Category Archives: Coffee, Kodagu (Coorg)

Fair trade diaries: Arshiya Bose of Black Baza Coffee walks us through the basics of her coffee farming movement

Have you explored Black Baza Coffee's lineup, yet?
Have you explored Black Baza Coffee’s lineup, yet?

Very few coffee lovers actually research how ethical their go-to fair trade coffee brand really is, but Black Baza Coffee ‘s biodiversity-friendly, fair-trade coffee production is going the whole mile when it comes to ethically responsible community-building. The Bengaluru-based label is committed to the idea of ‘creating a local, participatory and meaningful movement for coffee.’ During her PhD in coffee and sustainability, Arshiya Bose, the founder of the label explored some functional biodiversity-friendly coffee farming practises which helped her get a better perspective on responsible production.

The rich and balanced Wanderoo
The rich and balanced Wanderoo

“Through my research I met several smallholder coffee producers, and the brand is committed to the idea of helping them grow. Black Baza Coffee is not just about eco-friendly practises but we focus on biodiversity conservation. We take a look at how various wildlife and plants make use of the coffee farms and how they can be conserved on these farms, which also includes changing the way we farm. So we go beyond organic, from looking and understanding habitats to sticking to our all-natural agenda,” Arshiya tells us. Not to mention Black Baza’s line-up is amazingly diverse, featuring coffees with layered flavour profiles, be it fermented Robusta with spicy flavour notes or washed Arabica with a balanced acidity.

"Our Ficus coffee is named after this tree, our focus for conservation efforts in our farms," the label writes on its Instagram page
“Our Ficus coffee is named after this tree, our focus for conservation efforts in our farms,” the label writes on its Instagram page

In fact, you can even follow Black Baza’s Instagram page for their excellent fieldwork stories. We caught up with Arshiya to explore her vision further.

Black Baza Coffee has a focus on nurturing smallholders producers…

Yes, we do not work with coffee estates so we typically look at those coffee growing communities which are marginalised and vulnerable, particularly at a time like this and we work closely with them. We work with those who need our input and support the most and we are actually one of the few certified fair trade coffee brands in the country. We work with around 650 producers, we help set up coffee collectives and cooperatives. We source our coffee from The Biligirirangana Hills in Karnataka, Nilgiris, Coorg etc.

Tell us about your clientele. Do most of them share the label’s philosophy?

Yes, we have a really loyal base of customers who actively want to support communities which have suffered from the shutdown and the pandemic in general. We already had a steady base, but it has definitely grown since the pandemic started.

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How has the label’s objective evolved in the four years since you started?

We are not a typical coffee brand, we function like a social enterprise, and we have definitely grown. We started out with four producers and we now work with 650, we have been able to reach so many communities who needed our support. We have also been able to source so many distinct varieties of coffees with varied flavour profiles, that’s been really interesting.

Tell us about how you’ve named each variant, like the ‘Otter,’ or the ‘Ficus’?

These coffees have been named depending on where they are grown, and represent the idea of conserving particular species of fauna which inhabit the region. The Luna coffee, for instance, is named after this interesting species of moth found in Indo-western ghats, we actively make observations of the luna moth on coffee farms, which tells us about their habitat or the vegetation around them. The names are also symbols of what we’re trying to achieve, it speaks to people about the kind of biodiversity which exists in our forests and why conserving them is so crucial.

source: http://www.indulgexpress.com / The New Indian Express – Indulge Express / by U. Roy / August 14th, 2020

India to see good coffee output this year: planters

Rainfall to be the deciding factor

If rains do not play spoilsport, India’s coffee production this year will be in the range of 3,20,000 tonnes to 340,000 tonnes, according to planters.

This is far better than the last two flood-hit years, when production was way below 3,00,000 tonnes.

As of now, coffee plantations have received only 30% of the rain, including the blossom showers in March and the showers in the following months. Rainfall during August and September will be the deciding factor as excessive rains can lead to floods, landslides, wet-footing (coffee plants standing in water and decaying) and berry-shedding.

“This year’s crop is expected to be much better than last two years,” said Bose Mandanna, a major planter in Kodagu and a former Coffee Board member.

“We have received some rain at the time of spike formation and flowering. Another 50-60% of well-distributed rains are needed for best berry development, spring cultivation and recharging of water tables. If all goes well we will have a bigger crop this year.’’

Ramesh Rajah, President, Coffee Exporters Association said, “The next two to three months will decide the future. We can’t afford to face another year of huge losses.’’

Due to excessive rains, flooding and water logging, the country’s coffee production was below the annual average of 300,000 tonnes in 2018 and 2019. In the current crop year, the planters expect a 40% increase in coffee production, with Robusta at 2,40,000 tonnes and Arabica at around 100,000 tonnes. The Coffee Board’s crop estimate will come out in September/post-monsoon.

Meanwhile, the labour shortage has become even more acute as a large population of workers returned home in the wake of the pandemic.

“We need to have more workers returning by harvest time in December. Labour situation has always been bad and Covid-19 has made it worse. Due to shortage of labour a lot of our operations are on hold,’’ said KPA chairman Shirish Vijayendra.

Harvesting of Arabica will commence in December, while Robusta harvest will be spread across January and February.

source: http://www.thehindu.com / The Hindu / Home> Business / by Mini Tejaswi / August 01st, 2020

Appointed As New Secretary Of Coffee Board

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Bengaluru:

A.S. Naveen Kushalappa, an IRS (Indian Revenue Services) Grade Officer, who is presently working as the Joint Development Commissioner (JDC) for Cochin Special Economic Zone (SEZ), Bengaluru, under the Department of Commerce, is given an additional charge of the post of Secretary, Coffee Board, Bengaluru.

As per the orders issued by the Government, he will be holding additional charge of Secretary, Coffee Board, for a period of six months with effect from 1.7.2020 to 31.12.2020 or till joining of a regular incumbent to the post or until further orders, whichever is the earliest.

Naveen Kushalappa got through IRS in 2007 and joined the Ministry of Commerce & Industries, Government of India. He has been serving as JDC since 2018.

source: http://www.starofmysore.com / Star of Mysore / Home> News / July 05th, 2020

Tennis player Rohan Bopanna to head development committee of KSLTA

Though the body announced a long term goal of ‘Vision 2030’, officials will focus on development of the sport and players during their tenure of four years.

Indian tennis star Rohan Bopanna (Photo | PTI)
Indian tennis star Rohan Bopanna (Photo | PTI)

Bengaluru :

The executive committee of Karnataka State Lawn Tennis Association (KSLTA) formed in mid-February, finally met for the first time on Thursday with Tennis star Rohan Bopanna assuming his role as vice-president and head of development committee.

“Rohan brings in a lot of expertise and value, which is good for KSLTA. He also wants to catch the players young and work on them. The development committee will look into how players can emerge from the state. They will see what needs to be done. It could be camps, competition etc. The committee will create a blueprint,” said Sunil Yajaman, KSLTA joint-secretary.

Though the body announced a long term goal of ‘Vision 2030’, officials will focus on development of the sport and players during their tenure of four years and will reach out at the school level to try and encourage more children to play the sport and provide them enough space to do so.

The KSLTA also wants to have set up state and regional camps and are open to rendering financial support to promising players. In terms of infrastructure, they want to create a tennis complex in Bengaluru as well.

“We are going to talk to the education and sports departments and try to ensure that there are tennis courts in rural places, allowing tennis to grow in these areas. We want more public courts. Once kids start playing, we are going to have our eyes everywhere and hunt for talent. We are looking to establish this from the grassroots so that we have a solid set-up,” added Yajaman.

Besides, the state body also aims to have a high performance centre, where select players will be provided training. Their education will also be looked after. These players will also be sent for tournaments with coaches.

source: http://www.newindianexpress.com / The New Indian Express / Home> Sport> Tennis / by Express News Service / June 20th, 2020

Chennai-based coffee startup Farmgate is bringing Arabica beans from Coorg to store shelves

FarmgateKF18may2020

Now, filter coffee for conference calls: Chennai-based coffee startup Farmgate is bringing Arabica beans from Coorg to store shelves, and filter coffee machines to workplaces.

“We have been producing coffee for over 100 years,” says 30-year-old Lakshmanan Sevugan, about his family’s coffee estates in Coorg.

So far, however, the family has only been supplying quality Arabica and Robusta beans to coffee makers and agents. Now, the millennial entrepreneur is changing things. “Usually, these sales that happen through a farm gate, where agents come and buy, are called farm gate sales,” he says, explaining the logic behind the name of his new coffee brand.

Farmgate Coffee, ironically, aims to do the exact opposite of traditional farmgate sales. “We want to give our customers the direct farm to cup experience,” says Lakshmanan. This is what the startup has been trying to do ever since its launch in August.

Arabica beans are brought from the estates in Coorg to Chennai, roasted, ground and blended in Mylapore, and packaged in specific blends with chicory, at Farmgate’s corporate office in Nungambakam. They are then sent to clients like restaurants and coffee shops, each of which orders a unique blend for customers.

“We are focusing on Arabica for now. I have grown up drinking this coffee. I like it to be 100% coffee, but the studies we did show that people prefer different blends,” shrugs Lakshmanan. In fact, 60% of the people they studied with preferred coffee mixed with chicory “because they do not like the pure bitterness of it,” says Lakshmanan.

The coffee is not only for businesses, however. A specific 80% medium-roast coffee to 20% chicory blend, called Namma Chennai, is packaged for retail, and has shown up at a few store shelves around the city. Two more will be up by the end of this year.

“We don’t have distributors as such; we operate the entire supply chain ourselves, since we are still a small startup,” says Lakshmanan. His ambitions don’t end there, probably because his love for coffee itself doesn’t end at the pick stage or with any particular roast, but in a dabara of steaming filter coffee. “I love filter coffee; I would take a break and walk out to drink some, back when I had an office job.”

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Lakshmanan is convinced that most office-goers — not only in Chennai and Bengaluru but also Mumbai, Delhi and other parts of the country — would jump at the chance to have filter coffee at work. “But all they get are cappuccino machines, or the option of getting filter coffee delivered from somewhere. It doesn’t taste the same,” he says.

So next up Farmgate’s sleeve is a filter coffee solution, including a blend and a filter coffee machine. “It is a pure play filter coffee vending machine, a separate vessel where decoction is collected, and kept heated at 70 degrees Celsius over a hot plate,” he explains. The machine — currently used by the Farmgate team in their office — then lets the drinker choose a ‘filter coffee’ option.

The device is not developed by Farmgate, but by a private firm that they have tied up with. “We are still a small startup, we don’t have the budget to make our own machines. Just like we don’t have the budget to set up our own roastery, yet.”

Farmgates coffees are roasted and ground, according to its clients’ requirements, at Sundaram Coffee in Mylapore, which has been in the business for over 70 years. Coffee beans are sent to Sundaram every other day, and roasted, cooled, then ground in small batches of five kilos each. “The lesser the amount, the more attention we can give while roasting, and the better taste we get,” says Magan Pradeep, branch manager of Sundaram Coffees in Mylapore.

Back in the coffee estates, picking season has begun. “Arabica till January and Robusta till March. So I will be visiting Coorg more frequently over the next few months. I’m going there next week, in fact,” smiles Lakshmanan.

source: http://www.thehindu.com / The Hindu / Home> Life & Style> Food / by Megha Majumdar / November 18th, 2019

COVID-19: Karnataka coffee growers demand special package

Members of Kodagu district Growers' Federation submit a memorandum to MLA Appachu Ranjan. DH Photo
Members of Kodagu district Growers’ Federation submit a memorandum to MLA Appachu Ranjan. DH Photo

Coffee growers in the district have demanded special package from state government, as planters are facing hardships in the wake of Covid-19 lockdown.

Members of the planters’ association have submitted a memorandum to the MLAs of the district in this regard and have urged chief minister to come to their rescue.

Kodagu district is affected by floods for past two years and the lockdown has worsened the situation, they said and pointed out that harvesting of coffee and pepper in most of the plantations had come to a standstill, resulting in the loss of crops.

It is feared that next year’s yield too will be lost as the growers are finding it difficult to maintain of their plantations.

The growers urged the government to provide special package for the coffee growers.

Vegetable and plantain cultivators too sought assistance from the government, stating that most of the cultivators in the district have been dependent on Kerala market. But, due to the lockdown, the fruits are getting rotten and has led to a huge loss.

The government should announce support price and should procure ‘Nendra’ banana and other fruits from the farmers, the growers said and also requested the government to waive the interest on the loans availed by them.

“A committee of elected representatives should be formed towards formulating plans to encourage farmers to take up cultivation in barren lands,” the memorandum stated.

source: http://www.deccanherald.com / Deccan Herald / Home> State> Mangaluru / by DHNS, Madikeri / May 08th, 2020

Brew-tiful Coorg

The Karnataka district is a rich blend of history and hospitality

Coorg coffee is grown at a high altitude and under a well-defined two-tier mixed shade canopy /  Picture: Karen Anand
Coorg coffee is grown at a high altitude and under a well-defined two-tier mixed shade canopy /
Picture: Karen Anand

I recently visited Coorg in southern India. And as my dear husband keeps saying, I immerse myself so wholeheartedly wherever I am that I invariably want to move there… or at the very least make plans to revisit very soon! Coorg is no exception.

About 250km from Bangalore, it’s an area with a sense of nobility and belonging, of dense forests, coffee plantations and some spectacular estates. The terrain is very, very different from the rest of south India. As you take the gentle climb from the plains to Coorg, or Kodagu as it is now known, you have beautiful mountainous rocks, areca palms that produce betel nut, palm trees and then paddy — it’s a really stunning scape that looks like a painting at every glance.

The capital of Madikeri or Mercara as it was called before, looks like a town like any other town in India, but as you dig a little deeper, visit the vast estates and eat with locals, you find a generosity of spirit, an unbelievably high education level (almost 100 per cent literacy) and a joy of preserving traditions… and that includes food.

Coffee and spices

Kodavas look physically very different to people from Karnataka and the neighbouring Tamil Nadu. They are traditionally warriors, hunters and now landowners. Their livelihood is mainly coffee and this area of just 5,000sq km is the largest coffee-producing area in India. History has it that there was a gentleman called Baba Budan who brought coffee beans to the Chandragiri Hills in Chikmagalur from Yemen in the 17th century. Then the British came in the 19th century and found that this was a crop that could be exploited since conditions for growing coffee were pretty perfect. That was the birth of widespread coffee plantations and coffee farming in this area.

Coorg coffee is grown at a high altitude and under a well-defined two-tier mixed shade canopy. Among the bigger evergreen trees are tall jackfruit, rosewood and wild fig trees which protect the coffee from seasonal variations in temperature and also enhance the soil by providing nutrients from deeper layers. The second layer is pepper, cardamom, cloves, orange and banana. It also protects the coffee from the harsh rays of the sun in summer. Conditions are similar in Colombia and Kenya, considered the best coffee-producing regions in the world.

Coorg is known for “spicy” food. There are lots of spices in their spice mixes — pepper, cardamom, cloves and the tiny bird’s eye chilli known as parangi. Spices are roasted and ground, which gives complexity and density of flavour to their dishes, both vegetarian and meat. Although Coorg is known for the famous pork dish, pandi curry, which is a specialty, there are a host of vegetable dishes that use local vegetables like bamboo shoot, wild mushrooms and a kind of red-leafed spinach, all quite delicious and different.

The method of most of their cooking is roasting and dry-grinding spice combinations, which are thrown into a pot of meat or vegetables with a little black vinegar from the kachampuli, a very sour mangosteen-like fruit which is dried till it’s black and from which an intensely sour vinegar is made. Rice is the staple grain and is eaten as is or made into dumplings with coconut and steamed (kadambuttu), rice rotis and rice cakes (paputtu).

Contrary to what I have up to now believed about food in five-star hotels, the cuisine at the rather magnificent and spanking new Coorg Wilderness Resort exceeded all my expectations. It was beautifully served and tasted like real home cooking. From painstakingly researched local recipes to produce wondrous Coorg lunches to the perfect Chicken 65 and velvety fish molee, chef Ranjan and his team nailed it every time. It poured while we were there but the resort itself is something quite fantastic in terms of space and facilities. So if you do want to experience the wilderness, want to have a memorable lunch set in the middle of a forest and come back from a plantation visit to the comfort of a heated bathroom floor and a glass of Paul John single malt, this is the destination for you.

Plantation life

A one-stop shop in Madikeri for all things Coorg is the utterly delightful AINMANE (www. ainmane.com). Thamoo Poovaiah and his partner Narendra Hebbar started the shop four years ago. They source local products like coffee and chocolate made from south Indian cacao beans. You’ll get a brilliant espresso here and have the opportunity to try many blends before you buy.

They produce and package pickles and squashes (passion fruit is a local delicacy), spices and the most extraordinary honey. The problem with Coorg coffee is that half the world’s great brands use Coorg beans in their roasts and blends. The Coorg plantation owners themselves seem content to sell their raw green Arabica and Robusta beans and leave it to others to create the magic, do the marketing and reap the benefits.

We went to Petu Kariappa’s enchanting 100-acre estate called Harangal in Madapur — by Coorg standards this is small. He is one of the few farmers who successfully grows the much-sought-after “diva” of coffee beans, Arabica. The beans are much more difficult to grow than the better yielding and bigger bushes of Robusta. Like many growers, he washes, removes the pulp and dries his beans and sells green coffee to bigger companies who then cure, roast and blend.

We also visited Sadat Sathak, the young man behind Old Kent Estates. One of India’s oldest coffee plantations, it was developed in the 1800s by lieutenant colonel W.R. Wright, an army officer in British India. After his death in 1898, the property remained with his family until 1964 when it was bought by its present owners. Sadat has studied abroad, speaks fluent Italian and has an MBA. It shows. He already successfully exports his beans to Italian coffee companies. The stunning little British-style bungalow has been restored and converted to a boutique hotel with spacious cottage accommodation (the bathrooms are large and built with skylights designed to allow you to have a private spa-like experience) and an English country garden.

We had lunch at the much-talked-about Evolve Back (aka Orange County Resort). It does all it promises in keeping with tradition and nature. And I must say for a 25-year-old property, it has sustained and still gives an excellent level of hospitality.

The rain unfortunately hampered our plans to see more but I will go back and so should you.

Karen Anand is a culinary consultant, food writer and entrepreneur. In recent times her name has been synonymous with farmers’ markets. Follow her on www.facebook.com/karenanand

source: http://www.telegraphindia.com / The Telegraph, online edition / Home> Travel / by Karen Anand / November 02nd, 2019

Assistance sought from DCC bank for coffee growers

Representative image
Representative image

Coffee Growers Association President M B Devaiah said that the association will make proper arrangements for the storage of coffee if the District Central Cooperative Bank provides a loan of Rs 1 crore.

Addressing reporters in Madikeri on Wednesday, he said that following the lockdown, coffee growers in the district are not able to sell the coffee they have cultivated.

He further said that the raw coffee has not been supplied to the coffee processing unit in Hunsur, in the required quantity.

“Therefore, coffee warehouses have been given to coffee growers on rental basis, to store coffee. Still, there is a shortage of warehouses. A request has been made to provide APMC godowns in Madikeri and Gonikoppa for the growers to store coffee, free of cost.

Also, there is a requirement of an interest free loan of Rs 1 crore, through the DCC bank. The chief minister should come to the rescue of coffee growers,” he said and added that transport facility should be provided from Hunsur.

source: http://www.deccanherald.com / Deccan Herald / Home> State> Karnataka Districts / by DHNS, Madikeri / April 08th, 2020

All about an extreme love of Coffee: In this novel, a young couple on an adventure quest discovers their passion for warm frothy concoctions and each other

An excerpt from Harish Bhat’s book “An Extreme Love of Coffee”. Harish Bhat is the author of the bestselling book “Tatalog” and chairman of Tata Coffee Ltd.

Author Harish Bhat. Harish is chairman of Tata Coffee Ltd. and brand custodian of Tata Sons Pvt. Ltd.
Author Harish Bhat. Harish is chairman of Tata Coffee Ltd. and brand custodian of Tata Sons Pvt. Ltd.

Three shrines of coffee have I now foreseen, three goddesses that nurture our love for the bean. From river to ocean, each shows you the way. Find me these shrines, and then will I say: Here’s my treasure, let it fill up your day.

Rahul read the lines aloud to Neha for the tenth time that morning. What did they actually mean? Both of them looked at each other silently and acknowledged that they were stumped. Totally clueless.

Outside, dawn had broken and they could hear the high-pitched charr-charr notes of a single woodpecker breaking the stark silence of the coffee plantations around them. Inside, most of the coffee beans had fallen off the bed and were strewn all over the floor. It had been a memorable night and now they knew for sure that coffee was a great stimulant.

But where was the stimulant that would help them figure out this puzzle, one written by a mysterious monk who had died long ago, leaving a great treasure hidden? Where were these three shrines that the monk had spoken of? Where exactly should they begin?

Pooviah brought them their morning coffee in an elegant tray with a pot and two cups of white bone china. ‘Sir, I used those pink coffee beans you gave me to make coffee for Madam and for you today. The smell of this coffee is getting better with each passing day, Sir.’

The old woman’s coffee! In the midst of all the other excitements of the past two days, Rahul had nearly forgotten about this. ‘Yes, yes, Pooviah, please pour coffee for us.’

The walnutty flavour came back to them once again. Superb! As they sipped the coffee, Neha leant back and read the puzzle once again. Suddenly, she could clearly see the author himself, the venerable monk. He appeared vividly in her mind. Orange-robed monk, fat, bald and peaceful, walking somewhere. Where was he walking to? And then, behind the monk, she saw flowing waters. A few words from the puzzle swam in front of her now-dilated pupils: From river to ocean, each shows you the way.

She sat up with a start. ‘Rahul, listen. Listen to me. We need to go to a river, one that will show us the way to the first shrine. That’s what the monk meant when he wrote “from river to ocean”. The river first, and then the ocean will show us the way. That’s why he put those words in his note, to give us a clue. I can see him in my mind, Rahul. He is walking by that river, right over there, right now.’

Rahul glanced at the lines once again. What Neha said made sense. They had nothing else to go on anyway. Then, he remembered something, a local guidebook kept in their room that he had briefly gone over yesterday. It spoke of a river nearby. He went into the room, brought out the small guidebook, turned a few pages, and began reading aloud:

The Kaveri is the patron goddess of all coffee growers in Coorg. Flowing through the beautiful coffee plantations and nurturing them like her own special children, the Kaveri is the great river of this region. Originating in the foothills of the Western Ghats, the river meanders through the region of Coorg and the vast Deccan plateau before it eventually flows into the Bay of Bengal. The Kaveri quenches this region’s thirst for water and makes it one of the most fertile lands known to mankind. From these lands of the Kaveri come some of the finest coffees the world has ever known.

Rahul turned to Neha. ‘Neha, I think you are absolutely right. We must go to the Kaveri. That’s where we will begin.’

He continued reading the guidebook.

The Kaveri is not merely a river, but a goddess who is worshipped by everyone in this coffee growing region of Coorg. The unique coffee of Coorg springs from the sweet waters of this sacred river. Coffee requires a lot of water for its flowering, and the Kaveri provides it in abundance. The varieties of coffee grown on the fertile banks of the Kaveri are known for their robust body, light acidity and soft liquor, making them some of the most sought-after beans in the world.

Rahul paused here, absorbing this beautiful description of the coffee. ‘Robust body, light acidity, soft liquor, wow! I must taste these coffees from the banks of the Kaveri.’ Then he saw something in the guidebook which made his pulse quicken. He read it out in hushed tones:

There are many shrines built for the Kaveri, to worship and celebrate this goddess, who is the presiding deity of the region. The best known shrine is located at the source of the river called Talakaveri. The river originates near this shrine, as a spring, and the water then flow underground to emerge as the magnificent Kaveri some distance away. The road to Talakaveri is surrounded by coffee plantations and suffused by the intoxicating aromas of coffee. Many monks and holy people visit this shrine throughout the year.

Rahul turned to Neha. ‘We must go to Talakaveri, Neha. I am sure that is where our Japanese monk has left directions for us. He must have visited this shrine and left something there. This is a shrine of the river that nurtures coffee, and so it is a shrine of coffee itself. That is what the monk must have meant. This is where our search must begin.’

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Excerpted with permission from An Extreme Love of Coffee: A Novel, Harish Bhat, Penguin India. Read more about the book here and buy it here.

source: http://www.thedispatch.in / The Dispatch / Home> Book House / by Harish Bhat / March 30th, 2020

Tata Coffee launches e-commerce platform to promote India’s finest reserve single origin specialty coffees

Tata Coffee Limited, a subsidiary company of Tata Consumer Products Limited announced the launch of its e- commerce platform www.coffeesonnets.com.

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The website debuts with three unique variants of luxury single origin specialty coffee named ‘The Sonnets – Voice of Our Estates.’ Through this online platform, Tata Coffee aims to make its finest estate coffees available to consumers across India. These single estate coffees are processed uniquely with great care, undergoing intense sensorial evaluations by expert tasters. Only the finest and the rarest coffees are carefully selected to be used in The Sonnets range of coffees, showcased this season.

The coffees are directly sourced from two of Tata Coffee’s 19 estates located in Coorg region of Karnataka. These estates- Goorghuly and Woshully are recognized for growing some of the best Arabica Coffees in the country.

Speaking on the occasion, Chacko Thomas, MD & CEO, Tata Coffee Limited, said, “The Sonnets-The voice of our estates’ aims to give coffee lovers across the country access to some of our finest estates’ coffees through our e-commerce platform. Each variant in these reserve single origin handpicked coffees belong to a single estate and are not a blend. Since they are grown in specific regions using unique processing techniques, this makes them special and truly limited-edition coffees. The Sonnets promise a once in a lifetime sensory experience in a cup.”

The Sonnets come in three different flavors and roast profiles (light roasted, medium roasted and medium-dark roasted) Gold Honey, Red Honey and Yellow Honey.

The e-commerce site www.coffeesonnets.com is designed to give customers a smooth buying experience of these luxury coffees in a few simple steps. The homepage introduces the customers to Tata Coffee and its 100 years of heritage, has comprehensive information on the products, links to latest blog posts and stories from the estates and other relevant information pertaining to online purchases.

source: http://www.indiaretailing.com / Progressive Grocer India/ Home> Food> Food & Grocery> Retail Hub / by India Retailing Bureau / March 05th, 2020