Mysore/Mysuru:

Mysuru entrepreneur Kuppanda Chayaa Nanjappa Rajappa has been appointed as the National President of Association of Business Women in Commerce and Industry. She is a first generation rural woman entrepreneur and Founder-Managing Partner of Nectar Fresh. 

Nectar Fresh, backed by Khadi and Village Industry Board, has its unit in Srirangapatna, Mandya district. It offers various products like honey, jams, sauces, chia seeds and natural vinegar.

A recipient of various awards like CNBC-TV18 and Women Entrepreneur Award in 2014-2015, Chayaa was also honoured by Indian Federation of Culinary Association for breaking the monopoly of the international brands. She bagged the Business Person of the Year Award by Mysore Chamber of Commerce & Industry (MCCI) in 2019. 

Nectar Fresh has been the first brand in India to be using the ‘Women Owned’ logo of ‘We Connect’. Their latest venture ‘Veeravrutham’ is the first social enterprise in ‘Aatmanirbhar Bharat’ which will support over 3,000 tribals and rural artisans locally. Tribal and rural artisans’ products will gain place not only in the Indian market but will also find place in the international market.

Born to Paruvangada Nanjappa and Poly Nanjappa of Nalkeri village in Kodagu, Chayaa is married to Kuppanda Rajappa, who was the first businessman to bring in the concept of supermarket (Nilgiris) to Mysuru. The couple has donated one acre of land for a Bharat-Israel Study Centre through Diya Minora Foundation, a sister concern of Veeravrutham Foundation. It will be a culture and technology exchange platform between India and Israel. 

Chayaa is motivated by the principles of Rashtriya Swayam Sevak Sangh (RSS) and has implied the principles in her profession besides working in various fields apart from business. She is the first woman to hold a national-level position in Vishwa Hindu Parishad (VHP) and also holds a position in the State Committee of RSS’ Laghu Udyog Bharti.

She is a member of the executive committee of the R&D Institute for Food and Technology at Indian Institute of Food Processing Technology (IIFPT) and is one of them from the industry to be chosen as part of the National Honey Mission. 

IIM Professors chose Nectar Fresh story as a case study for the Ivy League Competition, adding another feather to the cap of Nectar Fresh that grew up as a brand with ethics and quality than investing in marketing. 

source: http://www.starofmysore.com / Star of Mysore / Home> News / June 25th, 2021