Colonel Cheppudira Muthanna discusses efforts to create a pan-Asian network of organisations to protect the nature and climate of the Himalayas.
Colonel Muthanna is a former President of IUCN Member, Coorg Wildlife Society (cws.in) and founder of the Environment and Health Foundation India
I was in the Indian Army for 24 years and served in the Himalayas for 10 years. I became very concerned about how climate change was affecting the Himalayas, especially the rivers that so many people depend upon. I realised we must act before the change in the region reaches a tipping point.
The rivers that start in the Himalayas – the Ganges and the Mekong – support hundreds of millions of people across South Asia, Southeast Asia and China, representing one-fifth of the entire human population. In many places, where the slopes have been deforested, there are more avalanches because the trees helped hold the snow. Reduced snowfall due to climate change also means the rivers have less water in them. And the tree species are changing too. The outcome is that the water security of a fifth of the world’s population is at risk.
” THE RIVERS THAT START IN THE HIMALAYAS SUPPORT HUNDREDS OF MILLIONS OF PEOPLE “
Cutting down drastically on the production of black carbon locally, combined with extensive forest restoration, could help stabilise the ecosystems here. Black carbon is the name given to the sooty particulate emissions released when millions of cooking stoves light up across these countries. It raises the temperature regionally, in addition to the global effect of CO2 emissions. If we can replace many stoves with more efficient ones, it will quickly reduce the amount of black carbon drifting above the Himalayas. We also need better technology for the brick kilns and road building, which are also major sources of black carbon in the region. Reforestation around urban areas could also help absorb more black carbon.
The Himalayas and the Mekong basin are contiguous and interdependent eco-regions. Therefore it is crucial to form a regional cooperation of our countries to mitigate climate change. This is the essence of the proposed HIMEK (Himalayas-Mekong) Alliance. There are a number of agencies in the region working on reduction of black carbon and forest restoration – but our effort must be to coordinate with them and upscale their initiatives to a regional level.
We have been supported by IUCN, which is very important because all of the relevant countries are Members of the Union. If we can initiate pilot projects in some of the countries, it can then be scaled up across the region. Everyone we have talked to approves of the idea – now we need monetary support.
by – Colonel Muthanna is a former President of IUCN Member, Coorg Wildlife Society (cws.in) and founder of the Environment and Health Foundation India
source: http://www.iucn.org / IUCN / Home> News & Events> Story / by Colonel Cheppudira Muthanna / December 13th, 2023
The department has taken this step following the sighting of over 40 wild elephants in the affected village of Badaga-Banangala.
The forest department has taken the responsibility of ferrying students in the department vehicles to their respective schools following increased wild elephant movement in a few villages in Kodagu, Karnataka.
As confirmed by the department sources, herds of over 40 wild elephants have been sighted camping close the village, stated a report by The New Indian Express.
Meanwhile, the villagers complained that the elephants are camping in estates instead of the forest region and demanded respite from the threat to lives due to increased elephant movement. While the department takes to the mission of chasing the elephants back to forest, the elephants return to the village and destroy plantations. The destruction of agricultural crops has become common to farmers who are suffering from several months.
Further, even the Panchayat workers are threathened by increased elephant movement and are said to be afraid to go to the office located in the conflict region. The estate labourers too are backing off from carrying out estate works due to the fear of elephants.
While the foresters have assured of a permanent solution, the children fear going to schools and colleges. And as a temporary measure, the department staff have made arrangements to ferry students in the forest vehicle to and from their respective schools and colleges.
The forest crew is also patrolling to ensure the safety of the residents, especially estate labourers.
Thithimathi RFO (Range Forest Officer) Gangadhar and others were involved in alerting labourers in elephant-sensitive zones. They are boosting the labourers to go to plantations by regularly combing these areas.
The foresters and Rapid Response Team (RRT) are jointly operating to curb the elephant movement acorss the plantations. They are ferrying students to bus stands and houses in the forest vehicle, stated The New Indian Express report.
Meanwhile, the mission of chasing the elephants back to forest will continue.
source: http://www.edexlive.com / Edex Live, TNIE / Home / by Edex Live Desk / November 18th, 2024
Shade-grown coffee at a Coffee estate in Kodagu district (Coorg), Karnataka. File | Photo Credit: Murali Kumar K.
India’s major plantation sectors such as rubber and coffee have heaved a sigh of relief as the EU Parliament has voted in favour of a proposal by the European Commission to delay the implementation of EU Deforestation Regulation (EUDR) allowing growers, exporters and traders additional time for compliance.
Accordingly, large coffee operators and exporters must meet EUDR regulations by December 30, 2025, while micro and small growers and traders have time until June 30, 2026 to comply, as against the earlier EU set mandatory due diligence procedures and compliance deadline of December 2024.
Being EUDR-compliant indicates a grower’s forest-based coffee produce is legal, and not sourced from any deforested land or unethically cultivated.
Notably, over 70% of Indian coffees are sold in EU countries, and therefore the compliance extension has direct implications on coffee players in India, although India was one among the few countries which grew coffee under two tier thick shade of native trees, say industry players. “Our coffee estates, in addition to coffee and shade trees has diverse flora and fauna. So Indian coffees are most sustainably grown.
In spite of that India opposed EUDR since the compliance does not incentivise sustainably grown coffees,” Coffee Board of India CEO and secretary K.G. Jagadeesha told The Hindu. “Now given that EUDR is a regulation already passed by EU, we have no option but to comply as 70% of Indian coffee exported is going to EU. Coffee Board is developing a platform for assisting coffee producers in India to comply with EUDR. We also welcome the EU decision to extend the deadline,” he added. However, the Coffee Board CEO said EUDR compliance burden on planters and growers would be huge as it required technological and financial resources which won’t be compensated.
Expressing similar concerns K.G. Rajeev, chairman, Karnataka Planters’ Association which represent over 70% of coffee growers in the country, said, ‘‘There are challenges in mobilisation of resources to invest by small and medium sized holdings to be EUDR compliant. Also there are elements of ambiguity. Strict enforcement without clarity on methodology to be implemented may not have desired results. All these may have adverse impact on productivity and profitability of the industry.”
According to Mr. Rajeev, EUDR is a regulation with requirements for due diligence and traceability, which needs lot of data to demonstrate compliance both on ground and documentation. He insisted that Indian coffee couldn’t be compared with coffees in any other geographies as it was predominantly grown under shade.
Coffee activities also encouraged preservation of existing forests which in turn provided habitat for variety of wildlife, avian populations and thus promoted natural biodiversity, he argued. Instead of putting the onus of compliance only on growers, industry institutions and government bodies should help in establishing compliance of regulations, he opined, adding, eco-friendly practices with improved soil health and carbon sequestration aligns with EUDR focus of protection of biodiversity and ecosystem.
Postponement of the implementation of the EU Deforestation Regulation is expected to buoy up the international market for rubber and related products in the short term, said Santosh Kumar, chairman of the Rubber Committee of the United Planters’ Association of Southern India.
“There were ambiguities and concerns in the market. Now that the EUDR will be implemented from 2026, the international market will have a positive impact in the short term,” he said. According to Rubber Board Executive Director M. Vasanthagesan, with the postponement of the regulation by an year, there is more time to prepare the rubber sector. The measures will continue, he added.
The board has entered into an agreement with Hyderabad-based TRST01 as its technology partner to issue due diligence certificates to rubber exporters. “We recently held a stakeholders meeting and will start registering the exporters. We plan to do it in phases, starting with select districts in Kerala. The small-scale exporters will pay an user-fee and register,” he said.
Industry sources said that of the annual production of about 8.5 lakh tonnes of natural rubber, only 4,000 tonnes are exported directly. However, exporters of rubber products will have to source from the growers who are compliant with the EUDR and so the impact will be on the growers.
source: http://www.thehindu.com / The Hindu / Home> Business> Industry / by Mini Tejaswi & M Soundariya Preetha / November 17th, 2024
After two years of waiting for a collapsed bridge to be rebuilt, Mavinahalla villagers in Kodagu constructed a makeshift footbridge from walnut trees due to government inaction. The temporary solution eases their commute but doesn’t address the ongoing issue during rainy seasons.
After two long years of waiting and petitioning for a collapsed bridge to be rebuilt, the residents of Mavinahalla village in Kodagu took matters into their own hands. Tired of government inaction, the villagers gathered walnut trees and constructed a footbridge themselves, a makeshift solution to the ongoing problem.
The bridge, which connected Mavinahalla village to the main road between Kushalanagar and Somwarpet, collapsed two years ago due to heavy rains.
Despite numerous requests to local authorities and elected representatives, including former MLA Appachhu Ranjan and newly elected MLA Mantar Gowda, the bridge remains unrepaired. This has caused significant hardship for the village’s residents, especially those who rely on the bridge for daily commutes.
To reach Mavinahalla village, residents must now take a detour from the Kushalanagar-Somwarpet highway to Yadavanadi, and from there, navigate the Harangi route—a journey that has added several kilometres to their daily travels. The collapsed bridge was the shortest route, with a direct path to Yadavanadi only one and a half kilometres away. Without it, villagers, including school and college students, are forced to walk an extra three kilometres each way.
For the past two years, the people of Mavinahalla have been left with no choice but to navigate the longer, more difficult route. Those with their vehicles have found it easier to manage, but the many poor families in the village, who do not have access to personal transportation, have struggled. Frustrated and unable to continue walking the extra distance daily, the villagers pooled their resources, purchased walnut trees, and built a footbridge themselves.
The makeshift bridge has provided some relief, but it is not a permanent solution. Ranjith, a resident, expressed his frustration: “We have been asking for the bridge to be rebuilt for two years. We met with Appachhu Ranjan and now with Mantar Gowda, but no one has taken any action. We had no choice but to build this bridge ourselves, but it’s only a temporary fix. When the rains come, the stream washes it away.”
Lalatha, another resident, echoed this sentiment: “We’ve told the authorities about our situation so many times, but no one listens. The footbridge is just a band-aid on a bigger problem.”
source: http://www.newsable.asianetnews.com / Newsable Asianet / Home> English News> Karnataka / by Vinaykumar Patil / August 30th, 2024
Dr. Padma Shekar, a native of Kodagu, a litterateur, education expert, researcher and retired Vice-Chancellor, is among 69 achievers chosen for this year’s Karnataka Rajyotsava Award.
Dr. Padma hails from Thorenur village, Kushalnagar taluk in Kodagu district. She has served as the Professor and Chairperson of Department of Studies in Jainology and Prakrit, University of Mysore, Director of Centre for Women’s Studies, University of Mysore and Chairperson of Department of Studies in Christianity, University of Mysore.
A recipient of several awards in the fields of research and literature, she is currently a resident of ‘Preeti Nilaya’, Vijayanagar Second Stage, Mysuru.
Elated by the decision of the State Government to consider her for the award, Dr. Padma Shekar said “I had been a recipient of several awards in the field of literature. Now, I have been awarded for the service rendered in the field of education, which is very close to my heart, that has brought immense joy and happiness for me.”
“I have worked in the field of education for 40 years and it was during my tenure in office that, Karnataka Sanskrit University and Department of Studies in Jainology and Prakrit, University of Mysore.
The Government has taken cognisance of all these achievements. I humbly recall all those who have nurtured my growth from a remote village to the level of a Professor.
I will especially thank former CM Dr. M. Veerappa Moily and Chief Minister Siddaramaiah and his Government. I was born in Virajpet, Kodagu, where I spent my childhood. I was also the Chairperson of 11th District Kannada Sahitya Sammelan,” said Dr. Padma Shekar, recalling her achievements with pride.
source: http://www.starofmysore.com / Star of Mysore / Home> News / October 31st, 2024
The 24th annual get-together of N.R. Mohalla Sri Kavery Kodava Okkoota was held recently at Kodagu Sahakara Sangha in Jayalakshmipuram.
The day-long meet comprised Bolakaat, Kodavaat, sports and cultural programmes.
Chottemanda Geetha Ashok conducted sports while Bolakaat and cultural events were performed under the guidance of Chottemanda Lalu, Deekshitha, Kotera Kushalappa, Kodira Pushpa and Kotera Revathi Kushalappa. Okkoota President Kodira Prakash Nanaiah, Secretary Madetira Sunil Somanna.
Committee Members Bachiranayanda Prasanna, Narapanda Sannu Mandappa, Kotera Suresh Kushalappa, Atrangada Praveen Poovanna, Choteyanda Smitha Poonacha, Balyatanda Sarasu Kushalappa, Chottemanda Lalu Mohan and Ajjinikanda Chittiappa were present.
source: http://www.starofmysore.com / Star of Mysore / Home> News / November 13th, 2024
The Kodava National Council (CNC) organised a human chain demonstration at Buttanagal Junction today, highlighting the rampant misuse of the Karnataka Land Reforms Amendment Act and its devastating consequences on Kodava culture and the region’s ecology. CNC President N. U. Nachappa voiced strong opposition, condemning land grabs facilitated by loopholes in the 2020-21 amendments, impacting the Kodava heartland, including Perumbadi, Balugodu, Nangala, and Buttanagal.
A major concern raised was the ongoing encroachment by external investors, corporate entities, and resort mafias, who are allegedly exploiting fertile agricultural lands and jeopardising the tributaries of the sacred River Cauvery.
Siddaur’s historic BBTC coffee estates, spanning 2,400 acres, are now under threat of urban conversion by powerful external interests. According to CNC, these exploitative developments are destroying green landscapes, contaminating water resources, and undermining Kodava heritage, including sacred spaces like “Mand” and village deities.
Nachappa highlighted a significant case in Nangala, where a businessman from Andhra Pradesh has reportedly acquired 50 acres and plans to construct a massive resort, scaring local residents and threatening essential water catchments. The CNC President also alleged that a prominent Parliament member from South India is using unaccounted wealth to fund real estate acquisitions in Kodava Land, aiming to establish economic corridors and mega-cities at the expense of local communities. Substantial donations are being made to prestigious Kodava clubs to suppress opposition.
The CNC argues that external economic forces are transforming Kodava Land into a playground for urban expansion, negatively affecting agriculture, forest resources, and water systems. The council warns of severe demographic shifts if unchecked migration occurs, with outsiders obtaining local IDs through fraudulent means and becoming beneficiaries of government schemes, thereby destabilising the area’s social fabric.
The CNC further accused resort developers of manipulating regulations to degrade the environment, drawing a direct link to large-scale deforestation and ecological harm. Comparisons were made to Wayanad, Kerala, where similar activities have led to catastrophic landslides and flooding. Nachappa reiterated that only Scheduled Tribe status and self-determination rights for Kodavas can curb the destruction and protect their land.
Echoing the sentiment, CNC members protested against luxury estates and villa projects that are obliterating traditional Kodava home-stay practices and disrespecting the local way of life. The council pointed out the selective application of environmental laws, which are lenient on powerful resort owners but stringent on Kodava farmers. Highlighting corrupt practices, CNC claimed that resort mafias, aided by local and state political support, are destabilising the region.
The protest ended with an urgent call for unity among Kodavas to resist these land reforms and preserve the natural and cultural wealth of Kodava Land.
source: http://www.thehansindia.com / The Hans India / Home> News> State> Karnataka / by M Raghuram / Hans News Service / November 06th, 2024
145th Annual General Meeting of the Coorg Planters’ Association held in Madikeri
Madikeri:
The Coffee Board has launched an ambitious initiative to elevate coffee quality across regions by forming community farmer groups at the hobli (village cluster) level. This initiative, announced by Coffee Board CEO and Secretary Dr. K.G. Jagadeesh during the 145th Annual General Meeting of the Coorg Planters’ Association in Madikeri recently, aims to gather insights into coffee quality and apply targeted improvements.
Dr. Jagadeesh highlighted that prioritising quality will ensure a robust future for Indian coffee. Under the initiative, community groups of 100 farmers will be established in each hobli, where collected coffee bean samples will undergo laboratory analysis to determine quality.
Should quality fall short, Coffee Board experts will provide growers with specific guidance on improvement measures, helping them achieve standards that could command higher prices in the international market.
In an effort to attract young talent to coffee farming, the Board also introduced a two-year Coffee Cultivation Diploma. Open to those who have completed the 10th Standard, the diploma programme offers formal training in cultivation and plantation management, addressing the current shortfall of trained supervisory and managerial staff in the industry.
Recognising the expanding demand for skilled café staff, the Board announced plans to offer Barista training for women, youth and enthusiasts. As an estimated 3,000 new coffee cafes are expected to open across India next year, this training will equip individuals to serve plantation visitors and tourists with high-quality coffee..
Tata Coffee Managing Director P.A. Mandanna stressed the importance of sustainable coffee farming, urging growers to embrace environmental, economic and social responsibility. He shared that Tata Coffee has implemented eco-friendly pulpers and rainwater harvesting systems across its estates, which has improved soil fertility and raised groundwater levels.
Experts, including Dr. Raja Vijay Kumar, British agricultural specialist Mark Trisney and K. Sudhindra offered practical demonstrations on various coffee cultivation techniques, providing valuable insights to growers.
Coorg Planters’ Association President A. Nanda Belliappa said that the Association continues to provide essential information to farmers and has actively raised their concerns with the Government.
Other prominent attendees included Association Secretary C.K. Belliappa, Vice-President A.A. Chengappa, Karnataka Coffee Planters’ Association President K.G. Rajeev Ganapathy, former Coffee Board Vice-Presidents N. Bose Mandanna and B.D. Manjunath, among other industry leaders.
The meeting also featured an exhibition and sale of agricultural equipment, drawing significant interest from participants.
This initiative marks a pivotal step by the Coffee Board and industry leaders in strengthening quality and sustainability in Indian coffee farming, aiming to bolster India’s position in the global coffee market.
source: http://www.starofmysore.com / Star of Mysore / Home> News / November 10th, 2024
Jnanendra Das gives an account of the trajectory of coffee in the Indian Subcontinent as Filter Kaapi makes it to the TasteAtlas’ list at number 2!
Indian Filter Coffee or Kappi was ranked second best on TasteAtlas’s list of the best-rated coffee drinks in the world last month. Among the top three were Espresso Freddo from Greece in the third spot, while Cafe Cubano from Cuba grabbed the top spot. But how did coffee reach India?
Legend has it that coffee reached India in the late 17th century hidden inside the beard of Hazrat Shah Janab Allah Magatabi popular by his Sufi name Baba Budan. During his Hajj at that time, Baba Budan was exploring Yemen on his way back to India. In a port city there, he found people drinking this refreshing beverage that he found kept him sharp and awake. He went to find it was made from the beans of a plant. Unfortunately, the city authorities allowed people to take out only the roasted beans so that they couldn’t be germinated and planted elsewhere.
The name of the port you ask? Al Mokka (hence, mocha) in Yemen. The enterprising gentleman smuggled 7 beans (a number considered sacred in Islam) which he planted in a Chikmaglur (Karnataka) hill that later was named after him, Baba Budangiri or the Budan Hills. Coffee spread to Karnataka and commercial estates came up, gradually gaining popularity in India.
Even before this, ground coffee had reached India via the Mughals, creating a thriving café culture in the 16th century. Inspired by coffee traditions in Islamic cities like Damascus and Istanbul, “qahwa-khanas” or coffee houses sprang up in Old Delhi. Coffee, like the famous sticky-sweet brew at the Arab Serai (built in 1560 by Emperor Humayun’s wife Hamida Banu), became integral to the city’s cultural life.
There, poets and thinkers gathered to sip coffee and engage in animated discussions. However, visual records of these coffee houses are sparse, though Rembrandt, inspired by Mughal art, sketched scenes of coffee-drinking men from India. [Source: Spilling the Beans: The Islamic History of Coffee, by Neha Vermani]
In Southern India, coffee was popularised by the British sometime in the 1800s. First, it was commercially grown by the British for export and later became a choice of the Indian elites. Coffee gained nationwide popularity sometime in the mid-1940s, with the Coffee Board of India establishing the Indian Coffee House (ICH). Indians faced exclusion from British-run coffeehouses. In 1936, the Indian Coffee House (ICH) opened in Churchgate, Bombay [now Mumbai], to address this exclusion, bringing coffee culture to the masses.
Thankfully, instant coffee wasn’t an option back then, so coffee was made from freshly ground, roasted beans, capturing the full depth of flavours and essential oils that make it truly unique. Roasting coffee beans triggers the Maillard reaction, which releases over 800 flavour molecules. This includes pyrazines for a nutty, roasted aroma; aldehydes, adding sweet, fruity, and floral notes; and ketones, which create buttery, caramel-like scents. The South Indian coffee filter method preserves these flavours and essential oils better than other brewing techniques—such as the espresso maker, Aeropress, or pour-over—where paper filters can absorb some of the oils.
To this day, ICH across the country uses the filter coffee method to prepare their coffee beverages.
Coffee has a longer history in India than tea. By the early 20th century, large-scale cultivation had taken root in places like Coorg and Chikmagalur, helped by the rise of South Indian Brahmins, a new social elite in British bureaucracy, who championed filter coffee as a cultural staple. Ironically, while filter coffee became associated with this elite class, it was also blended with chicory, a practice introduced by the British to stretch coffee supplies during shortages. Rather than being seen as “adulteration,” however, chicory gained acceptance for the woody, caramel-like notes it added, creating a distinct flavour that sets filter coffee apart from espresso-style drinks.
Indian filter coffee (as the TasteAtlas ranks) is a preparation technique in which coffee is brewed with the use of a two-chambered coffee filter. The upper one with a perforated bottom is used to hold ground coffee and the bottom one in which brewed coffee is slowly dripped just by the force of gravity. No electricity or external force is required. There is also a tamper or a press that comes along with the filter set.
This brewing technique results in a richly-flavoured, full-bodied coffee that is usually mixed with milk and sweetened with sugar. It is traditionally served in a tumbler with an accompanying saucer (davara). Sometimes, the combination of coffee and warm milk is continuously poured from one vessel to another until it is aerated and becomes frothy.
Here’s a quick and simple recipe that many southern Indian households follow for authentic filter coffee, traditionally made with a mix of coffee and chicory (ideally an 80:20 ratio).
Ingredients (Serves 2)
1. 4 tbsp ground coffee
2. 200 ml boiling water
3. Sugar (optional)
4. Hot milk
Brewing Method
Step 1: Pack 4 tbsp ground coffee in the upper perforated chamber of your coffee filter, press it with the tamper and let it sit there.
Step 2: Slowly pour boiled water into the top chamber and let gravity do its magic.
Step 3: Wait 15–20 minutes for the decoction to collect in the lower chamber.
Serving
Add 1 tbsp of sugar to your tumbler, if desired.
Pour the decoction into the tumbler until it fills about one-third of the way.
Top up with warm milk. If you prefer it black, you can replace the milk with warm water for a bold, undiluted taste.
Pour the coffee back and forth between the tumbler and saucer to mix and create froth.
Enjoy your strong, frothy filter coffee, crafted with care and tradition!
There is life before and after you filter coffee. Once you have had great filter coffee, it is nearly impossible to go back to instant coffee. Coffee is a complex subject where every little thing matters but ‘Indian Filter Coffee’ makes it simple where you don’t have to buy expensive brewing kits or gadgets.
Finding a traditional filter and davara in Meghalaya may be challenging, but they’re available on various online stores for under a thousand rupees. As for the coffee itself, Meghalaya is blessed with altitudes over 4,000 feet and a unique climate, making it ideal for cultivating distinctive, high-quality coffee. Local brands like Smoky Falls Tribe Coffee, endorsed by the Meghalaya Basin Development Authority, are bringing Meghalaya’s indigenous coffee to the global stage. Other notable North Eastern brands like 7000 Steps and Naga Coffee are also producing some of the region’s finest coffee blends.
Consumption of caffeine should be in moderation. The Mayo Clinic recommends that most healthy adults consume less than 400 milligrams (mg) of caffeine per day. This is roughly the amount of caffeine in four cups of brewed coffee.
Over centuries, coffee has seamlessly woven itself into India’s social and culinary fabric, where its preparation has become an art form, encapsulating flavours, aromas, and a distinct frothy texture that makes it unique. Today, Indian filter coffee is an evolving taste offering coffee lovers worldwide a simple yet deeply satisfying brew.
Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.
Immersive experiences new coffee add-ons at cafes
For coffee drinkers, it’s not just about enjoying a saffron pistachio latte anymore, but also being part of the journey of the coffee bean from farm to cup.
From organising coffee tours to sampling sessions of ‘make your own brew’ while offering innovation in products, new-age coffee brands like Roastea, Blue Tokai, Barista and others are crafting experiences to make coffee a ‘cool’ drink.
“With increasing affinity for high-quality coffee, consumers are actively seeking out-of-home coffee experiences,” said Shivam Shahi, co-founder & COO, Blue Tokai, an Indian specialty coffee roaster & café chain, which opened its 100th store this year.
Blue Tokai recently collaborated with Royal Enfield for an immersive three-day road trip in the Eastern Ghats with 12 explorers and coffee enthusiasts, picking varieties of coffee plants for brewing sessions.
“Coffee brewing is now an immersive experience,” said DM Purnesh, president of Speciality Coffee Association of India (SCAI), who is spearheading the India International Coffee Festival (IICF) in India, an ongoing event with participation of over 150 brewers, growers, roasters, exporters, traders, cafe chain owners, retailers and coffee connoisseurs from all over India.
“Much like other tea-drinking nations such as China, Japan, and the UK, India is seeing a shift towards coffee, particularly among the youth. The increasing number of cafés, not only in big cities but also in smaller towns reflects this growing trend. While tea-focused chains remain limited to low-price segments, the coffee scene is rapidly evolving with premium and unique experiences,” said Purnesh.
Coffee consumption in India has increased to 91,000 tonne in 2023 from 84,000 tonne in 2012, where instant coffee has emerged a top favourite, as per a 2023 study by the Coffee Board of India and CRISIL.
Also, the India coffee market is expected to reach $1,227.47 million by 2032 at a CAGR of 9.87%, as per Custom Market Insights. This is driven by increasing demand for specialty coffee (over 70% growth) and sustainable practices (60% preference among consumers), Kaapi Machines, an integrated beverage equipment company offering catering support to café chains including McDonald’s, Tata Starbucks, WeWork, ITC Hotels, and Taj Group, offer bean-to-cup tours, and customised roasting sessions for coffee connoisseurs.
“Consumer demand is ever-evolving but we see a new trend around milk-based beverages like Cortado and Macchiato, as well as drinks like infused cold brews and Nitro coffee,” said Abhinav Mathur, CEO & MD, Kaapi Machines.
Retailers are also supportive of selling coffee in unique ways and adapting to changing consumer preferences by offering alternatives such as oat and almond milk, catering to vegan and lactose-intolerant customers, shared Purnesh. “Cafés enhance the coffee experience with artistic presentations, like latte art and premium cutlery, adding an exciting dimension to the experience. This approach sets coffee apart from traditional tea offerings and aligns with modern consumer trends,” he added.
At the recently launched Tata Starbucks store in Delhi, coffee drinking combines local culture embedded in design and food offerings. From Punjabi floral motifs to connect the global coffee brand with Indian consumers, the store has cinnamon jaggery latte with organic jaggery sourced from Maharashtra; and cocoa birds eye chilli latte inspired from Meghalaya.
The demand for experience more than the product is led by the younger generation. Rajat Agrawal, CEO, Barista Coffee Company, which hosts exclusive tasting events and workshops on brewing techniques, latte art, and tasting sessions, said: “The millennial and Gen Z segment want innovation in everything. These sessions help consumers to be among the first to experience new blends, single-origin specials, or seasonal beverages like tiramisu iced latte. Our recent launch of dessert-based beverages like coffee bubble tea and affogatos, plant-based lattes and detox drinks, along with desserts cater to the growing desire for a luxurious experience,” added Agrawal.
Omnichannel beverage company Roastea that started in 2019, today serves nearly 60 million cups of coffee per year. Their focus is on product innovation and expansion strategy, tapping into tier-2 and tier-3 cities, where the brand sees a rising interest in premium coffee. “We have tried to elevate the experience beyond drinking by organising barista competitions, different brewing methods like pour-over or filter method and sampling by consumers. Consumer demand is steadily increasing for specialty coffees, sustainable products, and personalised experiences, so we plan to expand our offerings to national highways, speed corridors, and markets like the Middle East in the future,” said Chaitanya Bhamidipaty, co-founder of Roastea.
New product offerings are also a value addition to the coffee experience. For instance, Canadian coffee house Tim Hortons introduced Aerocano, an espresso-based beverage infused with microfoam. “This new introduction to our menu aligns with the growing demand for diverse coffee experiences in India,” said Tarun Jain, CEO, Tim Hortons India.
93 Degrees Coffee Roasters offers products like easy pour-over packs and cold brew bags. The brand also hosts sessions on coffee brewing workshops, latte art and sensory workshops like practice intensities, aroma descriptors, flavour characteristics.
“Earlier, Indians mainly enjoyed instant coffee, and later, South Indian filter coffee became popular. Taking this a step further, we plan to launch ready-to-drink cold coffee cans and cold brew cans to enjoy specialty coffee on the go,” added Mishthi Aggarwal, CEO, 93 Degrees Coffee Roasters.
Roastery Coffee House, established in 2017 as a specialty coffee roaster, with presence in Hyderabad, Kolkata, Noida, Lucknow, Delhi, and Jaipur, recently sold over 100,000 cups of cranberry coffee in six months. The crimson drink is a playful variation of coffee.
source: http://www.financialexpress.com / FE Leisure, Financial Express / Home> Business News> Life> Lifestyle / by Vaishal Dar / November 10th, 2024
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