In the heartland of coffee cultivation, Kodagu, this year’s harvest tells a tale of mixed fortunes.
While coffee production has seen a significant dip due to erratic weather patterns, farmers are finding relief in skyrocketing prices that have touched record highs. However, rising labour and maintenance costs continue to be a concern, particularly for small-scale growers.
A season of contrasts
Kodagu’s major coffee-growing taluks — Madikeri, Virajpet and Ponnampet — are currently in the thick of the Robusta coffee harvest. However, due to inconsistent rainfall last year, coffee yields have plummeted by 30 percent to 50 percent in several plantations. Some lucky farmers have reported decent harvests, but for most, expectations have fallen short.
Yet, what the season lacks in quantity, it makes up for in price. A 50 kg bag of Robusta coffee (with husk) is now fetching between Rs. 12,000 and Rs. 13,000 — a historic high. In comparison, last year’s rates stood at around Rs. 9,000 per 50-kg bag.
The surge in prices is attributed to a global dip in coffee production, particularly in major coffee-producing nations like Brazil and Colombia. For farmers, this unexpected price hike is a much-needed ‘bumper gift’ after a challenging season.
Labour shortage adds to woes
Despite high prices, farmers are struggling to find enough labourers for harvesting. Kodagu traditionally relies on seasonal workers from Tamil Nadu, Assam, and Bihar, who arrive in December for the coffee-picking season.
This year, however, the declining yield and other factors have deterred many workers from making the journey, leaving farmers in distress.
Adding to the challenge, wages have surged. Two years ago, daily wages ranged between Rs. 400 and Rs. 450. This year, rates have shot up to Rs. 550 to Rs. 600 per day, further escalating the cost of cultivation.
To make matters worse, labourers now start work later than before. Earlier, they would begin harvesting by 8.30 am or 9 am and continue until 5 pm. Now, work starts at 10 am and wraps up by 3.30 pm, cutting valuable work hours.
This is mainly due to labourers being transported from distant locations. Apart from higher wages, estate owners must also bear the additional costs of labour contractors, driver fees and vehicle rentals, increasing the financial strain on growers.
First showers in February
In late February, Napoklu and Kaluru regions received their first rainfall of the year. While rain is usually welcomed in Kodagu’s coffee plantations, its timing is crucial.
The downpour has stalled the harvesting process, as ripened coffee cherries remain on plants alongside delicate new coffee blossoms for the next season.
For those who had already completed their harvest, the rain was a relief. But for those still working in the fields, it has become a frustrating setback.
source: http://www.starofmysore.com / Star of Mysore / Home> News / March 06th, 2025
The sharp rise on February 11 was attributed to severe crop losses in Brazil and Vietnam — world’s leading coffee producers — due to adverse weather conditions.
The sharp rise on February 11 was attributed to severe crop losses in Brazil and Vietnam — world’s leading coffee producers — due to adverse weather conditions. (Shutterstock)
Bengaluru:
Coffee prices in Karnataka’s Kodagu and Chikkamagaluru markets that recently surged to historic levels was driven by a global supply crunch, according to officials familiar with the matter. Arabica Parchment, a premium coffee variety, soared to ₹29,600 per 50 kg bag in Chikkamagaluru, while Kodagu recorded an even higher price of ₹29,800, marking an unprecedented peak.
The sharp rise on February 11 was attributed to severe crop losses in Brazil and Vietnam — world’s leading coffee producers — due to adverse weather conditions. Experts predicted that recovery will take at least five to eight years, as new coffee plants require time to mature and yield produce.
“Coffee prices are heavily influenced by weather conditions, and it’s impossible to assume that current prices will remain steady,” Coffee Board president Dinesh Devavrinda told HT. He advised growers, particularly those with outstanding bank loans, to capitalise on the price surge by opting for the One-Time Settlement (OTS) scheme, which covers the principal amount up to ₹5 lakh.
India produces approximately 365,000 tonnes of coffee annually, with 70% of the yield exported to European markets. Karnataka is the country’s largest coffee producer, accounting for 70% of national output, with Kodagu alone contributing 32%. The state has 246,000 hectares of coffee estates, yielding 220,000 tonnes annually, while Kodagu, spanning 4,102 square kilometers, produces around 120,000 tonnes from 110,000 hectares of estates.
At the beginning of the year, coffee prices were volatile, but a steep upward trend emerged over the past 10 days, with daily price hikes ranging between ₹500 and ₹1,000 per bag. On January 1, Arabica Parchment was priced at ₹17,000 per 50 kg bag but by the end of the month, it rose to ₹23,500. Other coffee varieties also saw significant increases: Robusta Parchment reached ₹24,500, Arabica Cherry was sold at ₹17,000, and Robusta Cherry hit ₹13,500 in Kodagu markets.
According to market analysts, the absence of buffer stock this year has further aggravated the supply shortage, pushing prices to record highs.
Rajiv Kushalappa, managing director of Leonflix Fintech Ventures Pvt Ltd, a Bengaluru-based coffee export firm, pointed to the impact of global shortages. “Thousands of coffee estates have been destroyed in Brazil and Vietnam, leading to a severe supply crunch in the international market. With no buffer stock available this year, prices have skyrocketed and are likely to remain high for some time,” he said.
For coffee growers, the soaring prices offer much-needed financial relief. “This is the first time I am getting such record prices. Growers have long struggled with high production costs, disease outbreaks, and labour shortages. Arabica coffee estates require significant manpower, and labor costs have risen due to shortages. These higher prices will help growers maintain their estates,” Sannuvanda Kaverappa, a grower from Napoklu in Madikeri, said.
Kodagu, nestled in the Western Ghats of Karnataka, is India’s largest coffee-producing region, contributing nearly 32% of the country’s total output. The district, spanning 4,102 square kilometers, is home to vast coffee estates spread across 1.1 lakh hectares. Known for its rich biodiversity and hilly terrain, Kodagu primarily cultivates Arabica and Robusta coffee varieties. Coffee farming, introduced by British planters in the 19th century, remains the backbone of the local economy, with thousands of small and large growers dependent on it. The region’s coffee is highly sought after in international markets, with 70% of India’s coffee production being exported.
source: http://www.hindustantimes.com / Hindustan Times / Home / by Coovercolly Indresh / February 18th, 2025
Where coffee, wilderness, and conscious living converge.
Blyton Bungalow
The road to Blyton Bungalow, tucked deep within the Poomaale Estate, winds through mist-laced hills, whispering forests, and the occasional burst of wildflowers. I knew, even before I arrived, that this wouldn’t be just another weekend retreat—it was a step into an untouched world where nature isn’t manicured but gloriously untamed, where birdsong replaces city sirens, and where life slows to the rhythm of the earth.
Nestled within the Beforest Collective, a community dedicated to regenerative farming and wilderness conservation, Blyton Bungalow isn’t a conventional resort. It’s an extension of the jungle—an old-world retreat designed to blend into its surroundings rather than conquer them. The journey here is part of the experience. There are no grand gates or ostentatious driveways. Just a winding path that slips deeper into the forest, each turn feeling like an unravelling secret.
A Home in the Jungle
The bungalow itself is a poetic ode to Kodava architecture, with sloped red-tiled roofs, airy verandas, and sun-warmed wooden floors. Six elegant suites open out into a world that is defiantly wild. Coffee bushes and jackfruit trees stand shoulder to shoulder, and somewhere in the distance, a Malabar giant squirrel bounds from branch to branch. It feels more like staying in a colonial planter’s estate—minus the excess—than a boutique stay.
As I sipped my first cup of freshly brewed estate coffee, still heady with its morning roast, I realised how removed I was from the world I had left behind. There was no beeping phone, no honking cars—only the meditative hum of cicadas and the rustling leaves responding to a passing breeze.
Hiking into the Wild
No visit to Poomaale is complete without stepping into the Western Ghats’ emerald embrace. Setting out just after sunrise, I hiked through the dense forest, the air thick with petrichor and the earthy scent of wet foliage. The jungle here isn’t tamed for tourists—there are no neat pathways, only trails left behind by elephants and deer.
I waded through knee-high grass, climbed over ancient tree roots that had twisted themselves into natural staircases, and followed the echoing call of a hornbill in the distance. The deeper I went, the more the modern world disappeared. Butterflies, in impossible shades of electric blue and sunset orange, flitted past me. A family of macaques observed me from a moss-covered branch, their heads tilted in curiosity.
Then came the pièce de résistance – a hidden waterfall tumbling down mossy rocks in a silken rush. It wasn’t marked on any map, and no signboard pointed the way. It was just there, waiting to be found. Stripping down to my hiking shorts, I let the cool mountain water crash over me, washing away not just the sweat and dirt from the hike but the last remnants of stress I hadn’t realised I was still carrying.
The Art of Slow Farming
Back at the estate, I walked through the organic coffee and permaculture farm, where agriculture isn’t a battle against nature but a collaboration with it. Unlike industrial coffee estates that clear-cut land and douse crops in chemicals, Beforest’s farming philosophy leans on natural balance. Shade-grown coffee flourishes under a canopy of ancient trees, and intercropping with native plants ensures soil fertility and biodiversity.
I was explained how the estate works on principles of food forests. Instead of monoculture, they plant multiple species – vanilla, black pepper, fruit trees—all creating a self-sustaining ecosystem. It was agriculture the way it was meant to be: not an imposition, but a dialogue with nature.
I ran my hands through raw, sun-dried coffee beans, still warm from the afternoon sun. Later, I tasted the results—single-origin, small-batch coffee that carried notes of dark chocolate and citrus, a world apart from supermarket blends.
Nights Under a Billion Stars
The true magic of Blyton Bungalow revealed itself at night. With no city lights to dim the sky, the stars stretched endlessly, a celestial tapestry I hadn’t seen in years. Fireflies blinked in and out of the darkness, their glow mirroring the constellations above.
Sitting on the open veranda, sipping a locally brewed honey mead, I listened to the jungle’s nocturnal symphony. The deep hoot of an owl, the distant trumpet of an elephant, the occasional rustling of leaves that hinted at some unseen creature slipping through the undergrowth. It was raw, unscripted, and completely unfiltered.
Leaving, But Not Really
As I packed up to leave, I felt a deep reluctance. Blyton Bungalow wasn’t just a place to stay—it was a place to belong. A reminder of what life could be when stripped of its unnecessary layers. A glimpse into a world where humans and nature coexist, not in conflict but in quiet respect.
I left with more than just memories—I carried the stillness of the jungle, the scent of rain-drenched earth, and the knowledge that somewhere, beyond the chaos of the city, this wilderness continues to thrive. And that, maybe, one day, I’d return—not as a visitor, but as someone who never truly left.
source: http://www.businesstoday.in / Business Today / Home> News> Lifestyle> Travel / by Pranav Dixit / February 06th, 2025
The initiative aims to establish 2,500 coffee kiosks and train women from self-help groups to become successful coffee entrepreneurs.
Women harvesting coffee beans. Initially, 400 women will be trained to become master trainers at the coffee board’s head office in Bengaluru. | Photo Credit: K.R. Deepak
The Coffee Board of India, in partnership with the National Livelihood Mission in Karnataka, has initiated a project to empower 1,00,000 women members of National Livelihood Mission Self-Help Groups (SHGs) across the State on coffee brewing techniques and rural cafe management.
To execute the programme, an MoU was signed between K.G. Jagadeesha, CEO and Secretary, Coffee Board, and P.I. Sreevidya, Mission Director of National Livelihood Mission. This was mainly aimed to facilitate the establishment of rural and urban cafes dedicated to offering an authentic filter coffee experience, said the coffee board on Wednesday.
“The coffee board, in collaboration with subject matter experts and in-house specialists, will work along with the Atal Incubation Centre of Coffee Board, the implementing and monitoring partner, to ensure impactful outcomes,’‘ said Mr. Jagadeesha. Ms. Sreevidya added: “This coffee micro entrepreneurial project will provide a new window of opportunities to women empowerment.”
According to the coffee board, the project will be implemented in two phases. Initially, 400 women identified by NLM will be trained to become master trainers at the coffee board’s head office in Bengaluru, who in the second phase will subsequently upskill other women at taluk and hobli levels. The initiative aims to establish 2,500 coffee kiosks and train one lakh women from SHGs to become successful coffee entrepreneurs.
The State government allocated ₹25 crore in its 2024-25 State budget to train one lakh women from NLM SHGs as coffee entrepreneurs. ‘’By supporting potential and existing entrepreneurs, it promotes gender equality, reduces poverty, and fosters opportunities for marginalised women,” Mr. Jagadeesha said.
source: http://www.thehindu.com / The Hindu / Home> News> India> Karnataka / by The Hindu Bureau / January 23rd, 2025
India’s relationship with coffee dates back centuries. The story begins in the 1600s when Baba Budan, a revered holy saint, brought seven Mocha seeds to the hills of Karnataka. This simple act of planting seeds in his hermitage courtyard in Baba Budan Giri marked the beginning of India’s rise as a significant coffee producer. Over the years, coffee cultivation has transformed from a modest practice into a booming industry. Today, India stands as the seventh-largest coffee producer in the world, with exports reaching an impressive $1.29 billion in the fiscal year 2023-24. This figure is nearly double the $719.42 million recorded in 2020-21.
Growing Global Demand for Indian Coffee
The surge in India’s coffee exports can be attributed to the increasing global demand for its rich and unique flavors. In January 2025 alone, India exported over 9,300 tonnes of coffee, with major buyers including Italy, Belgium, and Russia. Approximately 75% of India’s coffee production consists of Arabica and Robusta beans, primarily exported as unroasted beans. However, there is a notable shift towards value-added products, such as roasted and instant coffee, which is further driving the export boom.
The rise of café culture, coupled with higher disposable incomes, has led to a growing preference for coffee over tea among Indian consumers. This trend is evident in both urban and rural areas. Domestic coffee consumption has increased from 84,000 tonnes in 2012 to 91,000 tonnes in 2023. This shift reflects a broader change in drinking habits, as coffee becomes a staple in daily life for many Indians.
Coffee Cultivation in India: A Rich Heritage
India’s coffee is primarily cultivated in the ecologically rich Western and Eastern Ghats, known for their biodiversity. Karnataka leads the nation in coffee production, contributing 248,020 metric tonnes in 2022-23, followed closely by Kerala and Tamil Nadu. These regions are home to shaded plantations that not only support the coffee industry but also play a crucial role in preserving the natural environment. They help maintain the ecological balance of these biodiversity hotspots.
The Coffee Board of India has launched several initiatives to enhance coffee production and meet the growing domestic and international demand. The Integrated Coffee Development Project (ICDP) focuses on improving yields, expanding cultivation in non-traditional regions, and ensuring the sustainability of coffee farming. These measures are part of a comprehensive strategy to strengthen India’s coffee industry, increase productivity, and enhance its global competitiveness.
Empowering Communities Through Coffee Farming
A prime example of successful coffee farming is found in Araku Valley. Here, nearly 150,000 tribal families have collaborated with the Coffee Board and the Integrated Tribal Development Agency (ITDA) to increase coffee production by 20%. This achievement is supported by loans from the Girijan Co-Operative Corporation (GCC). It demonstrates how coffee farming empowers communities and aligns with the vision of Aatmanirbhar Bharat, or self-reliant India.
These initiatives, along with export incentives and logistical support, play a vital role in expanding India’s coffee industry. They not only improve domestic production but also enhance global competitiveness. As India continues to establish itself as a leading player in the global coffee market, the future looks bright for this beloved beverage.
source: http://www.observervoice.in / Observer Voice / Home> News> National / by Shalini Singh / January 21t, 2025
For the past five years, coffee plantations in Kodagu, Chikkamagaluru, and Hassan districts have grappled with a labour crisis during the crucial November-to-March harvest period.
While harvesting requires manual labour, small planters are proposing mechanisation of processes like drying beans and irrigation, which will help reduce dependency on labourers. | Photo Credit: File photo
Karnataka’s big coffee planters, reeling under years of labour shortage, are enjoying a welcome respite this harvest season as migrant workers arrived in sufficient numbers to meet the demand even as coffee prices have hit a record high this year, offering a financial cushion to growers after years of challenges.
For the past five years, coffee plantations in Kodagu, Chikkamagaluru, and Hassan districts have grappled with a labour crisis during the crucial November-to-March harvest period. Planters heavily rely on migrant workers, primarily from Assam and West Bengal, with smaller contingents from Tamil Nadu, Kerala and north Karnataka. However, the COVID-19 pandemic, lockdowns, and state and general elections in those States disrupted the arrival of these workers, exacerbating the shortage.
“We’ve seen a good inflow of labourers from Assam and West Bengal, unlike in recent years,” said Kaibulira Harish Appaiah, former president of the Kodagu Growers’ Association and executive committee member of the Kodagu Planters’ Association.
“All the elections in these States are over. There is no pandemic. This has ensured that workers can travel to Karnataka without disruptions. Coupled with record-high coffee prices, growers are hopeful that this will help recover from the losses incurred over the last 15 years, and help them reinvest in their estates,” he added.
However, workers from Tamil Nadu and north Karnataka have dwindled, opting for construction jobs in urban areas, such as Bengaluru. “These sectors offer regular work and comparable wages, pulling workers away from coffee estates,” said Mr Appaiah.
Kiran Hegde, a planter from Sakleshpur in Hassan, said, “Coffee harvesting is physically demanding and requires precision, which is why we rely on trained workers. The return of migrant workers has brought some relief, but it’s been a tough few years for all of us. If these high prices sustain, it might just give us the breathing room we desperately need.”
Varun Raj, a coffee grower from Mudigere in Chikkamagaluru, said, “We’re finally seeing hope. With global prices rising and labourers returning, it feels like we’re catching a break. However, this is just the beginning — we need sustained efforts to address these challenges for the future. Again next year we don’t know whether the labourers will come and if the price of the coffee will be high.”
Struggle for small growers
While large coffee estates have sufficient labour, small growers are still struggling.
“It usually takes a month to harvest my five-acre plantation with adequate workers. This year, we’ve only managed to cover 30% so far. Despite the high prices, small growers like me cannot afford the increased wages being offered by the larger estates. If we don’t harvest soon, the overripe cherries will drop, causing significant losses,” said Ramesh Uthappa, a planter from Birunani village in Kodagu.
Labour-intensive harvesting requires skilled hands, as the delicate process involves picking ripe cherries without damaging the plant. Workers, often earning double their usual wages, are incentivised to make the long journey to Karnataka.
Planters urge support for coffee mechanisation
Coffee growers rued the lack of support from the State and Central governments as well as the Coffee Board.
M.T. Poovaiah, a coffee planter from South Kodagu, said, “Labour shortages have become a major challenge. Local labourers are no longer available, and we have to rely on workers from Kerala, who come here, work for the day, and return home. We bear their transportation costs and hefty labour charges, which result in significant losses. Around 80% of the profit we earn from coffee goes back into maintaining our estates throughout the year. This includes expenses for harvesting, fertilizers, irrigation, and other essential work.”
Small coffee planters are urging the government to support mechanisation and automation to address labour shortages.
Highlighting this need, Mr Poovaiah added, “To tackle labour shortage problems, mechanisation and automation must be adopted in coffee plantations, and the government, especially the Coffee Board, should assist us. While harvesting still requires manual labour, mechanisation can be applied to processes like drying beans and irrigation, which will help reduce dependency on workers in these areas.”
source: http://www.thehindu.com / The Hindu / Home> Business> Agri-Business / by Darshan Devaiah B.P. / January 17th, 2025
It will be a welcome relief for coffee growers as they are currently bound by international standards.
The certification process involves checking if coffee producers follow guidelines that focus on quality, the environment, and social practices.(Representative image)
Bengaluru :
In a first, the Coffee Board is set to introduce India’s own coffee standards and certification process to recognise the country’s unique coffee varieties.
Coffee standards are rules set to ensure that the produce is grown, processed, and sold in a way that is consistent, of good quality, and enjoyable to drink. These standards cover everything from how coffee is grown and harvested to how it is processed and packed and evaluated for taste and aroma. The certification process involves checking if coffee producers follow guidelines that focus on quality, the environment, and social practices.
Till now, Indian growers were bound by international standards that did not account for the unique conditions in which their coffee thrives, such as cultivation under two-tier thick tree shade.
The board has introduced this plan in response to the high costs of certification, which have hindered many growers from showcasing their coffee internationally. With nearly 85% of Indian coffee remaining uncertified due to lakhs of rupees in costs for international certification, the new Indian standards will come as a welcome relief as certification will now be free, offering a significant opportunity for growers.
Dr KG Jagadeesha, secretary and CEO of the Coffee Board of India, told TNIE that the process is currently in its first stage and aims to position Indian coffee as a unique product with its own distinct identity. “Until now, most coffee varieties have been certified under international standards, which group all types of coffee together under the same conditions. However, Indian coffee is grown in special conditions.
This certification process will recognise and highlight these unique growing conditions, helping Indian coffee stand out and gain its own global recognition,” he said.
Dr Jagadeesha said the cost of certifying, as per international standards even for a small five-acre estate, can range from Rs 3-4 lakh, while board’s certification will be of zero-cost. Growers have to meet strict requirements, filling in various gaps to ensure that their plantations are sustainable.
While experts and a technical core team have finished developing documents, industry professionals are currently drafting the implementation modules, which will be completed in four months, Dr Jagadeesha said.
After this, the technical team will hold consultations with stakeholders and innovative growers to assess whether the procedures are feasible. The process will involve meeting several parameters. Once the estate meets the requirements, an external inspector will visit them for a final assessment.
source: http://www.newindianexpress.com / The New Indian Express / Home> Bengaluru / by Rishita Khanna / January 03rd, 2024
The rare plant can be found in a coffee plantation on the church grounds of the British-built CSI in Pallikunnu near Kuttikkanam.
The 150-year-old coffee plant on the church grounds of Pallikkunnu CSI church in Idukki. | Photo Credit: JOMON PAMPAVALLEY
Those who visit the premises of the British-built Church of South India (CSI), in Pallikunnu near Kuttikkanam in the Idukki district, can see a coffee plantation on the church grounds. It is believed that the British planted coffee on the land owned by the church, which is over 150 years old, during the early period of the plantation industry in Peerumade.
The Church Missionary Society (CMS) constructed the cross-shaped church in 1869 on a 15-acre plot of land gifted by the then ruler of erstwhile Travancore. According to church authorities, the church plans to preserve the historically valued coffee plant in Pallikkunnu.
Pallikkunu St. George CSI Church Vicar Fr. Liju Abraham said that the plant is situated among a group of coffee plants on the church property. “Earlier, the church authorities contacted the Coffee Board officials to ensure the protection of the plant. Two years ago, the Coffee Board officials visited the church, inspected the plant, and assured support for its preservation. But the initiative came to a standstill after we failed to get a certificate from the church. The church aims to secure government support for the initiative,” said Fr. Abraham.
CSI East Kerala Diocese public relations officer Viju P. Chacko said, “The church needs to separate the 150-year-old plant from the group of coffee plants and create a special passage for visitors to view the rare plant. The plant could serve as a window for visitors into the plantation culture of Peerumade,” noted Mr. Chacko.
Kerala State Biodiversity Board (KSBB) district coordinator Ashwathi V.S. said that the KSBB can ensure the preservation of biodiversity-rich trees or plants through the Biodiversity Management Committee (BMC) in any area. “The concerned panchayat biodiversity management committee needs to submit a report to the Kerala State Biodiversity Board (KSBB) in this regard.” Additionally, Ms. Ashwathi recommended that the church authorities submit a letter expressing their willingness to preserve the plant.
Interestingly, during the initial period of the plantation industry in Idukki, coffee plants were the crop of choice. The book Above Heron’s Pool by Heather Lovatt and Peter de Jong, describing the plantation history in Peerumade and Vandiperiyar, sheds light on the change. “In 1875, a leaf disease caused significant damage to the coffee plants, prompting the planters to switch to growing tea instead. The book further states that Thengakal, near Peerumade, once achieved the highest coffee yield in southern India, producing two tonnes of cured coffee per acre,” said the book.
source: http://www.thehindu.com / The Hindu / Home> News> India> Kerala / by Sandeep Vellaram / December 29th, 2024
Many planters are seeing uneven ripening because of multiple rains and multiple blossoms.
A file photo of coffee beans in an estate in Kodagu district (Coorg) of Karnataka. | Photo Credit: MURALI KUMAR K
Coffee planters are a confused lot this year. On the one hand, coffee prices have hit a record high. On the other, vagaries of the weather through 2023 and 2024 have resulted in erratic ripening and a dip in yield this season. The Coffee Board is estimating an average 15% loss this season due to this.
Coffee is harvested between December and February.
Rain pattern
“We are estimating more than 15% loss in yield, mostly in Karnataka, because in other coffee growing regions such as Andhra Pradesh and the North East, they receive the northeast monsoon. This time, the southwest monsoon, which covers Karnataka, was heavier and not uniform,” said K.G. Jagadeesha, CEO and Secretary, Coffee Board, adding that the exact figures will be clearer after the post blossom survey in March-April.
The heavy rain was localised. Some regions received rain well into November. Yield is expected to be hit in the three main coffee districts — Kodagu, Chikkamagaluru and Hassan.
Explaining further, he said, “Last year, there was rain during November-December. Then this year again in January there was rain. Blossom showers during February-March is ideal. If it rains earlier, then uneven berry formation and ripening are observed. We expect a modest production of 3.5 lakh metric tonnes compared to 3.6 lakh metric tonnes last year.”
Naj Chengappa, a planter from Devarapura, south Kodagu, said, “Many planters are seeing uneven ripening because of multiple rains and multiple blossoms. In one coffee tree, we are seeing ripe, green and dried ones. Droppings (of berries) were also observed in high rainfall areas.”
This comes as bad news for planters as coffee prices have hit record highs owing to supply side disruptions in Brazil and Vietnam. “We get no clear information from them on restoration. So, the price may be high till that is restored,” Mr. Jagadeesha said.
Climate resilience
The Coffee Board has urged planters to adhere to best practices to shield themselves from weather variations.
“This year, there was heavy rain. Those who have invested in water conservation will have stored this water and used it for better yield. We have also started the research on climate resilient varieties. We recommend maintaining high carbon content, organic mulching, mixing organic and chemical fertilisers, good shade management and water conservation,” Mr. Jagadeesha said.
source: http://www.thehindu.com / The Hindu / Home> Sci-Tech> Agriculture / by K C Deepika / December 25th, 2024
Having nearly doubled its India footprint over the last 12 months to reach 75 stores across 30 cities, Jaipur-based Nothing Before Coffee has now set its sights on international growth.
World Coffee Portal speaks to two of the brand’s co-founders, Akshay Kedia and Anand Jain, about balancing affordability with a premium experience, launching in Europe and why the time is right to seek external investment.
A Nothing Before Coffee store in Ajmer, Rajasthan, India | Photo credit: Nothing Before Coffee
Founded in 2017 by school friends Akshay Kedia, Anand Jain, Ankesh Jain and Shubham Bhandari, Nothing Before Coffee (NBC) is now raising investment to scale its 75-store presence in India and begin the next chapter of its international journey, which began with an outlet in Portugal in April 2024.
The value-focused coffee chain sources coffee from Chikmagalur and Coorg in India’s southern Karnataka state and roasts in-house to supply its growing store portfolio and direct-to-consumer channel. Today, Indian-grown coffee also supplies NBC’s recently opened store in Porto, Portugal, and will travel even further to planned sites in Spain, the UAE and Indonesia.
NBC recently celebrated its seven-year anniversary, tell us about your journey so far.
Akshay Kedia (AK): The journey from four school friends to founders of a growing brand like NBC has been nothing short of incredible. Our seventh-anniversary celebration was truly special, filled with love and joy from our customers. To show our gratitude, we rolled out a special offer – any beverage for ₹99 ($1.18) – and we saw a record-breaking 36,000 transactions during the anniversary weekend on 31 August–1 September 2024, which was four times our usual Saturday and Sunday volumes.
Additionally, our app crossed 100,000 downloads and we were ranked among the top five food & beverage apps on iOS and top 15 on Android in India. These milestones demonstrate the strong connection we’ve built with our audience.
Of course, challenges were part of the journey too. Expanding to over 70 outlets across India and internationally comes with the need to maintain consistent quality and customer experience, which has required constant innovation and rigorous operational standards. However, these challenges have only strengthened our commitment to delivering exceptional coffee experiences.
How has the Indian branded coffee shop market developed over the last seven years and how is NBC responding to these dynamics?
Anand Jain (AJ): Coffee has become an integral part of people’s daily routines in India, whether it’s solo coffee dates, work meetings, or the increasing trend of working from cafés. What was once predominantly a Tier 1 city phenomenon has now expanded to Tier 2 and 3 cities, where coffee is seen as a lifestyle statement and an aspirational product.
At NBC, we’ve aligned ourselves with these changes. We’ve made it a priority to expand into all the major cities while ensuring that we provide high-quality coffee at the right price. The key is to stay connected with our core customers – primarily urban consumers aged 18-35 – by maintaining consistency in both quality and experience.
We position NBC as a mass-premium brand, offering high-quality products at accessible prices, which allows us to appeal to both young professionals and older coffee lovers alike.
Left to right: NBC co-founders Ashkay Kedia, Ankesh Jain, Anand Jain and Shubham Bhandari | Photo credit: Nothing Before Coffee
Are Indian consumers becoming more receptive to premium coffee?
AJ: The future of India’s branded coffee shop market is a mix of both value-focused and premium experiences. We see a diverse range of consumers – some prioritise affordability and value, while others are increasingly willing to spend more for a premium coffee experience. This shift is driven by a growing appreciation for specialty coffee and unique offerings, especially in urban areas where consumers are more discerning and seek out quality.
At the same time, there’s still a strong demand for value-driven options, particularly in smaller cities. The key for brands is to strike a balance, catering to both segments without compromising on quality.
Why is now the right time for NBC to seek external investment for the first time?
AK: We’ve mapped out a clear expansion plan with an aim to open 100 new outlets by 2025 and external investment will play a crucial role in achieving that growth. After successfully establishing our brand across India, the timing is ideal to scale further and enter new markets. We’re confident in our model, our products and the demand for premium yet affordable coffee experiences, making this the right moment to bring in investors to fuel our next phase of growth.
“We see Europe as a key region in our global expansion”
What attracted you to the Portuguese market?
AK: Portugal was an exciting choice for our first international outlet due to its vibrant coffee culture and the country’s growing appreciation for unique coffee experiences. We saw a great opportunity to introduce our signature beverages to a market that values both tradition and innovation in coffee.
Over the past five months, the store has exceeded our expectations. We’ve seen strong customer engagement, and our products have been well received. The positive response has reinforced our belief that our blend of quality, affordability, and innovation resonates across different markets, and it has given us confidence as we continue expanding globally.
Can you tell us more about your plans for Europe?
Our launch in Porto, Portugal, has given us valuable insights into the European market and the response has been very encouraging. Europe has a rich coffee culture and an appreciation for high-quality, crafted coffee experiences, which aligns perfectly with what NBC offers. We see Europe as a key region in our global expansion, and our plan to open 150 outlets will allow us to establish a strong presence. Alongside Europe, we’re also expanding into markets like the UAE and Indonesia, where we see similar opportunities to introduce our unique offerings and build a strong customer base.
NBC is one of the few Indian coffee chains to expand internationally. Do you expect more to follow in your footsteps?
AJ: Expanding internationally can be challenging for Indian brands due to differences in market preferences, operational complexities, and the level of investment required. Many focus on solidifying their presence in the domestic market before looking abroad. However, with Indian consumers’ increasing exposure to global trends, there’s a growing confidence in Indian brands to succeed overseas.
I do believe more Indian brands will venture abroad in the coming years. As the quality of Indian offerings improves and more brands embrace innovation, we’ll see a stronger push towards international expansion, much like what we’re doing at NBC.
This article was first published in Issue 22 of 5THWAVE magazine.
source: http://www.worldcoffeeportal.com / World Coffee Portal / Home> India> News / November 29th, 2024
WELCOME. If you like what you see "SUBSCRIBE via EMAIL" to receive FREE regular UPDATES.
Read More »
