Category Archives: Business & Economy

How Smitha Kuttayya’s Kodava Dishes Bridge The Past And Present With Sustainability And Innovation

This pop-up at the Marriott had more than just the popular pandi curry or Coorgi pork curry. Drawing inspiration from yesteryear and her grandmothers’ kitchen in Coorg, home chef Smitha Kuttayya has made it her mission to keep Coorgi cooking traditions alive.   

In a world where fast food and standardised meals dominate, the value of traditional recipes and cooking methods with a focus on sustainability often seems overshadowed. Yet, for home chef Smitha Kuttayya, these traditions are more than just culinary practices; they are a bridge to the past, a way of preserving memories and cultural identity.

A native of Kodagu now residing in Chennai for 24 years, Chef Kuttayya has excelled in multiple roles throughout her career.

She is a celebrated Bharatanatyam dancer, a compelling writer, a dedicated teacher, an engaging storyteller, a successful entrepreneur, and a passionate home chef.

Each of these roles reflects her commitment to preserving her heritage while enriching her community with diverse talents. She has been a vibrant part of Chennai’s culinary landscape for over a decade and draws deep inspiration from her roots in Coorg and her grandmothers, who not only passed on their skills and recipes but also greatly influenced her passion for baking and cooking, which reflects in her brand, the Global Theeni.

Her journey from a humble baker to a champion of Coorg cuisine reflects a deep commitment to preserving culinary heritage while adapting to modern ecological needs. Drawing inspiration from yesteryear and her grandmothers’ kitchen in Coorg, Chef Kuttayya has made it her mission to keep these traditions alive. “In our family, cooking was always more than just a task—it was a form of storytelling,” she reflects. This storytelling aspect was evident in her recent Coorg cuisine pop-up at the Marriott Hotel Whitefield in Bengaluru, where Smitha Kuttayya showcased traditional Kodava dishes that included seasonal produce and were prepared adhering to sustainable practices.

Traditional Cuisines In A Modern World

Traditional recipes, she believes, are more than just instructions for making food; they are a tapestry of memories, methods, and values passed down through generations. “These recipes are a bridge to our past,” she says. “They connect us to our ancestors and their way of life, which is why they carry such unique and irreplaceable flavours.” This pop-up at the Marriott had more than just the popular pandi curry (Coorgi pork curry). The buffet had a wide array of dishes like the koli barthad (chicken fry), fish fry (mackarel marinated in spices and kachampuli vinegar), mutton pulav, Kodava chicken curry, and, of course, the pandi curry.

That’s not all. The vegetarians also had a wide selection of dishes that could confuse a Kodava too, as the community is well-known for their non-vegetarian fare. There was raw banana fry, which was made with the same marinade that was used for the fish fry. The baimbale curry or the bamboo shoot curry paired beautifully with the paaputtu (coarse rice semolina cake).

The seasonal kaad maange pajji, the bollari gravy (mangalore cucumber gravy), and the raw jackfruit pulav were a total hit among the diners. For her, maintaining traditional methods means adhering to the authentic ways of preparing and cooking dishes, even when modern shortcuts are available. “In Coorg cuisine, for instance, we don’t use tomatoes in our traditional recipes,” she explains. “We rely on natural souring agents like kachampuli (vinegar made from a fruit called Panapuli) or tamarind, which have been used for generations.”

Local Ingredients: The Heart Of Authenticity

Central to Chef Kuttayya’s approach is her unwavering commitment to local ingredients. For her, these ingredients, like wild mangoes, mushrooms, bamboo shoots, jackfruit, honey, jaggery, etc., are not merely components of a dish but symbols of a region’s cultural and ecological identity. “Local sourcing respects the origin and community, ensuring that what we prepare is a true reflection of our heritage,” she explains.

This philosophy aligns perfectly with her aim to offer an authentic culinary experience. In Chennai, where she has spent a significant part of her career, Chef Kuttayya found a unique demand for traditional Coorg cuisine. “Initially, people in Chennai didn’t have easy access to Coorg dishes like pandi curry, mange pajji, etc., unlike in Bangalore, where the Kodava presence is greater,” she notes. This gap led her to introduce Coorg dishes to a broader audience, not just the Coorg community but also Tamil locals eager to explore new flavours.

Seasonality And Innovation

A profound respect for seasonality guides Chef Kuttayya’s menu planning. She emphasises the use of ingredients at their seasonal peak to enhance flavour and ensure ecological balance. “Seasonal cooking supports local agriculture and ensures that what we eat is both delicious and sustainable,” she asserts. By aligning her cooking with the natural rhythms of the seasons, she fosters a deeper connection between the food and its source. “Most of our special ingredients are available only during the monsoon,” she explains. “We adapt our menu to make the most of these ingredients when they are freshest and most flavourful.”

Her wisdom of traditional cooking and baking with seasonal ingredients, intricately woven with sustainable practices, has evolved her style of cooking over the years. This time around, she presented a few dishes that could qualify as modern Kodava cuisine, like the coffee-infused chilly chicken dish, the monkey oranges and bird’s eye chilli sauce from her farm, or the coffee mayonnaise made with avocado and coffee, which was a pairing for one of the meat tarters. In her buffet, there was neer dose paired with organic jaggery and coconut, which is a classic combination. But during her pop-up tour at Marriott, she introduced neer dose alongside figs and bird’s eye chilli preserve that she prepared herself from the figs that grew plenty at her home.

While preserving tradition, Chef Kuttayya also embraces evolution in her culinary practices. She believes that traditional dishes can evolve while maintaining their core essence, making them appealing to contemporary tastes. “It’s about balancing tradition with innovation,” she notes. “You can introduce new flavours and techniques without losing the soul of the dish.” Her innovative takes include adapting traditional Coorg dishes with locally available ingredients when necessary. “Innovation doesn’t mean discarding tradition; it means enhancing it,” she asserts.

Sustainability In Tradition

The sustainable practices inherent in traditional cooking are another aspect that Chef Kuttayya values highly. “Traditional cooking relies on local, seasonal ingredients and minimal waste practices, showcasing a way of life that modern kitchens can learn from,” she states. This approach not only reduces the carbon footprint but also supports local agriculture and ecosystems, making it a model for sustainable cooking in today’s world. This dedication extends to her personal cooking practices as well.

“Every vegetable or meat that we use for cooking, I make sure it is completely utilised. Nothing goes to waste and if there is something that can’t be used, it always composts. That’s a farmer’s way. We barely use oil in our cooking. When it is meat, especially, it cooks in its own fat. I do not waste anything and there is no other way that I can do it. “I buy only organic ingredients and test everything myself. I don’t even delegate it to the help in the house,” she says with a smile.

“I’m very particular about my ingredients and the way I prepare my dishes,” she notes. “Whether it’s a pop-up event or a one-on-one cooking class, I ensure that the methods and ingredients reflect the true essence of traditional cuisine.” Her commitment to sustainability extends beyond the kitchen to her packaging choices. “I use only tin and tiffin boxes for packaging, avoiding plastic entirely; even the baking sheets I use are organic,” she says. “It may cost more, but it aligns with my values of sustainability and respect for the environment.

source: http://www.slurrp.com / Slurrp / Home> Article / by Meghana Dayananand / June 13th, 2024

The Honest Always Stand Alone: A tribute to power-bureaucrat CG Somaiah

During Rajiv Gandhi’s regime in 1980s, Delhi police commissioner Ved Marwah had a “security breach” as his car had reportedly intruded in the route of the visiting Russian Prime Minister. Then home minister Buta Singh almost made up his mind to suspend the senior cop, but it was one influential IAS who persuaded Singh not to punish Marwah. He was CG Somaiah who began his career as an assistant collector in Orissa only to rise up the ladder to become Comptroller and Auditor General of India.

CG Somaiah is no more. Somaiah died in Bangalore  on Monday following brief illness. Somaiah, 79, is survived by wife Indira, and one son and a daughter. Incidentally, his daughter Pria (In picture with her father) is married to Nikhil Alva, son of Congress leader and Uttarakhand Governor Margaret Alva.

As the home secretary of the country during Buta Singh’s regime, Somaiah played a key role not only in fighting Punjab terror, but was instrumental in clinching a deal with student leaders from Assam who were agitating against illegal Bangladeshi migrants. He also served as Central Vigilance Commissioner and had a six-year-long tenure as Comptroller and Auditor General of India

Only two months ago, Somaiah’s book titled, “The Honest Always Stand Alone”, was released in New Delhi  by former president APJ Abdul Kalam.

STANDING TALL Former President APJ Abdul Kalam releasing C.G.Somaiah’s “The Honest Always Stand Alone” / pix credit: The Hindu (July 21, 2010)

source: http://www.babusofindia.com / Babus of India / Home / posted by BOI Team / September 15th, 2010

Kerala students develop health-friendly ‘green coffee’ powder, receive FSSAI certification

Students from the Laurus Institute for Logistics in Kalamassery said, inspired by the popularity of green tea, they came out with green coffee powder, as part of a project at their institute.

Organic green coffee beans- representational image (iStock)

‘Green tea’ has been a favourite drink of health-conscious people for quite some time, but what about making ‘green coffee’ popular? A group of Kerala students has now developed a new variety of health-friendly green coffee powder.

Students from the Laurus Institute for Logistics in Kalamassery said, inspired by the popularity of green tea, they came out with green coffee powder, as part of a project at their institute. This new drink aims to cater to the growing demand for healthy options and capitalise on the increasing focus on health and wellness, they said.

Rich in antioxidants, green coffee boosts metabolism and helps reduce diabetes, cholesterol, blood pressure, and weight, the students claimed. They also received a certificate from the Food Safety and Standards Authority of India (FSSAI) for the product.

Despite the widespread popularity of green tea, the students admitted that developing a new brand of green coffee powder was a significant challenge.

Developing green coffee powder

It was the 2020 batch of the institute that recognised the benefits of green coffee. The 30-member batch split into different groups and explored various concepts before settling on green coffee.

A 10-member team was interested in making FMCG products, and they considered tea and coffee due to their global popularity. Abhijith MV, a member of the project team, said they unexpectedly discovered green coffee beans while they were in Palakkad seeking the best suppliers.

He said that although they sampled many other ready-made coffee powders, their focus remained on developing green coffee powder, which is not widely known.

The supplier mentioned that sun-dried green coffee pods were not in high demand, but the students were keen to learn about green coffee, Ajay Sankar, chairman of the institute, said.

“They brought the overlooked green coffee beans from Coorg and Palakkad to Kalamassery. In the second phase, they experimented by grinding the beans into different sizes,” Sankar said.

Multiple laboratory tests were conducted to determine the shelf life of the product, and finally, they decided to grind Arabica coffee beans into small granules and pack them.

The many health benefits

Despite its many health benefits, the taste of green coffee was not particularly appealing, which concerned the students, the institute said in a statement. Attempts to enhance the flavour with mint, cardamom, rose, and so on were abandoned as they reduced the shelf life of green coffee to six months, it said.

The students admitted that though ‘Laurus Nature’s Green Coffee’ was showcased to health clubs, gyms, medical shops, business groups and so on, their initial response was not positive. Eventually, customers were found by meeting each other personally and explaining the benefits of green coffee.

The students are now motivated by the fact that customers continue to buy it after experiencing the benefits from at least two packs, the chairman added.

Though the project was started by the 2020 batch, the green coffee project has been passed on to subsequent batches. Students continue to improve ‘Laurus Nature’s Green Coffee’ through ongoing research, he added.

(Disclaimer: The headline, subheads, and intro of this report along with the photos may have been reworked by South First. The rest of the content is from a syndicated feed, and has been edited for style.)

source: http://www.thesouthfirst.com / The South First / Home> Kerala / by PTI / May 27th, 2024

Club Mahindra Madikeri recognised as India’s ‘First Triple Net Zero’

The Indian Green Building Council (IGBC) recognised the resort, acknowledging the resort’s net zero energy, net zero water, and zero waste to landfill.

Club Mahindra Madikeri was recognised as India’s first triple net-zero-rated resort by the esteemed Indian Green Building Council. The triple net zero acknowledges net zero energy, net zero water, and zero waste to landfill. The rating sets a benchmark on par with international standards, thus making Club Mahindra Madikeri achieve a significant milestone in sustainable hospitality.

More about net zero certifications:

  • Net zero energy: This indicates the resort generates as much energy as it consumes. The resort makes optimum utilisation of solar energy and energy-efficient infrastructure, reducing its carbon footprint.
  • Net zero water: This is a remarkable achievement in water management. It promotes water conservation and security. Club Mahindra’s water conservation initiatives demonstrate its commitment to sustainable practices. Measures include rainwater harvesting, efficient irrigation systems, and water-saving fixtures.
  • Zero waste to landfill: TÜV SÜD certified the resort for net zero waste in FY23. Comprehensive waste management practices, including segregation at source, composting, recycling, and other measures, help Club Mahindra achieve this.

The resort nestled in the picturesque region of Coorg, Karnataka, is a beacon of luxury, comfort, and responsible tourism, thus contributing to preserving the planet. The resort blends seamlessly with its lush surroundings, supporting local plants and animals, covering a vast area of 126464.26 square metres, with buildings occupying just 22257.7 square metres. By incorporating dense vegetation, insulated roofs, and using local materials, the resort has reduced the surrounding temperature by approximately 3°C. The resort adopts several other energy-saving initiatives, such as motion sensor-controlled washrooms, regulated geysers, timer-controlled external lights, heat pumps, and BLDC fans, which have resulted in an impressive energy performance index of 74.4 kW per m² per year, surpassing the Bureau of Energy Efficiency’s benchmark of 313 kW per m² per year. Moreover, over 70% of the water is recycled and reused for operational purposes at the resort, further emphasising the resort’s commitment to sustainability.

Additionally, under the Mahindra Hariyali project, thousands of trees have been planted, enriching the region’s natural habitat and attracting diverse bird species. This initiative fosters a thriving ecosystem, enhancing the visitor experience with its biodiversity.

Julian Ayers, Chief Resort Officer of Mahindra Holidays and Resorts India Limited, said, “At Mahindra, we recognise the crucial importance of advocacy and partnerships in driving the swift shift towards a sustainable future. Our journey towards a greener future began in 2008. Since then, we’ve embraced a ‘Planet Positive’ approach to sustainability. We’re committed to making our operations eco-friendly, helping industries reduce their carbon footprint, and revitalising nature. Our unwavering commitment to habitat protection and biodiversity at Madikeri has earned us recognition and honour from the IGBC, reflecting our steadfast dedication. We embrace a global responsibility to safeguard diverse ecosystems and achieve carbon neutrality by 2040. As part of Mahindra Holidays’ sustainability journey, we’re committed to innovating and inspiring change within our operations and beyond.”

Mahindra Holidays is India’s first hospitality company to join the global campaign RE100 and EP100. To achieve its zero-energy goal, Club Mahindra implemented an 804-kW solar rooftop photovoltaic plant and solar carports in parking areas. In water conservation efforts, over 70% of water is recycled and reused, with natural streams diverted to a 380 kL capacity pond and 14 rainwater harvesting pits constructed within the resort premises. For zero waste, the resort utilises a bio-digester to convert food waste into biogas, reducing waste, and LPG costs.

With these remarkable achievements, Club Mahindra continues its steadfast journey towards sustainability and biodiversity conservation. By doing so, it provides its members with unparalleled access to some of the most breathtaking and exotic destinations both in India and across the globe.

source: http://www.hotelierindia.com / Hotelier India / Home> Operations / by Staff Writer – Hotelier India / June 07th, 2024

Five-Day Barista Training Workshop

The five-day Barista training workshop, organised by the Coffee Quality Division of Coffee Board of India in collaboration with CFTRI, Mysuru, will be held from June 24 to 28 at the BioNEST Incubation Centre at CFTRI premises in city.

Training in brewing coffee, cupping, manual brewing, signature beverage, introduction to green coffee etc., will be conducted.

Those who undergo the training successfully will be provided certificates.

For details and registration, call Mob: 94821-57878 or e-mail: baristatraining.coffeeboard@gmail.com

source: http://www.starofmysore.com / Star of Mysore / Home> In Briefs / June 04th, 2024

LS polls 2024: Kodagu records over 70% voter turnout

From nearly 6.30 am, voters started to queue outside their respective polling stations with much enthusiasm to practice their duty.

Voters from all sections of the society enthusiastically took part in the festival of democracy and cast their votes.Photo | EPS

Madikeri :

Smooth polling was recorded across Kodagu and the district recorded a voter turnout of 70.58% at 5pm.

Voters from all sections of the society enthusiastically took part in the festival of democracy and cast their votes. The district had special polling booths even as foresters guarded the booths located in wildlife conflict zones.

The minor glitches in EVMs were sorted out during the mock voting process held in all polling booths from 6 am to 7 am. From nearly 6.30 am, voters started to queue outside their respective polling stations with much enthusiasm to practice their duty.

A total of 23 special polling booths including Sakhi and Model booths were set up across the district. At Maldare, Nagarahole, Hebbale, Malambi, Heruru and CB Halli, tribal themed polling stations were set up to woo the increased population of tribes.

The tribes in large groups participated in the electoral process enthusiastically. The Sakhi polling stations were decked up in polling centers that had increased women voters even as Kodagu ADC Veena BN opted to vote from one of the Sakhi polling booths in Madikeri. Model polling centers with improved facilities also wooed the voters.

However, the officers on election duty at the interior village of Vanachal were made to suffer for some time due to the unavailability of drinking water.

Nevertheless, the voters of the center helped the officers and arranged for a drinking water facility. In Wildlife conflict zones including regions across Siddapura, Kushalnagar and Virajpet, a Range Forest Officer alongside a Rapid Response Team equipped with weapons were deployed to ensure the safety of the voters. Armed Forces from Gujarat guarded the naxal sensitive booths across the district including at Karike and Sampaje areas.

A tragic incident was, however, reported at a polling station in B Shettigeri of South Kodagu. Manohar (58), a traditional drummer who played the ‘chande’ instrument, died of a heart attack outside the polling station.

Sources confirmed that he waited in the queue and cast his vote. However, he collapsed outside the polling center after he suffered a heart attack and died.

MADIKERI: Smooth polling was recorded across Kodagu and the district recorded a voter turnout of 70.58% at 5pm.

Voters from all sections of the society enthusiastically took part in the festival of democracy and cast their votes. The district had special polling booths even as foresters guarded the booths located in wildlife conflict zones.

The minor glitches in EVMs were sorted out during the mock voting process held in all polling booths from 6 am to 7 am. From nearly 6.30 am, voters started to queue outside their respective polling stations with much enthusiasm to practice their duty.

A total of 23 special polling booths including Sakhi and Model booths were set up across the district. At Maldare, Nagarahole, Hebbale, Malambi, Heruru and CB Halli, tribal themed polling stations were set up to woo the increased population of tribes.

The tribes in large groups participated in the electoral process enthusiastically. The Sakhi polling stations were decked up in polling centers that had increased women voters even as Kodagu ADC Veena BN opted to vote from one of the Sakhi polling booths in Madikeri. Model polling centers with improved facilities also wooed the voters.

However, the officers on election duty at the interior village of Vanachal were made to suffer for some time due to the unavailability of drinking water.

Nevertheless, the voters of the center helped the officers and arranged for a drinking water facility. In Wildlife conflict zones including regions across Siddapura, Kushalnagar and Virajpet, a Range Forest Officer alongside a Rapid Response Team equipped with weapons were deployed to ensure the safety of the voters. Armed Forces from Gujarat guarded the naxal sensitive booths across the district including at Karike and Sampaje areas.

A tragic incident was, however, reported at a polling station in B Shettigeri of South Kodagu. Manohar (58), a traditional drummer who played the ‘chande’ instrument, died of a heart attack outside the polling station.

Sources confirmed that he waited in the queue and cast his vote. However, he collapsed outside the polling center after he suffered a heart attack and died.

Outside a polling centre in Madikeri, the officials forcefully shut down shops that were located within 200 meters from the St Michael School polling station. However, DC Venkat Raja intervened and withdrew the closing down order. He, however, cautioned the shopkeepers not to allow campaigning from political parties at the shops.

Venkat Raja, SP K Ramarajan and CEO Varnit Negi cast their votes at the taluk office in Madikeri and later visited the Raja Seat tourist spot to urge residents to go vote. While most of the tourist centers were open in the district, the Dubare Camp was shut for tourist visits as this was turned into a polling station for the tribal voters.

source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Prajna GR / April 26th, 2024

Europe To Receive First EUDR-Ready Coffee Verified By Rainforest Alliance

India’s High Range Coffee Curing is poised to become the first farm verified by the Rainforest Alliance to ship EUDR–ready coffee beans to Europe later this month.

The coffee farm partnered with the Rainforest Alliance to meet the necessary compliance requirements of the regulation.

Established in 1995, High Range Coffee Curing is located in the Periyapatna and Kushalnagar Coorg districts, among 142 hectares of tropical forests, and is known for its quality beans.

The farm supplies coffee to leading global coffee brands, roasters and traders in India, including Nestle , Unilever, E-Com Commodities, Olam, Continental Coffee, Louis Dreyfus Company , Vidya Coffee and Allanasons.

EUDR-Ready Coffee

Zaidan M Saly, director of High Range Coffee Curing stated, “Implementing EUDR  [EU Deforestation Regulation] posed significant challenges for our team, but with the invaluable guidance from Rainforest Alliance representatives in our region, we overcame them and gained confidence in the process.

“Their expertise made the seemingly daunting task entirely feasible, facilitating a smooth and successful implementation, which now not only guarantees adherence to EUDR regulations but also sparked a revolution in our approach to traceability.”

Rainforest Alliance certification enables coffee and cocoa farmers to opt in for EUDR-aligned criteria.

This allows companies to source from these farms, track ingredients along their supply chains, and leverage farm data to demonstrate compliance with the regulation’s deforestation risk assessment and mitigation requirements by the deadline, at no additional cost.

‘Sustainable Practices’

Miguel Gamboa, coffee sector lead at the Rainforest Alliance stated, “The EUDR represents an important step forward to shift the global coffee sector towards more sustainable practices.

“Yet, many smallholder coffee farmers need support to align with the requirements, including traceability, deforestation risk mapping, local laws, and practical and technical guidance on key environmental practices.”

The Rainforest Alliance has urged the EU Commission not to dilute or delay the legislation or postpone its deadline in response to calls from some companies and governments.

It has also called on companies not to scale back purchases from smallholder coffee farmers, but rather support them in meeting the deadline of this legislation.

Gamboa added, “We are also piloting a deforestation risk assessment offering for companies buying non-certified coffee and cocoa, which we plan to roll out more widely later this year.

“With this offering, we aim to support more companies in their journey to compliance, but more importantly, to also reach non-certified farmers so their products can still be sold on the EU market.”

source: http://www.esmagazine.com / ESM, European Supermarket Magazine / Home> Supply Chain / by Dayeeta Das / May 06th, 2024

Rs 2.83 crore released to over 17,000 farmers under drought relief fund in Kodagu

The department had proposed for the release of Rs 8.38 crore as a drought relief fund to be distributed among the farmers of the district.

Image used for representational purposes only,(File photo | EPS)

Madikeri :

A total of 17,297 farmers across Kodagu have been distributed with the drought relief fund from the state. Sources confirmed that many other pending applications are still under scrutiny and will be disposed of shortly.

All five taluks in Kodagu were declared as drought-hit regions this year from the state and over 20,000 farmers from the district applied to avail compensation for the crop loss.

As per the applications received by the agriculture department, 7620.74 hectares of paddy farmland and 2170.36 hectares of maize farmland were affected by drought in total across all the taluks.

The department had proposed for the release of Rs 8.38 crore as a drought relief fund to be distributed among the farmers of the district.

However, applications of 17,297 farmers from the district have been approved so far in ten phases and they have been handed over the total drought relief fund of over Rs 2.83 crore.

Joint Director of the agricultural department, Somasundar confirmed that 17,297 farmers have received only part payment of the drought relief even as applications of 3,263 farmers are still under scrutiny and will be finalized shortly. While a few applications are pending due to technical errors, others are under verification process.

Over Rs 5.54 crore funds are still pending to be distributed to the farmers as per the memorandum submitted to the state from the department.

The Ponnampet taluk is the worst hit region in the district as over 3825 hectares of paddy land has been reportedly affected by drought. A total of 5155 farmers from the region applied for drought relief.

In Somwarpet taluk, 1161 hectares of paddy and 470 hectares of maize farmlands have been affected by drought even as over 7,000 farmers applied for the compensation.

1972 hectares of paddy field in Madikeri and 650 hectares in Virajpet were hit by drought even as 1700 hectares of maize farmland was hit by drought across Kushalnagar taluk.

DC Venkat Raja confirmed that Rs 2.83 crore funds have been so far released to farmers and this includes a minimum compensation amount of Rs 1,000 and a maximum compensation of Rs 2,000 to the affected farmers.

source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Prajna G R / May 29th, 2024

The Business of Coffee in Coorg: 2021

I’m from Coorg, also known as Kodagu. It’s a small, beautiful district in Karnataka (which is in South India). Last month, I had the pleasure of going back there for a few days after a rather long absence. Among many other things, it provided me an opportunity to learn about how the coffee growing works from the perspective of a business. The last few years, have been very difficult for the coffee industry in Coorg.

Many of my relatives are involved in growing coffee and most of what I want to discuss here is likely familiar knowledge to most planters. My primary aim with this article is to organize knowledge that many people already have in their heads — and in doing so make the problem of raising revenue for coffee growers easier to tackle.

Furthermore, I’m by no means an expert in this. Please feel free to comment or respond to me with any critique of the ideas outlined here.

The Obvious Problem, and its implications

The obvious problem is simple. Coffee prices are low, and labour cost is increasing so it is difficult to make profit. On average, the estates just about break even (this is anecdotal, I don’t have stats for it if anyone does, please get in touch!). Many people rely on the one bumper crop every 7 or 8 years in order to build savings and capital to reinvest into the estate.

Naturally, this means that there is a spread — some estates make losses, some make profits. People who make losses end up having to sell their estates and this is slowly leading to a dilution of the culture in Coorg, which from my personal perspective, is a very sad thing.

Today, increasing the profit for planters is an issue that many people are trying to tackle both individually as well as in small groups. There are many ways to increase profits available to planters. The large categories are as follows:

Increase Quality

Eg: Improving the percentage of high quality beans.

Increase Yield per Acre

Eg: Reduce loss of produce to pests etc.

Reduce operating costs

Eg: Use either better practices or investment in technology to reduce cost of growing coffee in all stages.

Improve marketing and go direct to consumer

Eg: Sell coffee on Amazon and advertise on Facebook

Of these, I believe the area which could produce the best results is to improve marketing and go direct to consumer i.e. currently there is a knowledge gap that is preventing planters from getting good prices for their crops, and this is the root issue.

To explain why, we need to visually organize a coffee business and discuss the impacts of each possible way to increase profit.

Deciding on the correct course of action

Let’s go through each one.

Increasing Quality

The hypothesis here is “increasing the quality of coffee produced is the best way to increase profit”.

Of course better coffee will fetch better prices. Also, no matter what other actions are taken, coffee will need to be at least a threshold quality because of how it connects to “reputation”. Soomanna from HumbleBeanCoffee was kind enough to tell me about how important it is to keep abreast with increasing global standards of coffee, stagnation here has a lot of downside risk and is definitely important to focus on, and they’re doing an amazing job from what I can tell.

It’s also true that the taste of coffee is highly subjective and it’s my opinion that there may be a consensus on what “bad coffee” is, but the “best coffee” has no right answer. So the way I see it right now, investing on improving quality is likely to have diminishing returns after a point — where based only on quality alone (and not also other actions) it will take more and more effort (and hence cost) to continue to increase quality. There’s a point when you are already making very good coffee where you should start seeing diminishing returns on further investment if this is not paired with marketing.

Increasing Yield per Acre (increase quantity)

The hypothesis here is “increasing the yield per acre of the estate is the best way to increase profit”.

Similarly to quality, again we have a situation where it will cost increasingly more, and at some point just be impossible to increase yield per acre significantly.

Reduce operating costs (automation / better practices)

It’s likely that this will require significant capital to even begin tackling (especially on the route of automation and machinery).

If better practices are easy to implement, then they should definitely be put in place — but we still run up against this wall that at some point the costs are just not going to reduce any further.

Marketing and branding

Many people are already taking initiative to improve marketing and in some cases even sell directly to customers. This is possible now because targeted online advertisements have reduced the upfront investment required to reach out to people who are interested in coffee specifically. Indeed, I came across several Indian coffee brands where previously only Coffee Day seemed to exist.

To be clear, there some hurdles to get through in order to successfully do this, because it requires getting into aspects of the coffee supply chain.

  • Improving knowledge on how to properly roast, package, and deliver
  • Having enough scale to actually benefit from the increased reach

However, the upside is also very great. Here’s how one can generally expect marketing to impact sales.

It’s important to mention again that basic quality standards must also be in place — marketing coffee that doesn’t taste good might get an initial wave of customers, but people aren’t going to keep buying it.

In my personal opinion, the marketing solution is very underutilized in Coorg right now. Part of it is possibly because the younger Coorgs who have experience in digital marketing and the like, aren’t currently very involved in coffee.

A Way Forward

Ideal goals and reality are different, but my personal experience is that setting lofty and idealistic goals is a great way to start looking for solutions. So I’m going to try to paint that ideal picture and if it makes sense then perhaps we can try to move toward it. Even if it doesn’t work out completely, hopefully the idea can leave us better off than where we are today.

Coorg is a district of great pride and heritage. Given the right contexts, Coorgs can be very passionate about this: just look at the Hockey Festival!

Can we create a similar excitement about Coffee? That sort of passion is what comes before great successes.

Coming together as a community behind the shared banner of “Coorg Coffee” can allow us to reap the greatest reward from any marketing and branding effort. To create a competitive vibe like the Hockey Festival we could do something similar like having multiple family-blends where many estates from the same family pool together to create their own unique blend. This could then be sold in a packing like this which allows both unified brand identity as well as individual expression.

To top it all off, having a yearly Kodava Coffee Festival would certainly keep people awake with excitement.

Coming together as a community to create an image for Coorg Coffee, and a process to back it can overcome the main challenges. Sharing knowledge within the community gives us a larger base to experiment and hence improve processes we use for things like roasting. Delivering the coffee under a shared brand allows us to overcome the limits on quantity that small estates have if they try to market individually.

I must restate: I’m no expert in coffee. There will be innumerable challenges on this road, many of which you have faced and know far better than I do. However, if we could come together as a community with the goal of making coffee growing more lucrative for the whole district, I’m sure we would meet with more success than having multiple disparate efforts to do the same.

Do comment! I know a lot of people feel strongly about this. It would be amazing if there was a healthy discussion in the comments!

source: http://www.medium.com / Medium.com / Home / by Sharat Chinnapa / published in The HumAln Blog / May 23rd, 2021

Bengaluru: Forest department recovers 2602 acres of encroached land

Forest, Environment and Ecology Minister Eshwar B Khandre said Rs 100 crore has been allocated to undertake a sapling plantation drive for this financial year.

Image used for representational purposes only.

Bengaluru :

Forest, Environment and Ecology Minister Eshwar B Khandre on Tuesday said the forest department’s revenue collection has increased and so has recovery of encroached land.

Khandre told the media that revenue has increased from Rs 263.41 crore in 2019- 20 to Rs 417.84 crore in 2023- 24. Reserved forest area has increased by 3395.73 hectares in 2023- 24, and protected area has increased by 184.52 hectares. The department has also recovered 2602.30 acres of encroached forest land worth Rs 1500 crore.

Khandre said the highest land recovery has happened in Kolar division, of 1392.41 acres of encroached forest land. Also, 5.50 acres have been cleared in Madikeri and 17 acres in Bengaluru’s Kothanur forest division. Around 7,500 acres of forest land in Kodagu, Chamarajanagar and Mysuru which were leased to industries and estates by the British will be recovered as soon as their lease period ends. He said companies which occupy these lands have earned crores of rupees.

The minister said Rs 100 crore has been allocated to undertake a sapling plantation drive for this financial year. In the last fiscal, 5.40 crore samples were planted across the state and a three-month audit is being done to know how many of them have survived.

On the task of filing up vacant posts in the department, Khandre said there are around 6,000 vacancies and steps are being taken to fill them up. In the first phase, 310 posts of watchers have been filled up and the process of recruiting 540 guards is under way. Directions have also been issued to conduct quick written exams to fill up posts in 10 forest zones.

source: http://www.newindianexpress.com / The New Indian Express / Home> Karnataka / by Express News Service / May 29th, 2024