-balanced cup.
The Mahindra Group chairperson also highlighted the 25-year journey undertaken by the Nandi Foundation that transformed the lives of tribal farmers by encouraging them to grow high-quality coffee. More than three lakh tribals are out of poverty and over 42,000 farmer families have become millionaires earning a profit of Rs 1 lakh per season from this coffee.
He added that he was enthused by the vision of Manoj Kumar, the co-founder and CEO of Araku Coffee, and his team to make the coffee a global brand . “We opened the first outlet of Araku Coffee in the Marais district in Paris,” Mahindra said. “Today, lines stretch outside the store of Parisians waiting to get their daily cuppa of Araku.”
“And I’m delighted to announce that we’ll shortly be opening the second Cafe in Paris near the Pantheon. In addition, of course, we have outlets in Bengaluru and Mumbai ,” he said.
source: http://www.moneycontrol.com / MoneyControl.com / Home> News> Trends / by MoneyControl News / July 01st, 2024
