An exclusive interview with Mishthi Aggarwal, Chief Executive Officer 93 Degrees Coffee Roasters, a new age coffee brand revolutionising the coffee drinking experience of the country.
In the vibrant world of coffee, where tradition meets innovation, one name stands out as a beacon of a new age coffee revolution – Mishthi Aggarwal, the Chief Executive Officer at 93 Degrees Coffee Roasters.
With a passion for quality and a vision to redefine the coffee-drinking experience, Mishthi has steered the brand towards unparalleled heights. Her journey is not only a testament to entrepreneurial spirit but also a celebration of transforming a daily ritual into an extraordinary affair.
As we sit down with Mishthi, we delve into the inspirations, challenges, and triumphs that have shaped her and 93 Degrees Coffee Roasters into a force to be reckoned with in the coffee industry.
Can you tell us a bit about your background and what inspired you to enter the coffee industry?
Mishthi Aggarwal: I was raised in New Delhi within a close-knit joint family, proud to be the 4th generation of the esteemed Bikanervala Family. Following in the entrepreneurial footsteps of my grandfather, I draw valuable business counsel from family members.
Inspired by their legacy and driven by a passion for the food and beverages industry, I entered the coffee industry with the goal of taking Indian-grown specialty coffee to unprecedented heights. The support and mentorship from my family have been instrumental in shaping my journey.
How would you describe the unique selling points or philosophy behind 93 Degrees Coffee Roasters?
Mishthi Aggarwal: 93 Degrees Coffee Roasters is dedicated to elevating the Indian coffee experience. We collaborate closely with various establishments, including restaurants, cafés, hotels, bakeries, corporates, institutions, and travel agencies.
Being the only female specialty coffee roaster in India who is certified as a Q Grader and an authorised SCA trainer. Our philosophy revolves around quality, expertise, and inclusivity. We strive to bring a unique blend of Indian-grown specialty coffee to a diverse audience, emphasising both tradition and innovation.
As a young coffee roaster, what innovations or unique approaches do you bring to the coffee roasting process?
Mishthi Aggarwal: My commitment to innovation is reflected in being a certified Q Grader and an SCA trainer, and I continue to learn more within my domain with a humble mindset. Embracing technology and modern management practices, I integrate traditional coffee roasting techniques with a contemporary touch.
This approach allows us to maintain the authenticity of Indian coffee while introducing new flavour profiles. Our focus on sustainability and ethical sourcing is also a key aspect of our innovative approach.
How does 93 Degrees Coffee Roasters strive to enhance the overall coffee-drinking experience for consumers?
Mishthi Aggarwal: We prioritise the entire coffee-drinking experience, from sourcing premium and specialty beans to the brewing process. By collaborating with diverse partners, we aim to make specialty coffee more accessible.
Our commitment to quality, sustainability, and inclusivity ensures that consumers not only enjoy a superior cup of coffee but also contribute to the positive impact on the coffee industry by engaging in sustainability friendly practices.
What challenges have you faced as a young CEO in the coffee industry, and how have you overcome them?
Mishthi Aggarwal: As a young CEO, navigating industry dynamics and earning trust posed multitude initial challenges. Leveraging my family’s wisdom and seeking mentorship helped overcome these hurdles. Additionally, continuous learning and networking have been crucial.
Building a strong team and fostering a culture of innovation and resilience have been instrumental in overcoming challenges and driving the company forward.
How do you stay updated on the latest coffee industry trends, and how does 93 Degrees adapt to these changes?
Mishthi Aggarwal: Actively participating in industry events, such as being a member of the national coffee board and serving as a jury member in prestigious championships, keeps me well-informed. Regularly engaging with the global coffee community, attending conferences, and continuous education help us stay ahead of trends.
This proactive approach enables 93 Degrees to adapt swiftly, ensuring our offerings remain relevant and cutting-edge. Further, as an avid foodie and traveller, I frequently indulge myself in vacations surrounding multiple cups of coffee, food and other beverages.
This, I believe, has also helped me stay in touch and know more about what’s happening in different countries and cities.
Are there any upcoming products or initiatives that consumers can look forward to?
Mishthi Aggarwal: We are constantly exploring new collaborations and product innovations. Keep an eye out for exciting partnerships and limited-edition releases that showcase the diversity and richness of Indian specialty coffee. Our commitment to pushing boundaries in flavour profiles and sustainable practices will continue to drive our upcoming initiatives.
For young entrepreneurs looking to enter the coffee industry, what advice would you offer based on your own experiences?
Mishthi Aggarwal: Embrace your passion and be open to continuous learning. Seek mentorship from experienced individuals in the industry, and don’t shy away from challenges. Build a strong support network, stay true to your values, and be adaptable to change. The coffee industry is dynamic, so staying informed and fostering a spirit of innovation will be key to success.
Is there anything else you would like to share about 93 Degrees Coffee Roasters or your journey as the CEO?
Mishthi Aggarwal: Our journey is a testament to the harmonious blend of tradition and innovation. We are dedicated to creating a positive impact on the coffee industry and invite everyone to join us on this flavorful adventure. The support of our partners, customers, and the incredible team at 93 Degrees Coffee Roasters has been instrumental in our success.
What is your success tip for women entrepreneurs?
Mishthi Aggarwal: For women entrepreneurs, my tip would be to embrace your uniqueness and leverage it as a strength. Surround yourself with a supportive network, seek mentorship, and don’t be afraid to challenge the status quo.
Be resilient, stay true to your vision, and continue breaking barriers in your chosen industry. Your perspective and contributions are invaluable, and your success paves the way for others.
In the rich tapestry of the coffee industry, Mishthi Aggarwal’s narrative unfolds as a captivating saga of determination, innovation, and a commitment to excellence. As Chief Executive Officer at 93 Degrees Coffee Roasters, she has not only redefined the brand but has also left an indelible mark on the coffee culture of the country.
Mishthi’s insights during this interview have provided a glimpse into the strategic brilliance and passion that fuel the brand’s success. As we conclude our conversation, it’s evident that Mishthi’s leadership has not only shaped the trajectory of 93 Degrees Coffee Roasters but has also significantly contributed to elevating the coffee-drinking experience for connoisseurs and enthusiasts alike.
The story of Mishthi Aggarwal and 93 Degrees Coffee Roasters is undoubtedly one of inspiration, innovation, and the relentless pursuit of perfection in every cup.
source: http://www.sugermint.com / Suger Mint / Success Stories
