Moonshot went live with their new campaign for Subway featuring Viswanathan Anand; the founders simultaneously announced the initiation of their content studio, which offers advertising services, on LinkedIn.

Tanmay Bhatt and Devaiah Bopanna have come together to launch their content studio, Moonshot.

Hailing from the popular comedy group AIB, which in one of the first batches of content creators that ventured into branded content, both founders have since had a close connection to the advertising industry.

As a part of his advertising creds, Tanmay Bhatt has worked on scripts for some of the most highly engaged marketing campaigns, including Great for the Good ft. Rahul Dravid for CRED; and The War of Fair Prices ft. Karan Johar & Peyush Bansal for Lenskart. He has also worked independently on several other projects, often with co-writers such as Bopanna.

Devaiah Bopanna started his career as a copywriter in Ogilvy India, then moved on to work with DDB Mudra and Lowe Lintas, & more. He later moved to AIB, and most recently led creative work on IPL campaigns for CRED, Disney+ Hotstar, and smallcase. He has also had a stint with All Things Small, as a Chief Content Officer, producing multi-format non-fiction content.

The latest work for Subway by Moonshot is written by Bopanna, Bhat, Puneet Chadha, and Deep Joshi, and developed in collaboration with Mayur Hola, CMO, Culinary Brands.

The content studio was also the creative collaborator for the recent campaign by Meesho featuring Deepika Padukone, Ram Charan, Trisha, and Ranveer Singh.

source: http://www.socialsamosa.com / Social Samosa / Home> Industry Update / by Paawan Sunam / July 11th, 2023