Category Archives: Coffee News

Immersive experiences new coffee add-ons at cafes

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Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.

Immersive experiences new coffee add-ons at cafes

For coffee drinkers, it’s not just about enjoying a saffron pistachio latte anymore, but also being part of the journey of the coffee bean from farm to cup.

From organising coffee tours to sampling sessions of ‘make your own brew’ while offering innovation in products, new-age coffee brands like Roastea, Blue Tokai, Barista and others are crafting experiences to make coffee a ‘cool’ drink.

“With increasing affinity for high-quality coffee, consumers are actively seeking out-of-home coffee experiences,” said Shivam Shahi, co-founder & COO, Blue Tokai, an Indian specialty coffee roaster & café chain, which opened its 100th store this year.

Blue Tokai recently collaborated with Royal Enfield for an immersive three-day road trip in the Eastern Ghats with 12 explorers and coffee enthusiasts, picking varieties of coffee plants for brewing sessions.

“Coffee brewing is now an immersive experience,” said DM Purnesh, president of Speciality Coffee Association of India (SCAI), who is spearheading the India International Coffee Festival (IICF) in India, an ongoing event with participation of over 150 brewers, growers, roasters, exporters, traders, cafe chain owners, retailers and coffee connoisseurs from all over India.

“Much like other tea-drinking nations such as China, Japan, and the UK, India is seeing a shift towards coffee, particularly among the youth. The increasing number of cafés, not only in big cities but also in smaller towns reflects this growing trend. While tea-focused chains remain limited to low-price segments, the coffee scene is rapidly evolving with premium and unique experiences,” said Purnesh.

Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.

Also, the India coffee market is expected to reach $1,227.47 million by 2032 at a CAGR of 9.87%, as per Custom Market Insights. This is driven by increasing demand for specialty coffee (over 70% growth) and sustainable practices (60% preference among consumers), Kaapi Machines, an integrated beverage equipment company offering catering support to café chains including McDonald’s, Tata Starbucks, WeWork, ITC Hotels, and Taj Group, offer bean-to-cup tours, and customised roasting sessions for coffee connoisseurs.

“Consumer demand is ever-evolving but we see a new trend around milk-based beverages like Cortado and Macchiato, as well as drinks like infused cold brews and Nitro coffee,” said Abhinav Mathur, CEO & MD, Kaapi Machines.

Retailers are also supportive of selling coffee in unique ways and adapting to changing consumer preferences by offering alternatives such as oat and almond milk, catering to vegan and lactose-intolerant customers, shared Purnesh. “Cafés enhance the coffee experience with artistic presentations, like latte art and premium cutlery, adding an exciting dimension to the  experience. This approach sets coffee apart from traditional tea offerings and aligns with modern consumer trends,” he added.

At the recently launched Tata Starbucks store in Delhi, coffee drinking combines local culture embedded in design and food offerings. From Punjabi floral motifs to connect the global coffee brand with Indian consumers, the store has cinnamon jaggery latte with organic jaggery sourced from Maharashtra; and cocoa birds eye chilli latte inspired from Meghalaya.

The demand for experience more than the product is led by the younger generation. Rajat Agrawal, CEO, Barista Coffee Company, which hosts exclusive tasting events and  workshops on brewing techniques, latte art, and tasting sessions, said: “The millennial and Gen Z segment want innovation in everything. These sessions help consumers to be among the first to experience new blends, single-origin specials, or seasonal beverages like tiramisu iced latte. Our recent launch of dessert-based beverages like coffee bubble tea and affogatos, plant-based lattes and detox drinks, along with desserts cater to the  growing desire for a luxurious experience,” added Agrawal.

Omnichannel beverage company Roastea that started in 2019, today serves nearly 60 million cups of coffee per year. Their focus is on product innovation and expansion strategy, tapping into tier-2 and tier-3 cities, where the brand sees a rising interest in premium coffee. “We have tried to elevate the experience beyond drinking by organising barista competitions, different brewing methods like pour-over or filter method and sampling by consumers. Consumer demand is steadily increasing for specialty coffees, sustainable products, and personalised experiences, so we plan to expand our offerings to national highways, speed corridors, and markets like the Middle East in the future,” said Chaitanya Bhamidipaty, co-founder of Roastea.

New product offerings are also a value addition to the coffee experience. For instance, Canadian coffee house Tim Hortons introduced Aerocano, an espresso-based beverage infused with microfoam. “This new introduction to our menu aligns with the growing demand for diverse coffee experiences in India,” said Tarun Jain, CEO, Tim Hortons India.

93 Degrees Coffee Roasters offers  products like easy pour-over packs and cold brew bags. The brand also hosts sessions on coffee brewing workshops, latte art and sensory workshops like practice intensities, aroma descriptors, flavour characteristics.

“Earlier, Indians mainly enjoyed instant coffee, and later, South Indian filter coffee became popular. Taking this a step further, we plan to launch ready-to-drink cold coffee cans and cold brew cans to enjoy specialty coffee on the go,” added Mishthi Aggarwal, CEO, 93 Degrees Coffee Roasters.

Roastery Coffee House, established in 2017 as a specialty coffee roaster, with presence in Hyderabad, Kolkata, Noida, Lucknow, Delhi, and Jaipur, recently sold over 100,000 cups of cranberry coffee in six months. The crimson drink is a playful variation of coffee.

source: http://www.financialexpress.com / FE Leisure, Financial Express / Home> Business News> Life> Lifestyle / by Vaishal Dar / November 10th, 2024

From Shade-Grown to Sun-Dried: India’s Unique Coffee Practices

Barista Championship (wef. July 28th, 2022), Coffee News

From Shade-Grown to Sun-Dried: India’s Unique Coffee Practices. (Photo: By Arrangement)

With India’s coffee exports on the rise, D.M. Purnesh, a 4th-generation coffee planter and SCAI President, discusses the industry’s transformation, challenges, and opportunities. He also previews the Indian International Coffee Festival (IICF) 2024.

As a 4th-generation coffee planter from Chikmagalur, what do you believe are the key factors contributing to India’s growing significance in the global coffee industry, and how will IICF 2024 showcase this growth?

As a fourth-generation coffee grower from Chikmagalur, I’ve seen India’s coffee sector transform. Early on, the only way to sell coffee was through the Coffee Board, which meant surrendering the entire crop and losing its unique identity. That changed in the 1990s when Indian coffee began gaining global recognition for its quality. Today, our beans are acknowledged for their high standards, commanding premiums over those from other nations. The 2023 World Coffee Conference in Bengaluru, attended by over 20,000 visitors from 80 countries, underscored this recognition. IICF 2024 aims to build on this success by connecting India’s coffee industry with the global community. As President of the Specialty Coffee Association of India (SCAI), we are committed to hosting IICF for the next decade.

With your extensive experience in coffee cultivation and export, what innovations or trends do you see shaping the future of Indian coffee, and how will these be highlighted at IICF 2024?

Major challenges like climate change and rising labor costs are pushing Indian coffee growers to innovate. While mechanisation can help reduce labor needs, India’s terrain presents difficulties in implementing these systems on a large scale. The IICF plays an important role in bridging this gap by enabling producers to connect directly with the market, giving roasters and traders (B2B) a firsthand look at the quality of Indian coffee. IICF also introduces premium Indian coffee to a broader audience, encouraging a coffee culture domestically by hosting events across major cities.

As the founder of the Specialty Coffee Association of India (SCAI), what role do you envision SCAI playing in promoting Indian specialty coffee globally, and how will IICF 2024 support this mission?

The Specialty Coffee Association of India (SCAI) is an inclusive organisation representing India’s coffee value chain—from growers to cafes. Over time, SCAI has helped Indian specialty coffee build a respected global presence, commanding premium prices in both domestic and international markets. Our mission at SCAI is to promote specialty coffee and foster partnerships within the coffee community worldwide. The IICF events support these goals, further establishing India as a key player in the global coffee industry.

How does sustainable coffee production and agroforestry feature in your business philosophy, and what initiatives will be showcased at IICF 2024 to promote environmentally conscious coffee practices?

Indian coffee stands out because it’s shade-grown, spring-washed, and sun-dried, thriving in biodiverse areas without disrupting local ecosystems. Sustainability is central to our philosophy, incorporating rainwater harvesting for irrigation and using organic manure from jungle trees. The IICF gives growers a platform to showcase their sustainable methods, while entrepreneurs can present innovations like biofertilisers and eco-friendly equipment. Educational programs at IICF will also underscore the importance of environmentally conscious agricultural practices.

India has made significant strides in coffee exports, with your company being a leading player. What opportunities and challenges do you see for Indian coffee exporters in the global market, and how will IICF 2024 address these?

Indian specialty coffee has successfully established a niche in international markets, often fetching premium prices. This achievement is the result of hard work by SCAI members who have traveled extensively to build Indian coffee’s reputation globally. However, rising production costs and climate challenges require growers to secure even better prices to stay sustainable. IICF 2024 provides a venue for exporters to connect with potential buyers, strengthening India’s market presence and enhancing demand.

As a pioneer in coffee research and development, what new products or processing methods can attendees expect to learn about at IICF 2024, and how will these contribute to the growth of India’s coffee industry?

Indian coffee processing has made significant strides, embracing techniques such as barrel-aging, using in-house yeasts to bring out unique flavours, and incorporating local ingredients like bananas and oranges in fermentation. At our own estate, we’re among the first to apply these methods to Robusta coffee, shifting perceptions about its flavour. India now offers a range of coffee products, including pod machines, frozen espresso capsules, and ready-to-drink varieties. IICF serves as a hub where coffee enthusiasts can explore these innovations and where estates can forge partnerships with manufacturers, broadening the reach of Indian coffee.

Inspired by the wine and alcohol industries, SCAI has introduced national competitions to elevate Indian coffee, such as:

National Barista Championship

National Latte Art Championship

National Brewers Cup Championship

Coffee In Good Spirits Championship

World Filter Coffee Championship

These competitions attract young talent, including home brewers, providing the next generation with opportunities to showcase their skills and raise awareness of Indian coffee. SCAI is committed to creating learning opportunities across the industry, promoting a deep understanding of specialty coffee production and marketing.

source: http://www.deccanchronicle.com / Deccan Chronicle / Home> Lifestyle> Food and Recipes / by Reshmi AR / November 04th, 2024

Coffee prices to continue rising over the next two years: Experts

Business & Economy, Coffee News, Coffee, Kodagu (Coorg), World Opinion

“Local markets are thriving with the growing demand and most of the farmers would be in a good position where they sell out every year and earn higher profits. They don’t have to sit on stock, they don’t have to wait for a trader to pick up any,” said Viggnesh V, a coffee industry consultant.

A worker selects arabica coffee beans at Conquista farm in Alfenas in the southern Brazilian city of Minas Gerais. Credit: Reuters photo

Bengaluru:

Extreme climate events leading to untimely rains, fires and droughts across South Asia and Latin America have fueled worries for the already surging coffee prices. This alongside Indian consumers’ rising preference towards coffee as a beverage has proven beneficial for the producers. 

“Local markets are thriving with the growing demand and most of the farmers would be in a good position where they sell out every year and earn higher profits. They don’t have to sit on stock, they don’t have to wait for a trader to pick up any,” said Viggnesh V, a coffee industry consultant. 

Prices will continue to rise in the foreseeable future, stakeholders and industry experts told DH. 

“It is most likely to plateau at max after two years because at the point when it crosses a particular set, it will become completely unaffordable for anyone in the value chain,” Viggnesh said. 

Coffee prices, mainly Arabica beans, have touched their highest prices in 13 years due to persistent supply disruptions. Prices are up roughly 40 per cent in 2024 as shortages of the cheaper robusta beans have evoked demand for the arabica variety favoured by specialty chains.

Global scenario

The rally in coffee prices has been gathering pace due to erratic climate in top producer Brazil. The sporadic rains and warmer temperatures have hurt the South American nation’s production.

Prices for the cheaper robusta variety, which is also produced by Brazil have also jumped. This, in turn, has left companies and consumers paying for pricier coffee, and retailers have been scrambling to secure beans.

Vietnam, the second largest producer of coffee is also facing excess rain coupled with farmers shifting to the production of Durian, a fruit widely popular in south Asia which is turning out to be more profitable than coffee. 

Indian market expected to grow

The two main varieties of coffee manufactured in India are Arabica and Robusta. Arabica has more demand than robusta coffee due to its mild aromatic flavour. According to the Food and Agriculture Organization of India, about 70 per cent of the total coffee produced in India is exported. India ranks fifth in total coffee exports in the world.

Karnataka produces around 71 per cent of total coffee in India, a majority of which is Robusta. The rest of the production comes from Kerala, Tamil Nadu and the northeastern region. India produced 3,74,200 metric tonnes (MTs) in 2023-24, out of which Karnataka contributed 2,66,885 MT. 

India’s coffee market was valued at $478 million in 2022 and is expected to reach $1.2 billion by 2032 at a compound annual growth rate (CAGR) of 9.87 per cent during the forecast period 2024-2033, according to data by Custom Market Insights.

However, several challenges cloud the optimistic future of coffee producers, shortage of labour being one of them. “Almost 65 per cent of our total cost on an estate is labour cost, which has increased steadily over the past few years. 70 per cent of Brazilian coffee crop is done mechanically because their areas are flat, whereas ours are on slopes with coffee trees which makes us highly dependent on labour,” said Jacob Mammen, managing director of Badra Estates located in Chikkamagaluru.

Climate change has been another headwind for coffee producers and experts suggest that it is here to stay. Sudden rain spells have in fact damaged the coffee crops or contributed to low quality.

Some industry insiders say the impact is minimal for now. Suhas Dwarkanath of Benki Coffee said, “To be honest, there have been difficulties in terms of water, temperatures, but it has not affected production majorly because it is not something new.”

However, data by the Coffee Board of India shows a marginal decline in coffee production in India. India produced 3,74,200 MTs in 2023-24 against 3,52,000 MT in 2022-23.

“Now that the middle class is growing and disposable income is increasing, India will become one of the biggest consumers of coffee in the next 3-5 years and the transition can already be seen,” added Benki’s Dwarkanath. 

source: http://www.deccanherald.com / Deccan Herald / Home> Business / by Sonal Choudhary / October 21st, 2024

Indian coffee exports top ₹10,000 crore in FY24 on soaring robusta prices

Agriculture, Business & Economy, Coffee Board, India (wef. Nov 17, 2021), Coffee News, Coffee, Kodagu (Coorg)

Supply issues drive prices higher, shipment volumes drop marginally.

Thanks to the surging trend in global Robusta prices, India’s coffee exports for the financial year ending March 2024 touched a new high in value terms.

Despite a marginal decline in the volumes, shipments were at a new record. In fact, financial year 2023-24 was the third consecutive year during which Indian coffee shipments registered a new record.

In dollar terms, Indian coffee shipments registered an increase of 12.5 per cent to $1.26 billion over $1.12 billion in the 2022-23 fiscal. Similarly in the rupee terms, exports were up 16 per cent at ₹10,491 crore over  ₹9,033 crore.

In quantity terms, the exports saw a marginal decline of 2.5 per cent at 3.88 lakh tonnes over 3.98 lakh tonnes in 2022-23.

Supply issues

The global robusta prices are at a three-decade high on supply issues in the top producing countries such as Vietnam and Brazil. This has worked to the advantage of the Indian coffee sector, where robusta is the most widely-produced variety. As a result of high robusta prices, the per unit realisation for Indian exporters went up by about a fifth to ₹2.7 lakh per tonne during 2023-24 compared with ₹2.26 lakh in the previous financial year.

“A combination of factors such as the good market prices for Indian coffee, supply side disruptions in Brazil and Vietnam have helped push up the exports” said K G Jagadeesha, Secretary and CEO, Coffee Board. “Our export quantity in the last three years has increased principally from instant coffee,” he said.

India exports over about two-thirds of the around 3.5 lakh tonnes of coffee produced in the country. It also imports cheaper robusta coffee to re-export them after value addition.

Ramesh Rajah, President, Coffee Exporters Association, said, most of the increase in export value during financial year 2023-24 has come from the robustas. The demand is good and the shipments during the last two quarters of the financial year have been better than the earlier quarters.

Farmgate prices

Farmgate prices of robustas in India have overtaken the arabicas in the recent weeks, tracking the global uptrend. Robusta parchment prices are ruling at  ₹14,000-14,500 per 50 kg bag, while the robusta cherry, the widely-produced coffee variety in the country, is ruling at ₹8,500-8,950. Arabica cherry coffee is hovering around  ₹8,000-8,300 per bag, while Arabica parchment is ruling at around  ₹13,900-14,300.

In fact, Indian robusta parchment AB is commanding a premium of $700-750 a tonne over the London terminal prices, while the premiums for robusta cherry is hovering around $350-400 per tonne.

Italy, Germany, Russia and UAE are among the major destinations for the Indian coffees. For the crop year 2023-24 starting October, the Coffee Board, in its post-blossom estimates, has projected a crop size of 3.74 lakh tonnes over the previous year’s final estimates of 3.52 lakh tonnes.

source: http://www.thehindubusinessline.com / Business Line, The Hindu / Home> Economy> Agri Business / by Vishwanath Kulkarni / April 02nd, 2024

Anitha Nanda: The call of coffee

Agriculture, Business & Economy, Coffee News, Coffee, Kodagu (Coorg), Leaders, Pepper, Records, All, Women/Girls (wef. Sept 03rd, 2022), , , , , , , , , ,

Anitha Nanda Appanervanda, a 61-year-old coffee farmer from Coorg, Karnataka, stands as a symbol of determination, sustainability, and empowerment. Over the course of her 22-year journey, Anitha has not only established a successful coffee farm but has also transformed the lives of hundreds of women in her community, fostering a culture of eco-friendly farming practices.

A passion for farming rooted in childhood

Born and raised in Bengaluru, Anitha’s passion for farming took root in her childhood. Every school vacation, she would visit her grandfather’s coffee estate in Coorg, a place that quickly became her second home. The vast expanse of coffee plants, the rich biodiversity, and the sense of peace found in the hills left an indelible mark on her young mind. “From those early days, I knew I wanted to return to the hills and be part of coffee farming,” she fondly recalls. This deep connection to the land paved the way for her lifelong dedication to sustainable agriculture.

Her dream started to take shape after she married Nanda Belliappa, a fellow coffee farmer from Coorg. Together, they took over the family-owned Surya Kiran Estate, where Anitha embarked on her mission to blend her passion for farming with eco-friendly practices.

Despite her enthusiasm, the road to success was not easy. In the early years, Anitha and her husband faced numerous challenges. Coffee farming requires patience, and the couple struggled to produce good harvests from their robusta coffee plants. “It took almost 10 years before we saw good yields,” she shares, highlighting the perseverance and dedication it took to build the farm.

Their breakthrough came when they adopted intercropping techniques, blending coffee cultivation with black pepper. This method not only boosted productivity but also contributed to a more sustainable farming system. Today, they cultivate 110 acres of robusta and 40 acres of arabica coffee, a testament to their hard work and commitment to innovation in farming.

Anitha’s approach to farming is deeply rooted in her desire to protect the environment. Situated in the biodiversity-rich region of Coorg, her coffee estate is more than just a farm – it is a sanctuary for wildlife. Her coffee plants grow under the protective canopy of rainforest trees, a practice known as shade-grown coffee farming. This method helps maintain the natural balance of the ecosystem, providing shelter for birds, insects, and other wildlife.

“We must protect this land from climate change and global warming,” she asserts, emphasising the role that sustainable practices play in preserving the environment for future generations. Anitha’s farm has been awarded Rainforest Alliance Certification, recognising her dedication to eco-friendly farming.

While she remains deeply connected to traditional farming methods, Anitha is not afraid to embrace modern technology when it benefits the farm. She uses machines for irrigation and weeding, which helps reduce labour and improve efficiency. However, the core of her farming philosophy remains grounded in traditional practices that have been passed down through generations.

Anitha’s success is not just about coffee. She has diversified her farm by growing black pepper and areca nuts, a strategy that has made her farm more resilient and sustainable. This diversification has allowed her to reduce dependency on a single crop and has opened up new streams of income for her family.

Empowering women and building a community

Anitha’s contributions go far beyond her own farm. As an active member of Biota Coffee FPC and the secretary of the Codagu Women’s Coffee Awareness Body (CWCAB), she has empowered around 400 women in her community. This group, which was founded in 2002 during a time when coffee prices were low, has provided women with the support they need to embrace eco-friendly farming practices and achieve fair prices for their crops.

For Anitha, farming is not just a livelihood – it’s a community effort. Through CWCAB, she has helped women coffee farmers promote sustainable farming and spread awareness about the benefits of coffee. Each year, on International Coffee Day, they celebrate by giving away free coffee to locals and tourists, a gesture that symbolises their pride in the hard work that goes into every cup.

Anitha’s dedication to sustainable farming has not gone unnoticed. In 2020, she received a Certificate of Appreciation from the Indian Institute of Spices Research (ICAR-IISR) for her pioneering work in intercropping black pepper with coffee. “It was a proud moment,” she recalls, noting that it validated the years of effort she had poured into her farm.

Despite her success, Anitha continues to innovate and learn. She has recently taken up beekeeping, recognising the crucial role bees play in pollination and the overall health of her farm. This new venture is another example of her commitment to maintaining a healthy, balanced ecosystem.

Coffee Farming: A source of Income and Sustainability

Sustainable farming has proven to be both environmentally and financially rewarding for Anitha. She cultivates robusta coffee, which has been particularly profitable in recent years. Producing around 19-20 bags per acre, she earns Rs. 10,000 per bag, while her arabica parchment fetches a higher price at Rs. 16,000 per bag. This strong financial return is a direct result of her commitment to eco-friendly practices.

While she does use some fertilisers, Anitha avoids harmful chemicals, focusing instead on maintaining native trees and enhancing soil health. Her approach blends the best of traditional and modern farming methods, ensuring that her land remains fertile and productive for generations to come.

A legacy of passion and purpose

Anitha Nanda’s journey from city life to becoming a successful coffee farmer in Coorg is a testament to her passion for the land and her determination to create a better future for her community. Through her sustainable farming practices, she has not only preserved Coorg’s rich biodiversity but has also empowered hundreds of women to take control of their livelihoods.

For Anitha, coffee is not just a crop – it’s a legacy, a connection to her roots, and a vision for a sustainable future. Her story is a powerful reminder that with hard work, care for the environment, and a strong community, anything is possible.

source: http://www.theorganicmagazine.com / The Organic Magazine / Home / by Tanishq Verma

Coffee Dasara in Madikeri: Growers made aware of changes in cultivation, facilities, finance

Business & Economy, Coffee News, Coffee, Kodagu (Coorg), Famous Personalities of Kodagu / Coorg, Records, All, , , , , , , , , , , , , , , , , , , , , , , , ,

Madikeri:

The first-ever ‘Coffee Dasara’ launched at Gandhi Maidan as part of the recently held Madikeri Dasara was a ground-breaking initiative to elevate the coffee industry and engage the farming community. This event raised awareness about the transformative changes in coffee cultivation and the various facilities available to growers.

Conceptualised by Dr. Manthar Gowda, MLA from Madikeri Constituency, the two-day event on Oct. 7 and 8 featured a diverse array of coffee enterprises and 34 departmental stalls, all dedicated to equipping growers in the district with essential information and resources.

Numerous organisations also participated, setting up stalls to offer supplementary materials and insights related to various agricultural products, including coffee, thereby fostering a spirit of collaboration and innovation in the agricultural sector.

Inaugurating the Coffee Dasara, Agriculture Minister Cheluvarayaswamy affirmed the Government’s commitment to standing by farmers to ensure the comprehensive development of all agricultural activities, particularly coffee cultivation, which serves as the backbone of Kodagu’s economy.

He noted that coffee cultivation does not fall under the purview of the Agriculture Department or the State Government. In various regions of the State, paddy cultivation is widespread, supported by reservoirs. However, water availability often decreases as crops mature, leading to difficulties for farmers, he said.

“To tackle this issue, the State Government has decided to create farm ponds (krishi honda) in command areas, which will aid farmers during water shortage. The Government plans to grant permission for the construction of 250 farm ponds in Kodagu district,” he assured.

Escaping modernisation

As the chief guest, Minister for Health and Family Welfare, Dinesh Gundu Rao, stressed that no region can escape the wave of modernisation. He underscored the need for balanced development while maintaining cultural roots.

Emphasising the promotion of coffee cultivation and industry, he advocated for the establishment of local coffee brands and raising awareness about domestic coffee consumption.

Virajpet MLA Ajjikuttira S. Ponnanna praised the focus on coffee cultivation during the Madikeri Dasara celebrations, expressing hope that importance of coffee would continue to be emphasised in future Dasara festivals, spreading its significance throughout State.

MLA Dr. Manthar Gowda highlighted the numerous challenges faced by coffee growers and called for support, urging Ministers not to permit the conversion of paddy fields into non-agricultural land to preserve Kodagu’s agricultural heritage.

South Indian filter coffee

Coffee Board Chairman Dinesh Devabrinda announced a plan ‘from farm to market,’ aimed at doubling coffee production over the next decade while maintaining quality.

He noted that the Government of India recognises the significance of coffee and has allocated Rs. 307 crore to the Coffee Board for the development of the coffee industry. Of this, Rs. 19 crore will be provided to coffee growers in Kodagu through various assistance schemes.

Currently, the average coffee consumption per Indian is 30 cups. If this figure can be increased to at least 60 cups, internal coffee consumption could rise from 2,50,000 tonnes to 3,50,000 tonnes, significantly benefiting farmers.

He emphasised that South Indian filter coffee is among the best globally, and the Coffee Board is actively working on initiatives to promote this filter coffee on a worldwide scale.

Kodagu Deputy Commissioner Venkata Raja, Assistant Commissioner Vinayak Narwade, former MLC Veena Achaiah, Secretary of Karnataka Planters’ Association K. Rajiv Ganapathy, President of the Coorg Planters’ Association Nanda Belliappa, General Secretary of the Women’s Coffee Awareness Society Anita Nanda, Coffee Board Member Taluru Kishore Kumar, Coffee Board member, Kodagu Congress President Dharmaraj Uthappa, former President Vinod Shivappa, General Secretary of the Madikeri Dasara Committee B.Y. Rajesh Yellappa and others were present.

source: http://www.starofmysore.com / Star of Mysore / Home> News / October 16th, 2024

SCAI collaborates with Coffee Board of India to host IICF

Business & Economy, Coffee Board, India (wef. Nov 17, 2021), Coffee News, Coffee, Kodagu (Coorg), , , , , , , , , , ,

Aimed at coffee enthusiasts, industry professionals, and the general public, IICF will feature speciality coffee stalls, equipment showcases, workshops, competitions, and entertainment.

The Specialty Coffee Association of India (SCAI), in collaboration with the Coffee Board of India, is set to launch the India International Coffee Festival (IICF) in October 2024. Built on the success of the 2023 World Coffee Conference in Bengaluru, which attracted over 2,400 delegates and more than 20,000 visitors, IICF aims to offer an even larger celebration of coffee culture.

The festival will span three major cities, Delhi, Mumbai, and Bengaluru, with preliminary events scheduled for Delhi (October 4-6), Mumbai (October 11-13), and Bengaluru (October 28-30). The grand finale will take place in Bengaluru from December 13-15, where India’s national coffee champion will be chosen to represent the country on a global stage.

Aimed at coffee enthusiasts, industry professionals, and the general public, IICF will feature speciality coffee stalls, equipment showcases, workshops, competitions, and entertainment. The event will also include prestigious contests such as the National Barista Championship, the Brewers Cup Championship, and Coffee in Good Spirits, combining coffee and mixology.

SCAI President DM Purnesh expressed excitement, stating, “It gives us immense joy and satisfaction to bring the largest coffee festival to India. The country with an ever growing coffee drinking audience is a very important market for us and India does play a major role in shaping the future of coffee culture. We hope to see connoisseurs and stakeholders coming and spending three fruitful days in these three leading cities of India. Let the festival be a meeting ground of ideas and exchange of creative skills.”

source: http://www.bwhotelier.com / BW Hotelier / Home> F & B / by BW Online Bureau / October 07th, 2024

NESCAFÉ Sunrise Honors Coffee Farmers in New Campaign

Business & Economy, Coffee News, Coffee, Kodagu (Coorg), , , , ,

“Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.”

NESCAFÉ Sunrise together with Dentsu Creative Webchutney has launched a campaign to celebrate coffee farmers and honor their dedication and tireless efforts in growing coffee.

The campaign, which features a film directed by George K Antoney and produced by Kadhai Films, pays tribute to the love and commitment with which these farmers work in their fields while also highlighting the association with Nestlé agronomists.

Nestlé India works closely with around 5,000 coffee farmers in Karnataka, Tamil Nadu, and Kerala through the NESCAFÉ Plan.

The NESCAFÉ Plan, introduced in India in 2012 aims at developing good agricultural practices, sustainable management of landscapes, and enhancing biodiversity in coffee farms. It blends the valuable traditional knowledge of coffee cultivation with modern scientific practices to aid the sustainable growth of coffee in the region.

“Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication contribute to the exceptional taste of our coffee,” said Sunayan Mitra, Director, Coffee and Beverages business, Nestlé India.

“On International Coffee Day, we paid tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney. The coffee farmers are the backbone of our NESCAFÉ Plan. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers.”

“This campaign is centered on the hard work of coffee farmers and the collaborative work between Nestlé India and the coffee farmers,” added Vidya Sankar, Senior Vice President, Dentsu Creative Webchutney.

“It also shines the spotlight on the contributions made by coffee farmers to our society and how they impact the consumer’s experience while they enjoy a delicious cup of Nescafé Sunrise. Set amidst verdant green coffee plantations in Coorg, the film is an ode to every coffee farmer, the backbone of the coffee industry.

Spotlight: Dentsu Creative India

source: http://www.brandinginasia.com / Branding in Asia / Home / by Editorial Staff / October 04th, 2024

India International Coffee Festival with Coffee Board across October takes on Delhi, Mumbai & Bengaluru

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India International Coffee Festival (IICF), a multi-city largest coffee festival, supported by the Coffee Board of India. Building on the momentum of the 2023 World Coffee Conference (WCC) in Bengaluru, which drew over 2,400 delegates, 117 speakers, 208 exhibitors, and more than 20,000 visitors from 80 countries, IICF brings a mega-event to India, promising an even grander experience.

The event will be held across the three cities – Delhi, Mumbai and Bengaluru in October 2024. With preliminary events in Delhi (October 4 to 6 at Pacific Mall, Tagore Garden), Mumbai (October 11 to 13 at Phoenix Marketcity, Kurla), and Bengaluru (October 28 to 30 at Bengaluru International Centre, Domlur), the festival will culminate in Bengaluru (December 13 to 15), where the national coffee champion will be chosen to represent India on a global level.

Through tastings sessions, interactive workshops and a series of interesting sessions on the itinerary, the festival will enhance awareness and appreciation for specialty coffee among consumers, making it an essential highlight in the global coffee calendar.

The India International Coffee Festival aims to foster a deeper understanding of coffee culture and its significance within the global landscape, making the three-days in each city an event filled with fun, learning and entertainment.

The festival is designed to cater to a broad audience, from industry professionals that include growers, roasters, exporters, traders, cafe chain owners, and retailers to coffee connoisseurs and the general public, offering an immersive experience that showcases the diversity and richness of coffee culture in India. Attendees can look forward to stalls offering a wide range of specialty coffee, equipment, and accessories, alongside workshops, competitions and entertaining activities that promise an engaging and unforgettable celebration of coffee. These multi-city mega events will put India on the spotlight and as a coffee hub which has a major role to play in the global coffee eco-space.

D M Purnesh, president, Speciality Coffee Association of India (SCAI), said, “The country with an ever-growing coffee drinking audience is a very important market for us and India does play a major role in shaping the future of coffee culture. We hope to see connoisseurs and stakeholders coming and spending three fruitful days in these three leading cities of India. Let the festival be a meeting ground of ideas and exchange of creative skills.”

The event across three locations is set to brew a series of exciting events with three competitions that showcase the ultimate fusion of artistry, skill, and passion in the coffee industry. While the National Barista Championship which is celebrating the Art of Coffee is a premier event aimed at highlighting the skills, creativity, and passion of baristas across the country, the Brewers Cup Championship, a Celebration of Coffee Brewing Excellence is a distinguished event spotlights the artistry and precision of coffee brewing.

Designed for coffee professionals and enthusiasts alike, this championship celebrates the diverse methods of brewing coffee. Meanwhile another prestigious competition – Coffee in Good Spirits – Where Coffee Meets Mixology is an exciting platform that helps in showcasing the artistry of baristas and bartenders alike. This unique competition will celebrate the creative possibilities of combining high-quality coffee with premium spirits.

Sreeram G, co-founder, Maverick & Farmer, said, “The coffee culture across the globe has seen an unprecedented growth in recent times. Festivals like this are great platforms to get the coffee community together and aim towards a joint endeavour of exploration and innovation.”

Hamsini Appadurai, owner, Sangameshwar Coffee Estates, said, “The coffee industry is going through a revolutionary phase with new trends and amazing innovations. The festival is the perfect platform to get industry leaders and stakeholders together and give them an opportunity for knowledge sharing.”

Tapaswini Purnesh, owner, Harley Estate, said, “Being in three different cities also helps in spreading awareness on the latest coffee trends.”

source: http://www.fnbnews.com / FnBnews.com / Home> Top News / October 05th, 2024

International Coffee Day 2024: Three off-beat spots in India you need to visit to experience coffee at its best!

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From Odisha to Karnataka, these coffee producing regions in the country are a must visit!

In Frame: Coffee Beans

As we celebrate International Coffee Day today, it goes without saying how coffee has become an important aspect of our lives. Currently, in India, we are witnessing a rising trend of more people experimenting with coffee. This does not come as a surprise as we have ample plantations across the country that specialise in coffee. Therefore, we bring you three such spots in the country where you can experience this concoction at its best!

Madhu Agro Plantation

Madhu Agro Plantation is a relatively new plantation located in the tribal region of Koraput district, Odisha and the mountainous landscape of the Eastern Ghats. The Madhu Agro Plantation grows both commodity and specialty coffee, however at the moment, they prioritise the sustainability of the environment while concentrating on their specialty coffees. On the farm, vermicomposting is an essential component of the farming cycle, and all of the coffee is produced under shade. By doing this, they keep the soil moist and help preserve its integrity without using additional water or chemical fertilizers. In addition, the farm features two artificial ponds designed to hold rainfall during the summer.

Elkhill Estates

This group of eight coffee estates is situated in the Kodagu (Coorg) district in Karnataka. Historically, Coorg is considered one of India’s best coffee-growing regions, with the British introducing the crop in 1854. Situated in the core Robusta growing zone in the Coorg district, the eight estates at Elkhill, spread across 1,008 hectares, produce 750 tonnes of high-quality coffees, including specialty coffees, exporting over 50% of their production to the UK, Germany, Switzerland and Italy. 

Shevaroy Hills

Located in Yercaud, Tamil Nadu, with an impressive elevation of 1500 metres above sea level and the temperature usually ranging between 15 to 25 degrees celsius, it has the apt climate required to produce high-quality Arabica beans. The locals here are very experienced in cultivating the best coffee that is sure to impress national and international buyers who are interested in securing high-quality beans. 

Email: alwin@newindianexpress.com / X: @al_ben_so

source: http://www.indulgexpress.com / Indulge Express., The New Indian Express / Home> Travel / by Alwin Benjamin Soji / October 01st, 2024