Coffee Board of India has embarked on a 10-year road map with a target to double the country’s coffee production and coffee exports by 2034, said board chairman M.J. Dinesh on Tuesday (November 19).
“It’s a 10-year mandate starting from 2024 to double our production and also double our exports by 2034. We will also increase the area under production during this period. However, the focus will be on creating best yielding varieties and increasing the production from existing plants through best practices and technology upgradation,” he said.
Addressing coffee growers at the Karnataka Planters’ Association annual conference held here on Tuesday, Mr Dinesh said these activities would include forming 100 FPOs (farmer producer organisations) across the country, of which 60 will be in Karnataka. These FPOs, expected to come up within a year, would create additional momentum for the commodity within the country and in global markets, he anticipated.
What is the offing
He further said that under the 10-year growth plan, the board would also identify 10,000 small coffee farmers who would grow speciality coffee varieties mostly targeted at export markets. “We expect these small farmers to come up with a wide range of speciality varieties that can fetch a premium in the global markets,” he added.
Under the 10-year market expansion plan, the board would also facilitate 10,000 coffee kiosks, mostly managed by women entrepreneurs, to increase the country’s per capita coffee consumption from 107 grams currently to 250 grams in 10 years, he further said.
He also said the board has an ambitious target of nearly trebling the coffee production from 3.7 lakh tonnes in 2024-25 to 9 lakh tonnes by 2047.
Commenting on the possibilities of mechanisation, Mr Dinesh said currently, the growers’ community has been pending a whopping ₹ 1200 crore to ₹ 1300 crore to get the coffee harvested annually through manual labour. This expenditure could be significantly reduced through the use of harvesting machines, and IIT Kharagpur, in collaboration with the Coffee Board, has been working on the prototypes of some such machines.
“Overall, the 10-year plan will certainly give Indian coffees a sizable standing in the global markets. In addition, it will also redefine the coffee landscape of the country,“ he hoped.
KPA chairman K G Rajeev said the grower’s body has made a presentation to the Ministry of Commerce and Industries seeking the inclusion of coffee under PM Fasal Bima Yojana. Presently, coffee farmers are not covered under insurance, while all other plantation crops are covered under insurance. The KPA has also sought assistance from the Govt to promote brand identity for coffee and tea emphasising their quality and unique characteristics. It has also sought exemption or reduction of customs duty on import of agriculture equipment.
source: http://www.thehindu.com / The Hindu / Home> News> India> Karnataka / by Mini Tejaswi / November 20th, 2024
Shade-grown coffee at a Coffee estate in Kodagu district (Coorg), Karnataka. File | Photo Credit: Murali Kumar K.
India’s major plantation sectors such as rubber and coffee have heaved a sigh of relief as the EU Parliament has voted in favour of a proposal by the European Commission to delay the implementation of EU Deforestation Regulation (EUDR) allowing growers, exporters and traders additional time for compliance.
Accordingly, large coffee operators and exporters must meet EUDR regulations by December 30, 2025, while micro and small growers and traders have time until June 30, 2026 to comply, as against the earlier EU set mandatory due diligence procedures and compliance deadline of December 2024.
Being EUDR-compliant indicates a grower’s forest-based coffee produce is legal, and not sourced from any deforested land or unethically cultivated.
Notably, over 70% of Indian coffees are sold in EU countries, and therefore the compliance extension has direct implications on coffee players in India, although India was one among the few countries which grew coffee under two tier thick shade of native trees, say industry players. “Our coffee estates, in addition to coffee and shade trees has diverse flora and fauna. So Indian coffees are most sustainably grown.
In spite of that India opposed EUDR since the compliance does not incentivise sustainably grown coffees,” Coffee Board of India CEO and secretary K.G. Jagadeesha told The Hindu. “Now given that EUDR is a regulation already passed by EU, we have no option but to comply as 70% of Indian coffee exported is going to EU. Coffee Board is developing a platform for assisting coffee producers in India to comply with EUDR. We also welcome the EU decision to extend the deadline,” he added. However, the Coffee Board CEO said EUDR compliance burden on planters and growers would be huge as it required technological and financial resources which won’t be compensated.
Expressing similar concerns K.G. Rajeev, chairman, Karnataka Planters’ Association which represent over 70% of coffee growers in the country, said, ‘‘There are challenges in mobilisation of resources to invest by small and medium sized holdings to be EUDR compliant. Also there are elements of ambiguity. Strict enforcement without clarity on methodology to be implemented may not have desired results. All these may have adverse impact on productivity and profitability of the industry.”
According to Mr. Rajeev, EUDR is a regulation with requirements for due diligence and traceability, which needs lot of data to demonstrate compliance both on ground and documentation. He insisted that Indian coffee couldn’t be compared with coffees in any other geographies as it was predominantly grown under shade.
Coffee activities also encouraged preservation of existing forests which in turn provided habitat for variety of wildlife, avian populations and thus promoted natural biodiversity, he argued. Instead of putting the onus of compliance only on growers, industry institutions and government bodies should help in establishing compliance of regulations, he opined, adding, eco-friendly practices with improved soil health and carbon sequestration aligns with EUDR focus of protection of biodiversity and ecosystem.
Postponement of the implementation of the EU Deforestation Regulation is expected to buoy up the international market for rubber and related products in the short term, said Santosh Kumar, chairman of the Rubber Committee of the United Planters’ Association of Southern India.
“There were ambiguities and concerns in the market. Now that the EUDR will be implemented from 2026, the international market will have a positive impact in the short term,” he said. According to Rubber Board Executive Director M. Vasanthagesan, with the postponement of the regulation by an year, there is more time to prepare the rubber sector. The measures will continue, he added.
The board has entered into an agreement with Hyderabad-based TRST01 as its technology partner to issue due diligence certificates to rubber exporters. “We recently held a stakeholders meeting and will start registering the exporters. We plan to do it in phases, starting with select districts in Kerala. The small-scale exporters will pay an user-fee and register,” he said.
Industry sources said that of the annual production of about 8.5 lakh tonnes of natural rubber, only 4,000 tonnes are exported directly. However, exporters of rubber products will have to source from the growers who are compliant with the EUDR and so the impact will be on the growers.
source: http://www.thehindu.com / The Hindu / Home> Business> Industry / by Mini Tejaswi & M Soundariya Preetha / November 17th, 2024
Jnanendra Das gives an account of the trajectory of coffee in the Indian Subcontinent as Filter Kaapi makes it to the TasteAtlas’ list at number 2!
Indian Filter Coffee or Kappi was ranked second best on TasteAtlas’s list of the best-rated coffee drinks in the world last month. Among the top three were Espresso Freddo from Greece in the third spot, while Cafe Cubano from Cuba grabbed the top spot. But how did coffee reach India?
Legend has it that coffee reached India in the late 17th century hidden inside the beard of Hazrat Shah Janab Allah Magatabi popular by his Sufi name Baba Budan. During his Hajj at that time, Baba Budan was exploring Yemen on his way back to India. In a port city there, he found people drinking this refreshing beverage that he found kept him sharp and awake. He went to find it was made from the beans of a plant. Unfortunately, the city authorities allowed people to take out only the roasted beans so that they couldn’t be germinated and planted elsewhere.
The name of the port you ask? Al Mokka (hence, mocha) in Yemen. The enterprising gentleman smuggled 7 beans (a number considered sacred in Islam) which he planted in a Chikmaglur (Karnataka) hill that later was named after him, Baba Budangiri or the Budan Hills. Coffee spread to Karnataka and commercial estates came up, gradually gaining popularity in India.
Even before this, ground coffee had reached India via the Mughals, creating a thriving café culture in the 16th century. Inspired by coffee traditions in Islamic cities like Damascus and Istanbul, “qahwa-khanas” or coffee houses sprang up in Old Delhi. Coffee, like the famous sticky-sweet brew at the Arab Serai (built in 1560 by Emperor Humayun’s wife Hamida Banu), became integral to the city’s cultural life.
There, poets and thinkers gathered to sip coffee and engage in animated discussions. However, visual records of these coffee houses are sparse, though Rembrandt, inspired by Mughal art, sketched scenes of coffee-drinking men from India. [Source: Spilling the Beans: The Islamic History of Coffee, by Neha Vermani]
In Southern India, coffee was popularised by the British sometime in the 1800s. First, it was commercially grown by the British for export and later became a choice of the Indian elites. Coffee gained nationwide popularity sometime in the mid-1940s, with the Coffee Board of India establishing the Indian Coffee House (ICH). Indians faced exclusion from British-run coffeehouses. In 1936, the Indian Coffee House (ICH) opened in Churchgate, Bombay [now Mumbai], to address this exclusion, bringing coffee culture to the masses.
Thankfully, instant coffee wasn’t an option back then, so coffee was made from freshly ground, roasted beans, capturing the full depth of flavours and essential oils that make it truly unique. Roasting coffee beans triggers the Maillard reaction, which releases over 800 flavour molecules. This includes pyrazines for a nutty, roasted aroma; aldehydes, adding sweet, fruity, and floral notes; and ketones, which create buttery, caramel-like scents. The South Indian coffee filter method preserves these flavours and essential oils better than other brewing techniques—such as the espresso maker, Aeropress, or pour-over—where paper filters can absorb some of the oils.
To this day, ICH across the country uses the filter coffee method to prepare their coffee beverages.
Coffee has a longer history in India than tea. By the early 20th century, large-scale cultivation had taken root in places like Coorg and Chikmagalur, helped by the rise of South Indian Brahmins, a new social elite in British bureaucracy, who championed filter coffee as a cultural staple. Ironically, while filter coffee became associated with this elite class, it was also blended with chicory, a practice introduced by the British to stretch coffee supplies during shortages. Rather than being seen as “adulteration,” however, chicory gained acceptance for the woody, caramel-like notes it added, creating a distinct flavour that sets filter coffee apart from espresso-style drinks.
Indian filter coffee (as the TasteAtlas ranks) is a preparation technique in which coffee is brewed with the use of a two-chambered coffee filter. The upper one with a perforated bottom is used to hold ground coffee and the bottom one in which brewed coffee is slowly dripped just by the force of gravity. No electricity or external force is required. There is also a tamper or a press that comes along with the filter set.
This brewing technique results in a richly-flavoured, full-bodied coffee that is usually mixed with milk and sweetened with sugar. It is traditionally served in a tumbler with an accompanying saucer (davara). Sometimes, the combination of coffee and warm milk is continuously poured from one vessel to another until it is aerated and becomes frothy.
Here’s a quick and simple recipe that many southern Indian households follow for authentic filter coffee, traditionally made with a mix of coffee and chicory (ideally an 80:20 ratio).
Ingredients (Serves 2)
1. 4 tbsp ground coffee
2. 200 ml boiling water
3. Sugar (optional)
4. Hot milk
Brewing Method
Step 1: Pack 4 tbsp ground coffee in the upper perforated chamber of your coffee filter, press it with the tamper and let it sit there.
Step 2: Slowly pour boiled water into the top chamber and let gravity do its magic.
Step 3: Wait 15–20 minutes for the decoction to collect in the lower chamber.
Serving
Add 1 tbsp of sugar to your tumbler, if desired.
Pour the decoction into the tumbler until it fills about one-third of the way.
Top up with warm milk. If you prefer it black, you can replace the milk with warm water for a bold, undiluted taste.
Pour the coffee back and forth between the tumbler and saucer to mix and create froth.
Enjoy your strong, frothy filter coffee, crafted with care and tradition!
There is life before and after you filter coffee. Once you have had great filter coffee, it is nearly impossible to go back to instant coffee. Coffee is a complex subject where every little thing matters but ‘Indian Filter Coffee’ makes it simple where you don’t have to buy expensive brewing kits or gadgets.
Finding a traditional filter and davara in Meghalaya may be challenging, but they’re available on various online stores for under a thousand rupees. As for the coffee itself, Meghalaya is blessed with altitudes over 4,000 feet and a unique climate, making it ideal for cultivating distinctive, high-quality coffee. Local brands like Smoky Falls Tribe Coffee, endorsed by the Meghalaya Basin Development Authority, are bringing Meghalaya’s indigenous coffee to the global stage. Other notable North Eastern brands like 7000 Steps and Naga Coffee are also producing some of the region’s finest coffee blends.
Consumption of caffeine should be in moderation. The Mayo Clinic recommends that most healthy adults consume less than 400 milligrams (mg) of caffeine per day. This is roughly the amount of caffeine in four cups of brewed coffee.
Over centuries, coffee has seamlessly woven itself into India’s social and culinary fabric, where its preparation has become an art form, encapsulating flavours, aromas, and a distinct frothy texture that makes it unique. Today, Indian filter coffee is an evolving taste offering coffee lovers worldwide a simple yet deeply satisfying brew.
Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.
Immersive experiences new coffee add-ons at cafes
For coffee drinkers, it’s not just about enjoying a saffron pistachio latte anymore, but also being part of the journey of the coffee bean from farm to cup.
From organising coffee tours to sampling sessions of ‘make your own brew’ while offering innovation in products, new-age coffee brands like Roastea, Blue Tokai, Barista and others are crafting experiences to make coffee a ‘cool’ drink.
“With increasing affinity for high-quality coffee, consumers are actively seeking out-of-home coffee experiences,” said Shivam Shahi, co-founder & COO, Blue Tokai, an Indian specialty coffee roaster & café chain, which opened its 100th store this year.
Blue Tokai recently collaborated with Royal Enfield for an immersive three-day road trip in the Eastern Ghats with 12 explorers and coffee enthusiasts, picking varieties of coffee plants for brewing sessions.
“Coffee brewing is now an immersive experience,” said DM Purnesh, president of Speciality Coffee Association of India (SCAI), who is spearheading the India International Coffee Festival (IICF) in India, an ongoing event with participation of over 150 brewers, growers, roasters, exporters, traders, cafe chain owners, retailers and coffee connoisseurs from all over India.
“Much like other tea-drinking nations such as China, Japan, and the UK, India is seeing a shift towards coffee, particularly among the youth. The increasing number of cafés, not only in big cities but also in smaller towns reflects this growing trend. While tea-focused chains remain limited to low-price segments, the coffee scene is rapidly evolving with premium and unique experiences,” said Purnesh.
Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.
Also, the India coffee market is expected to reach $1,227.47 million by 2032 at a CAGR of 9.87%, as per Custom Market Insights. This is driven by increasing demand for specialty coffee (over 70% growth) and sustainable practices (60% preference among consumers), Kaapi Machines, an integrated beverage equipment company offering catering support to café chains including McDonald’s, Tata Starbucks, WeWork, ITC Hotels, and Taj Group, offer bean-to-cup tours, and customised roasting sessions for coffee connoisseurs.
“Consumer demand is ever-evolving but we see a new trend around milk-based beverages like Cortado and Macchiato, as well as drinks like infused cold brews and Nitro coffee,” said Abhinav Mathur, CEO & MD, Kaapi Machines.
Retailers are also supportive of selling coffee in unique ways and adapting to changing consumer preferences by offering alternatives such as oat and almond milk, catering to vegan and lactose-intolerant customers, shared Purnesh. “Cafés enhance the coffee experience with artistic presentations, like latte art and premium cutlery, adding an exciting dimension to the experience. This approach sets coffee apart from traditional tea offerings and aligns with modern consumer trends,” he added.
At the recently launched Tata Starbucks store in Delhi, coffee drinking combines local culture embedded in design and food offerings. From Punjabi floral motifs to connect the global coffee brand with Indian consumers, the store has cinnamon jaggery latte with organic jaggery sourced from Maharashtra; and cocoa birds eye chilli latte inspired from Meghalaya.
The demand for experience more than the product is led by the younger generation. Rajat Agrawal, CEO, Barista Coffee Company, which hosts exclusive tasting events and workshops on brewing techniques, latte art, and tasting sessions, said: “The millennial and Gen Z segment want innovation in everything. These sessions help consumers to be among the first to experience new blends, single-origin specials, or seasonal beverages like tiramisu iced latte. Our recent launch of dessert-based beverages like coffee bubble tea and affogatos, plant-based lattes and detox drinks, along with desserts cater to the growing desire for a luxurious experience,” added Agrawal.
Omnichannel beverage company Roastea that started in 2019, today serves nearly 60 million cups of coffee per year. Their focus is on product innovation and expansion strategy, tapping into tier-2 and tier-3 cities, where the brand sees a rising interest in premium coffee. “We have tried to elevate the experience beyond drinking by organising barista competitions, different brewing methods like pour-over or filter method and sampling by consumers. Consumer demand is steadily increasing for specialty coffees, sustainable products, and personalised experiences, so we plan to expand our offerings to national highways, speed corridors, and markets like the Middle East in the future,” said Chaitanya Bhamidipaty, co-founder of Roastea.
New product offerings are also a value addition to the coffee experience. For instance, Canadian coffee house Tim Hortons introduced Aerocano, an espresso-based beverage infused with microfoam. “This new introduction to our menu aligns with the growing demand for diverse coffee experiences in India,” said Tarun Jain, CEO, Tim Hortons India.
93 Degrees Coffee Roasters offers products like easy pour-over packs and cold brew bags. The brand also hosts sessions on coffee brewing workshops, latte art and sensory workshops like practice intensities, aroma descriptors, flavour characteristics.
“Earlier, Indians mainly enjoyed instant coffee, and later, South Indian filter coffee became popular. Taking this a step further, we plan to launch ready-to-drink cold coffee cans and cold brew cans to enjoy specialty coffee on the go,” added Mishthi Aggarwal, CEO, 93 Degrees Coffee Roasters.
Roastery Coffee House, established in 2017 as a specialty coffee roaster, with presence in Hyderabad, Kolkata, Noida, Lucknow, Delhi, and Jaipur, recently sold over 100,000 cups of cranberry coffee in six months. The crimson drink is a playful variation of coffee.
source: http://www.financialexpress.com / FE Leisure, Financial Express / Home> Business News> Life> Lifestyle / by Vaishal Dar / November 10th, 2024
From Shade-Grown to Sun-Dried: India’s Unique Coffee Practices. (Photo: By Arrangement)
With India’s coffee exports on the rise, D.M. Purnesh, a 4th-generation coffee planter and SCAI President, discusses the industry’s transformation, challenges, and opportunities. He also previews the Indian International Coffee Festival (IICF) 2024.
As a 4th-generation coffee planter from Chikmagalur, what do you believe are the key factors contributing to India’s growing significance in the global coffee industry, and how will IICF 2024 showcase this growth?
As a fourth-generation coffee grower from Chikmagalur, I’ve seen India’s coffee sector transform. Early on, the only way to sell coffee was through the Coffee Board, which meant surrendering the entire crop and losing its unique identity. That changed in the 1990s when Indian coffee began gaining global recognition for its quality. Today, our beans are acknowledged for their high standards, commanding premiums over those from other nations. The 2023 World Coffee Conference in Bengaluru, attended by over 20,000 visitors from 80 countries, underscored this recognition. IICF 2024 aims to build on this success by connecting India’s coffee industry with the global community. As President of the Specialty Coffee Association of India (SCAI), we are committed to hosting IICF for the next decade.
With your extensive experience in coffee cultivation and export, what innovations or trends do you see shaping the future of Indian coffee, and how will these be highlighted at IICF 2024?
Major challenges like climate change and rising labor costs are pushing Indian coffee growers to innovate. While mechanisation can help reduce labor needs, India’s terrain presents difficulties in implementing these systems on a large scale. The IICF plays an important role in bridging this gap by enabling producers to connect directly with the market, giving roasters and traders (B2B) a firsthand look at the quality of Indian coffee. IICF also introduces premium Indian coffee to a broader audience, encouraging a coffee culture domestically by hosting events across major cities.
As the founder of the Specialty Coffee Association of India (SCAI), what role do you envision SCAI playing in promoting Indian specialty coffee globally, and how will IICF 2024 support this mission?
The Specialty Coffee Association of India (SCAI) is an inclusive organisation representing India’s coffee value chain—from growers to cafes. Over time, SCAI has helped Indian specialty coffee build a respected global presence, commanding premium prices in both domestic and international markets. Our mission at SCAI is to promote specialty coffee and foster partnerships within the coffee community worldwide. The IICF events support these goals, further establishing India as a key player in the global coffee industry.
How does sustainable coffee production and agroforestry feature in your business philosophy, and what initiatives will be showcased at IICF 2024 to promote environmentally conscious coffee practices?
Indian coffee stands out because it’s shade-grown, spring-washed, and sun-dried, thriving in biodiverse areas without disrupting local ecosystems. Sustainability is central to our philosophy, incorporating rainwater harvesting for irrigation and using organic manure from jungle trees. The IICF gives growers a platform to showcase their sustainable methods, while entrepreneurs can present innovations like biofertilisers and eco-friendly equipment. Educational programs at IICF will also underscore the importance of environmentally conscious agricultural practices.
India has made significant strides in coffee exports, with your company being a leading player. What opportunities and challenges do you see for Indian coffee exporters in the global market, and how will IICF 2024 address these?
Indian specialty coffee has successfully established a niche in international markets, often fetching premium prices. This achievement is the result of hard work by SCAI members who have traveled extensively to build Indian coffee’s reputation globally. However, rising production costs and climate challenges require growers to secure even better prices to stay sustainable. IICF 2024 provides a venue for exporters to connect with potential buyers, strengthening India’s market presence and enhancing demand.
As a pioneer in coffee research and development, what new products or processing methods can attendees expect to learn about at IICF 2024, and how will these contribute to the growth of India’s coffee industry?
Indian coffee processing has made significant strides, embracing techniques such as barrel-aging, using in-house yeasts to bring out unique flavours, and incorporating local ingredients like bananas and oranges in fermentation. At our own estate, we’re among the first to apply these methods to Robusta coffee, shifting perceptions about its flavour. India now offers a range of coffee products, including pod machines, frozen espresso capsules, and ready-to-drink varieties. IICF serves as a hub where coffee enthusiasts can explore these innovations and where estates can forge partnerships with manufacturers, broadening the reach of Indian coffee.
Inspired by the wine and alcohol industries, SCAI has introduced national competitions to elevate Indian coffee, such as:
National Barista Championship
National Latte Art Championship
National Brewers Cup Championship
Coffee In Good Spirits Championship
World Filter Coffee Championship
These competitions attract young talent, including home brewers, providing the next generation with opportunities to showcase their skills and raise awareness of Indian coffee. SCAI is committed to creating learning opportunities across the industry, promoting a deep understanding of specialty coffee production and marketing.
source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lifestyle> Food and Recipes / by Reshmi AR / November 04th, 2024
“Local markets are thriving with the growing demand and most of the farmers would be in a good position where they sell out every year and earn higher profits. They don’t have to sit on stock, they don’t have to wait for a trader to pick up any,” said Viggnesh V, a coffee industry consultant.
A worker selects arabica coffee beans at Conquista farm in Alfenas in the southern Brazilian city of Minas Gerais. Credit: Reuters photo
Bengaluru:
Extreme climate events leading to untimely rains, fires and droughts across South Asia and Latin America have fueled worries for the already surging coffee prices. This alongside Indian consumers’ rising preference towards coffee as a beverage has proven beneficial for the producers.
“Local markets are thriving with the growing demand and most of the farmers would be in a good position where they sell out every year and earn higher profits. They don’t have to sit on stock, they don’t have to wait for a trader to pick up any,” said Viggnesh V, a coffee industry consultant.
Prices will continue to rise in the foreseeable future, stakeholders and industry experts told DH.
“It is most likely to plateau at max after two years because at the point when it crosses a particular set, it will become completely unaffordable for anyone in the value chain,” Viggnesh said.
Coffee prices, mainly Arabica beans, have touched their highest prices in 13 years due to persistent supply disruptions. Prices are up roughly 40 per cent in 2024 as shortages of the cheaper robusta beans have evoked demand for the arabica variety favoured by specialty chains.
Global scenario
The rally in coffee prices has been gathering pace due to erratic climate in top producer Brazil. The sporadic rains and warmer temperatures have hurt the South American nation’s production.
Prices for the cheaper robusta variety, which is also produced by Brazil have also jumped. This, in turn, has left companies and consumers paying for pricier coffee, and retailers have been scrambling to secure beans.
Vietnam, the second largest producer of coffee is also facing excess rain coupled with farmers shifting to the production of Durian, a fruit widely popular in south Asia which is turning out to be more profitable than coffee.
Indian market expected to grow
The two main varieties of coffee manufactured in India are Arabica and Robusta. Arabica has more demand than robusta coffee due to its mild aromatic flavour. According to the Food and Agriculture Organization of India, about 70 per cent of the total coffee produced in India is exported. India ranks fifth in total coffee exports in the world.
Karnataka produces around 71 per cent of total coffee in India, a majority of which is Robusta. The rest of the production comes from Kerala, Tamil Nadu and the northeastern region. India produced 3,74,200 metric tonnes (MTs) in 2023-24, out of which Karnataka contributed 2,66,885 MT.
India’s coffee market was valued at $478 million in 2022 and is expected to reach $1.2 billion by 2032 at a compound annual growth rate (CAGR) of 9.87 per cent during the forecast period 2024-2033, according to data by Custom Market Insights.
However, several challenges cloud the optimistic future of coffee producers, shortage of labour being one of them. “Almost 65 per cent of our total cost on an estate is labour cost, which has increased steadily over the past few years. 70 per cent of Brazilian coffee crop is done mechanically because their areas are flat, whereas ours are on slopes with coffee trees which makes us highly dependent on labour,” said Jacob Mammen, managing director of Badra Estates located in Chikkamagaluru.
Climate change has been another headwind for coffee producers and experts suggest that it is here to stay. Sudden rain spells have in fact damaged the coffee crops or contributed to low quality.
Some industry insiders say the impact is minimal for now. Suhas Dwarkanath of Benki Coffee said, “To be honest, there have been difficulties in terms of water, temperatures, but it has not affected production majorly because it is not something new.”
However, data by the Coffee Board of India shows a marginal decline in coffee production in India. India produced 3,74,200 MTs in 2023-24 against 3,52,000 MT in 2022-23.
“Now that the middle class is growing and disposable income is increasing, India will become one of the biggest consumers of coffee in the next 3-5 years and the transition can already be seen,” added Benki’s Dwarkanath.
source: http://www.deccanherald.com / Deccan Herald / Home> Business / by Sonal Choudhary / October 21st, 2024
Supply issues drive prices higher, shipment volumes drop marginally.
Thanks to the surging trend in global Robusta prices, India’s coffee exports for the financial year ending March 2024 touched a new high in value terms.
Despite a marginal decline in the volumes, shipments were at a new record. In fact, financial year 2023-24 was the third consecutive year during which Indian coffee shipments registered a new record.
In dollar terms, Indian coffee shipments registered an increase of 12.5 per cent to $1.26 billion over $1.12 billion in the 2022-23 fiscal. Similarly in the rupee terms, exports were up 16 per cent at ₹10,491 crore over ₹9,033 crore.
In quantity terms, the exports saw a marginal decline of 2.5 per cent at 3.88 lakh tonnes over 3.98 lakh tonnes in 2022-23.
Supply issues
The global robusta prices are at a three-decade high on supply issues in the top producing countries such as Vietnam and Brazil. This has worked to the advantage of the Indian coffee sector, where robusta is the most widely-produced variety. As a result of high robusta prices, the per unit realisation for Indian exporters went up by about a fifth to ₹2.7 lakh per tonne during 2023-24 compared with ₹2.26 lakh in the previous financial year.
“A combination of factors such as the good market prices for Indian coffee, supply side disruptions in Brazil and Vietnam have helped push up the exports” said K G Jagadeesha, Secretary and CEO, Coffee Board. “Our export quantity in the last three years has increased principally from instant coffee,” he said.
India exports over about two-thirds of the around 3.5 lakh tonnes of coffee produced in the country. It also imports cheaper robusta coffee to re-export them after value addition.
Ramesh Rajah, President, Coffee Exporters Association, said, most of the increase in export value during financial year 2023-24 has come from the robustas. The demand is good and the shipments during the last two quarters of the financial year have been better than the earlier quarters.
Farmgate prices
Farmgate prices of robustas in India have overtaken the arabicas in the recent weeks, tracking the global uptrend. Robusta parchment prices are ruling at ₹14,000-14,500 per 50 kg bag, while the robusta cherry, the widely-produced coffee variety in the country, is ruling at ₹8,500-8,950. Arabica cherry coffee is hovering around ₹8,000-8,300 per bag, while Arabica parchment is ruling at around ₹13,900-14,300.
In fact, Indian robusta parchment AB is commanding a premium of $700-750 a tonne over the London terminal prices, while the premiums for robusta cherry is hovering around $350-400 per tonne.
Italy, Germany, Russia and UAE are among the major destinations for the Indian coffees. For the crop year 2023-24 starting October, the Coffee Board, in its post-blossom estimates, has projected a crop size of 3.74 lakh tonnes over the previous year’s final estimates of 3.52 lakh tonnes.
source: http://www.thehindubusinessline.com / Business Line, The Hindu / Home> Economy> Agri Business / by Vishwanath Kulkarni / April 02nd, 2024
Anitha Nanda Appanervanda, a 61-year-old coffee farmer from Coorg, Karnataka, stands as a symbol of determination, sustainability, and empowerment. Over the course of her 22-year journey, Anitha has not only established a successful coffee farm but has also transformed the lives of hundreds of women in her community, fostering a culture of eco-friendly farming practices.
A passion for farming rooted in childhood
Born and raised in Bengaluru, Anitha’s passion for farming took root in her childhood. Every school vacation, she would visit her grandfather’s coffee estate in Coorg, a place that quickly became her second home. The vast expanse of coffee plants, the rich biodiversity, and the sense of peace found in the hills left an indelible mark on her young mind. “From those early days, I knew I wanted to return to the hills and be part of coffee farming,” she fondly recalls. This deep connection to the land paved the way for her lifelong dedication to sustainable agriculture.
Her dream started to take shape after she married Nanda Belliappa, a fellow coffee farmer from Coorg. Together, they took over the family-owned Surya Kiran Estate, where Anitha embarked on her mission to blend her passion for farming with eco-friendly practices.
Despite her enthusiasm, the road to success was not easy. In the early years, Anitha and her husband faced numerous challenges. Coffee farming requires patience, and the couple struggled to produce good harvests from their robusta coffee plants. “It took almost 10 years before we saw good yields,” she shares, highlighting the perseverance and dedication it took to build the farm.
Their breakthrough came when they adopted intercropping techniques, blending coffee cultivation with black pepper. This method not only boosted productivity but also contributed to a more sustainable farming system. Today, they cultivate 110 acres of robusta and 40 acres of arabica coffee, a testament to their hard work and commitment to innovation in farming.
Anitha’s approach to farming is deeply rooted in her desire to protect the environment. Situated in the biodiversity-rich region of Coorg, her coffee estate is more than just a farm – it is a sanctuary for wildlife. Her coffee plants grow under the protective canopy of rainforest trees, a practice known as shade-grown coffee farming. This method helps maintain the natural balance of the ecosystem, providing shelter for birds, insects, and other wildlife.
“We must protect this land from climate change and global warming,” she asserts, emphasising the role that sustainable practices play in preserving the environment for future generations. Anitha’s farm has been awarded Rainforest Alliance Certification, recognising her dedication to eco-friendly farming.
While she remains deeply connected to traditional farming methods, Anitha is not afraid to embrace modern technology when it benefits the farm. She uses machines for irrigation and weeding, which helps reduce labour and improve efficiency. However, the core of her farming philosophy remains grounded in traditional practices that have been passed down through generations.
Anitha’s success is not just about coffee. She has diversified her farm by growing black pepper and areca nuts, a strategy that has made her farm more resilient and sustainable. This diversification has allowed her to reduce dependency on a single crop and has opened up new streams of income for her family.
Empowering women and building a community
Anitha’s contributions go far beyond her own farm. As an active member of Biota Coffee FPC and the secretary of the Codagu Women’s Coffee Awareness Body (CWCAB), she has empowered around 400 women in her community. This group, which was founded in 2002 during a time when coffee prices were low, has provided women with the support they need to embrace eco-friendly farming practices and achieve fair prices for their crops.
For Anitha, farming is not just a livelihood – it’s a community effort. Through CWCAB, she has helped women coffee farmers promote sustainable farming and spread awareness about the benefits of coffee. Each year, on International Coffee Day, they celebrate by giving away free coffee to locals and tourists, a gesture that symbolises their pride in the hard work that goes into every cup.
Anitha’s dedication to sustainable farming has not gone unnoticed. In 2020, she received a Certificate of Appreciation from the Indian Institute of Spices Research (ICAR-IISR) for her pioneering work in intercropping black pepper with coffee. “It was a proud moment,” she recalls, noting that it validated the years of effort she had poured into her farm.
Despite her success, Anitha continues to innovate and learn. She has recently taken up beekeeping, recognising the crucial role bees play in pollination and the overall health of her farm. This new venture is another example of her commitment to maintaining a healthy, balanced ecosystem.
Coffee Farming: A source of Income and Sustainability
Sustainable farming has proven to be both environmentally and financially rewarding for Anitha. She cultivates robusta coffee, which has been particularly profitable in recent years. Producing around 19-20 bags per acre, she earns Rs. 10,000 per bag, while her arabica parchment fetches a higher price at Rs. 16,000 per bag. This strong financial return is a direct result of her commitment to eco-friendly practices.
While she does use some fertilisers, Anitha avoids harmful chemicals, focusing instead on maintaining native trees and enhancing soil health. Her approach blends the best of traditional and modern farming methods, ensuring that her land remains fertile and productive for generations to come.
A legacy of passion and purpose
Anitha Nanda’s journey from city life to becoming a successful coffee farmer in Coorg is a testament to her passion for the land and her determination to create a better future for her community. Through her sustainable farming practices, she has not only preserved Coorg’s rich biodiversity but has also empowered hundreds of women to take control of their livelihoods.
For Anitha, coffee is not just a crop – it’s a legacy, a connection to her roots, and a vision for a sustainable future. Her story is a powerful reminder that with hard work, care for the environment, and a strong community, anything is possible.
source: http://www.theorganicmagazine.com / The Organic Magazine / Home / by Tanishq Verma
The first-ever ‘Coffee Dasara’ launched at Gandhi Maidan as part of the recently held Madikeri Dasara was a ground-breaking initiative to elevate the coffee industry and engage the farming community. This event raised awareness about the transformative changes in coffee cultivation and the various facilities available to growers.
Conceptualised by Dr. Manthar Gowda, MLA from Madikeri Constituency, the two-day event on Oct. 7 and 8 featured a diverse array of coffee enterprises and 34 departmental stalls, all dedicated to equipping growers in the district with essential information and resources.
Numerous organisations also participated, setting up stalls to offer supplementary materials and insights related to various agricultural products, including coffee, thereby fostering a spirit of collaboration and innovation in the agricultural sector.
Inaugurating the Coffee Dasara, Agriculture Minister Cheluvarayaswamy affirmed the Government’s commitment to standing by farmers to ensure the comprehensive development of all agricultural activities, particularly coffee cultivation, which serves as the backbone of Kodagu’s economy.
He noted that coffee cultivation does not fall under the purview of the Agriculture Department or the State Government. In various regions of the State, paddy cultivation is widespread, supported by reservoirs. However, water availability often decreases as crops mature, leading to difficulties for farmers, he said.
“To tackle this issue, the State Government has decided to create farm ponds (krishi honda) in command areas, which will aid farmers during water shortage. The Government plans to grant permission for the construction of 250 farm ponds in Kodagu district,” he assured.
Escaping modernisation
As the chief guest, Minister for Health and Family Welfare, Dinesh Gundu Rao, stressed that no region can escape the wave of modernisation. He underscored the need for balanced development while maintaining cultural roots.
Emphasising the promotion of coffee cultivation and industry, he advocated for the establishment of local coffee brands and raising awareness about domestic coffee consumption.
Virajpet MLA Ajjikuttira S. Ponnanna praised the focus on coffee cultivation during the Madikeri Dasara celebrations, expressing hope that importance of coffee would continue to be emphasised in future Dasara festivals, spreading its significance throughout State.
MLA Dr. Manthar Gowda highlighted the numerous challenges faced by coffee growers and called for support, urging Ministers not to permit the conversion of paddy fields into non-agricultural land to preserve Kodagu’s agricultural heritage.
South Indian filter coffee
Coffee Board Chairman Dinesh Devabrinda announced a plan ‘from farm to market,’ aimed at doubling coffee production over the next decade while maintaining quality.
He noted that the Government of India recognises the significance of coffee and has allocated Rs. 307 crore to the Coffee Board for the development of the coffee industry. Of this, Rs. 19 crore will be provided to coffee growers in Kodagu through various assistance schemes.
Currently, the average coffee consumption per Indian is 30 cups. If this figure can be increased to at least 60 cups, internal coffee consumption could rise from 2,50,000 tonnes to 3,50,000 tonnes, significantly benefiting farmers.
He emphasised that South Indian filter coffee is among the best globally, and the Coffee Board is actively working on initiatives to promote this filter coffee on a worldwide scale.
Kodagu Deputy Commissioner Venkata Raja, Assistant Commissioner Vinayak Narwade, former MLC Veena Achaiah, Secretary of Karnataka Planters’ Association K. Rajiv Ganapathy, President of the Coorg Planters’ Association Nanda Belliappa, General Secretary of the Women’s Coffee Awareness Society Anita Nanda, Coffee Board Member Taluru Kishore Kumar, Coffee Board member, Kodagu Congress President Dharmaraj Uthappa, former President Vinod Shivappa, General Secretary of the Madikeri Dasara Committee B.Y. Rajesh Yellappa and others were present.
source: http://www.starofmysore.com / Star of Mysore / Home> News / October 16th, 2024
Aimed at coffee enthusiasts, industry professionals, and the general public, IICF will feature speciality coffee stalls, equipment showcases, workshops, competitions, and entertainment.
The Specialty Coffee Association of India (SCAI), in collaboration with the Coffee Board of India, is set to launch the India International Coffee Festival (IICF) in October 2024. Built on the success of the 2023 World Coffee Conference in Bengaluru, which attracted over 2,400 delegates and more than 20,000 visitors, IICF aims to offer an even larger celebration of coffee culture.
The festival will span three major cities, Delhi, Mumbai, and Bengaluru, with preliminary events scheduled for Delhi (October 4-6), Mumbai (October 11-13), and Bengaluru (October 28-30). The grand finale will take place in Bengaluru from December 13-15, where India’s national coffee champion will be chosen to represent the country on a global stage.
Aimed at coffee enthusiasts, industry professionals, and the general public, IICF will feature speciality coffee stalls, equipment showcases, workshops, competitions, and entertainment. The event will also include prestigious contests such as the National Barista Championship, the Brewers Cup Championship, and Coffee in Good Spirits, combining coffee and mixology.
SCAI President DM Purnesh expressed excitement, stating, “It gives us immense joy and satisfaction to bring the largest coffee festival to India. The country with an ever growing coffee drinking audience is a very important market for us and India does play a major role in shaping the future of coffee culture. We hope to see connoisseurs and stakeholders coming and spending three fruitful days in these three leading cities of India. Let the festival be a meeting ground of ideas and exchange of creative skills.”
source: http://www.bwhotelier.com / BW Hotelier / Home> F & B / by BW Online Bureau / October 07th, 2024
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