From family legacy to Harvard education, Mishthi Aggarwal blends tradition with innovation in specialty coffee, shaping India’s coffee future.

Mishthi is shaping the future of coffee, one cup at a time. (Image: DC)

Mishthi Aggarwal, the visionary behind 93˚ Coffee Roasters, is not just brewing coffee; she’s cultivating a movement. Inspired by her family’s entrepreneurial lineage and fueled by a profound passion for coffee, Mishthi is on a mission to redefine India’s coffee culture. In an exclusive interview with Deccan Chronicle, she shares insights into her journey, from the influence of her family’s legacy to her commitment to sustainability and innovation. Here’s a peek into the story behind 93˚ Coffee Roasters and how Mishthi is shaping the future of coffee, one cup at a time.

What inspired you to venture into the coffee industry, and how did your family’s entrepreneurial background influence your decision?

I am proud to belong to the 4th generation of the esteemed Bikanervala Family, so business and entrepreneurship was in my blood. Being from a joint family, I was raised in an atmosphere where business was discussed all the time. Inspired by my family’s legacy and driven by a passion for food and beverages, particularly my love for coffee is what influenced me to start 93 Degrees Coffee Roasters. I entered the coffee industry with the goal of taking Indian-grown specialty coffee to unprecedented heights.

As a certified Q grader and authorized SCA trainer, how do you ensure the quality and authenticity of your coffee blends?

As the only female specialty coffee roaster in India, certified Q grader, and authorized SCA trainer; the quality of coffee that we serve is of supreme concern to me and my team. We maintain a high standard of quality checks at all stages – right from sourcing the best quality beans directly from coffee growers, milling them and up to the final brewing stage. Our roastery is equipped with state-of-the-art machinery and tools, allowing us to have complete control on every aspect of the roasting process, thus delivering coffee that is authentically brewed and is the best in quality.

93 Degrees Coffee Roasters is committed to sustainability and transparency. Can you elaborate on your relationships with coffee growers and the measures you take to support them?

We have kept our commitment towards sustainability and transparency as the core of our business. By focusing on sustainability, we have been able to build the most amazing network with coffee growers. Our commitment to sustainability goes much beyond just sourcing the best quality beans; it means building enduring partnerships with local farmers. By engaging directly with estates, also we ensure fair trade practices and support sustainable farming methods. This collaboration has not only helped us in sourcing the best quality coffee beans but has also allowed us to give back to the society and contribute to the well-being of the coffee-growing communities.

How do you balance your academic pursuits at Harvard University with the demands of running a coffee business?

Having managed my academic pursuits at Harvard University while simultaneously leading 93 Degrees Coffee Roasters through meticulous scheduling, delegation, and strategic planning, I ensured both areas received the attention they deserved. By dedicating specific time to studying, attending classes, and overseeing business operations, I maintained a balance between academia and entrepreneurship. Delegating tasks within the company and fostering open communication with my team enabled me to remain informed about business developments while focusing on my studies. My dedication to effective prioritization, adaptability to changing circumstances, and commitment to self-care underscored my passion for both education and the coffee industry. Now that I have completed my studies, I can devote even more time and attention to my business.

Mishthi Aggarwal, Founder, 93 Degrees Coffee Roasters

What drives your passion for coffee, and how do you aim to redefine the coffee-drinking experience in India?

My love for coffee started when I traveled across the globe and got the taste of amazing coffee varieties. India, despite being a major coffee growing country does not have a great coffee culture, except maybe in South India. Since then I have been driven by a desire to contribute to the coffee industry’s evolution in the country. I want to revolutionize the coffee-drinking experience by offering a variety of specially curated coffee. We integrate traditional coffee roasting techniques with a contemporary touch. This allows us to maintain the authenticity of Indian coffee while introducing new flavor profiles.

As a fourth-generation entrepreneur, how do you draw upon your family’s legacy while carving your own path in the industry?

Growing up in a Marwari business class household and being the fourth generation of the Bikanervala Family, I have always been in the thick of business discussions. Very early on in life, I imbibed the qualities of diligence, entrepreneurship, and tradition. These influences shaped my approach to business, guiding me to blend heritage with innovation in every aspect of 93 Degrees Coffee Roasters. These values lay the foundation of my entrepreneurial journey.

How do you stay updated on global coffee trends and incorporate them into your business strategy?

It is important that we stay tuned to the latest trends in industry, and hence we actively participate in industry events. We are a member of the National Coffee Board and serve as jury members in prestigious championships. We are constantly engaging with the global coffee community through conferences and global meets. This has helped us stay ahead of times when it comes to understanding global trends and making constant efforts to stay relevant through innovations.

What’s the story behind the name 93 Degrees Coffee Roasters, and what significance does the temperature hold in your roasting process?

The name 93 Degrees Coffee Roasters signifies the standard set by the Specialty Coffee Association (SCA) for the ideal brewing temperature for cupping water. For us, it symbolizes not just a numerical value, but a commitment to excellence and specialty coffee in India. We aspire to elevate Indian coffee to meet this standard of quality and consistency, offering exceptional coffee experiences. Our aim is to establish a benchmark for other brands and companies, inspiring them to uphold similar standards of excellence in the industry. Temperature plays an important role in the roasting process. At 93˚ Coffee Roasters, we have the best top-grade technology. We are equipped with state-of-the-art machinery and tools that allows us to precisely control every aspect of the roasting process. It is very important that the temperature modulation is correct along with airflow management. We ensure that each bean is roasted to perfection, resulting in consistent specialty coffee. Also, we are one of the rare brands in the country to ensure that our coffee stays specialty by storing the green coffee in temperature and humidity controlled facilities.

Can you share some insights into your bespoke blends and innovative brews?

What inspires your creations? 93 Degrees Coffee Roasters believes in bringing to its customers the best specialty coffee always. And to stay ahead of all, we believe in constant innovation which is a result of the in-depth research and development process at 93 Degrees Coffee Roasters . We constantly explore new blends, roast profiles, and try new processing methods at the farm level to push the boundaries of traditional coffee experiences. The inspiration to offer our customers an exciting journey of discovery with every sip is what has led us to foster a culture of innovation and creativity.

How do you envision the future of India’s coffee culture, and what role does 93 Degrees Coffee Roasters play in shaping it?

I feel proud to say that the Indian customers are now more open to try specialty coffee. They want to explore and expand their drinking habit. There is a growing culture of going out for coffee and catching up with friends over coffee, and this trend is very encouraging. Here 93 Degrees Coffee Roasters has a big role to play. We offer a wide variety of specialty coffee and make it readily available to them through cafes, roasters and through strategic partnerships. Through continued innovation, sustainability, and community engagement, 93 Degrees Coffee Roasters is set to transform the future of coffee culture, one cup at a time.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lifestyle> Food and Recipes / by Reshmi AR / May 03rd, 2024

An exclusive interview with Mishthi Aggarwal, Chief Executive Officer 93 Degrees Coffee Roasters, a new age coffee brand revolutionising the coffee drinking experience of the country.

In the vibrant world of coffee, where tradition meets innovation, one name stands out as a beacon of a new age coffee revolution – Mishthi Aggarwal, the Chief Executive Officer at 93 Degrees Coffee Roasters.

With a passion for quality and a vision to redefine the coffee-drinking experience, Mishthi has steered the brand towards unparalleled heights. Her journey is not only a testament to entrepreneurial spirit but also a celebration of transforming a daily ritual into an extraordinary affair.

As we sit down with Mishthi, we delve into the inspirations, challenges, and triumphs that have shaped her and 93 Degrees Coffee Roasters into a force to be reckoned with in the coffee industry.

Can you tell us a bit about your background and what inspired you to enter the coffee industry?

Mishthi Aggarwal: I was raised in New Delhi within a close-knit joint family, proud to be the 4th generation of the esteemed Bikanervala Family. Following in the entrepreneurial footsteps of my grandfather, I draw valuable business counsel from family members.

Inspired by their legacy and driven by a passion for the food and beverages industry, I entered the coffee industry with the goal of taking Indian-grown specialty coffee to unprecedented heights. The support and mentorship from my family have been instrumental in shaping my journey.

How would you describe the unique selling points or philosophy behind 93 Degrees Coffee Roasters?

Mishthi Aggarwal: 93 Degrees Coffee Roasters is dedicated to elevating the Indian coffee experience. We collaborate closely with various establishments, including restaurants, cafés, hotels, bakeries, corporates, institutions, and travel agencies.

Being the only female specialty coffee roaster in India who is certified as a Q Grader and an authorised SCA trainer. Our philosophy revolves around quality, expertise, and inclusivity. We strive to bring a unique blend of Indian-grown specialty coffee to a diverse audience, emphasising both tradition and innovation.

As a young coffee roaster, what innovations or unique approaches do you bring to the coffee roasting process?

Mishthi Aggarwal: My commitment to innovation is reflected in being a certified Q Grader and an SCA trainer, and I continue to learn more within my domain with a humble mindset. Embracing technology and modern management practices, I integrate traditional coffee roasting techniques with a contemporary touch.

This approach allows us to maintain the authenticity of Indian coffee while introducing new flavour profiles. Our focus on sustainability and ethical sourcing is also a key aspect of our innovative approach.

How does 93 Degrees Coffee Roasters strive to enhance the overall coffee-drinking experience for consumers?

Mishthi Aggarwal: We prioritise the entire coffee-drinking experience, from sourcing premium and specialty beans to the brewing process. By collaborating with diverse partners, we aim to make specialty coffee more accessible.

Our commitment to quality, sustainability, and inclusivity ensures that consumers not only enjoy a superior cup of coffee but also contribute to the positive impact on the coffee industry by engaging in sustainability friendly practices.

What challenges have you faced as a young CEO in the coffee industry, and how have you overcome them?

Mishthi Aggarwal: As a young CEO, navigating industry dynamics and earning trust posed multitude initial challenges. Leveraging my family’s wisdom and seeking mentorship helped overcome these hurdles. Additionally, continuous learning and networking have been crucial.

Building a strong team and fostering a culture of innovation and resilience have been instrumental in overcoming challenges and driving the company forward.

How do you stay updated on the latest coffee industry trends, and how does 93 Degrees adapt to these changes?

Mishthi Aggarwal: Actively participating in industry events, such as being a member of the national coffee board and serving as a jury member in prestigious championships, keeps me well-informed. Regularly engaging with the global coffee community, attending conferences, and continuous education help us stay ahead of trends.

This proactive approach enables 93 Degrees to adapt swiftly, ensuring our offerings remain relevant and cutting-edge. Further, as an avid foodie and traveller, I frequently indulge myself in vacations surrounding multiple cups of coffee, food and other beverages.

This, I believe, has also helped me stay in touch and know more about what’s happening in different countries and cities.

Are there any upcoming products or initiatives that consumers can look forward to?

Mishthi Aggarwal: We are constantly exploring new collaborations and product innovations. Keep an eye out for exciting partnerships and limited-edition releases that showcase the diversity and richness of Indian specialty coffee. Our commitment to pushing boundaries in flavour profiles and sustainable practices will continue to drive our upcoming initiatives.

For young entrepreneurs looking to enter the coffee industry, what advice would you offer based on your own experiences?

Mishthi Aggarwal: Embrace your passion and be open to continuous learning. Seek mentorship from experienced individuals in the industry, and don’t shy away from challenges. Build a strong support network, stay true to your values, and be adaptable to change. The coffee industry is dynamic, so staying informed and fostering a spirit of innovation will be key to success.

Is there anything else you would like to share about 93 Degrees Coffee Roasters or your journey as the CEO?

Mishthi Aggarwal: Our journey is a testament to the harmonious blend of tradition and innovation. We are dedicated to creating a positive impact on the coffee industry and invite everyone to join us on this flavorful adventure. The support of our partners, customers, and the incredible team at 93 Degrees Coffee Roasters has been instrumental in our success.

What is your success tip for women entrepreneurs?

Mishthi Aggarwal: For women entrepreneurs, my tip would be to embrace your uniqueness and leverage it as a strength. Surround yourself with a supportive network, seek mentorship, and don’t be afraid to challenge the status quo.

Be resilient, stay true to your vision, and continue breaking barriers in your chosen industry. Your perspective and contributions are invaluable, and your success paves the way for others.

In the rich tapestry of the coffee industry, Mishthi Aggarwal’s narrative unfolds as a captivating saga of determination, innovation, and a commitment to excellence. As Chief Executive Officer at 93 Degrees Coffee Roasters, she has not only redefined the brand but has also left an indelible mark on the coffee culture of the country.

Mishthi’s insights during this interview have provided a glimpse into the strategic brilliance and passion that fuel the brand’s success. As we conclude our conversation, it’s evident that Mishthi’s leadership has not only shaped the trajectory of 93 Degrees Coffee Roasters but has also significantly contributed to elevating the coffee-drinking experience for connoisseurs and enthusiasts alike.

The story of Mishthi Aggarwal and 93 Degrees Coffee Roasters is undoubtedly one of inspiration, innovation, and the relentless pursuit of perfection in every cup.

source: http://www.sugermint.com / Suger Mint / Success Stories