Cloud Tailor appoints M C Cariappa as advisor

Cariappa is the former CMO of brand Jockey (Page Industries Ltd)

Over the past three decades, Cariappa has worked at Jockey, Arvind Lifestyle Brands Ltd, Coca Cola India (international trade department), ITC Ltd (international business division), and Brooke Bond India Ltd.

Cloud Tailor, a D2C platform that delivers personalised women’s fashion globally, has announced the appointment of M C Cariappa, as their independent advisor.

At Cloud Tailor, he will bring his knowledge and experience to support implementing a focussed business and operational strategy, guide in business expansion, oversee the platform’s regulatory and compliance metrics, and help develop the global communication strategy.

Cariappa is the former chief marketing officer (CMO) of brand Jockey (Page Industries  Ltd), where he has, for over a decade, led the sales and marketing arm of the organisation. He has a proven track record in driving business growth, franchisee and distribution expansion, and building operational efficiency, the company said.

Over the past three decades, Cariappa has worked at Jockey, Arvind Lifestyle Brands Ltd, Coca Cola India (international trade department), ITC Ltd (international business division), and Brooke Bond India Ltd.

His deep involvement with the sales and marketing vertical across national and international markets has contributed to the exponential growth of brands through expansion and distribution of product lines across geographies, Cloud Tailor said in a statement.

Cloud Tailor is poised for strong and sustainable growth in the coming months and I am keen to work with the team to deliver value to the company,” said Cariappa. “The brand is young, aspirational, and exciting. We have the potential to be the forerunner in the personalised fashion solutions industry globally. The women’s wear industry has been steadily growing across the globe, which gives impetus to explore a more tailored approach. Scalability is an issue that most companies in this space face. This is where Cloud Tailor comes in with solutions,” he added.

“Cariappa’s proven executive leadership experience, operational excellence, industry expertise, and other critical skills, will add immense value as we scale Cloud Tailor in this niche market,” Susmitha Lakkakula, founder, Cloud Tailor, stated.

source: http://www.financialexpress.com / Financial Express / Home> Brandwagon / by BrandWagon Online / January 27th, 202

Mysuru’s Guinness Record Holder For Tallest Cactus Kashi Kuttappa Passes Away

Mysore/Mysuru:

Accapanda Kashi Kuttappa (76), former Assistant Director in the Agriculture Department and a Guinness Record holder for tallest home-grown cactus, passed away at his residence in Siddarthanagar this morning.

He leaves behind his wife Jyothi, daughters Smitha and Neetha, sons-in-law and a host of relatives and friends. Last rites were performed at the foot of Chamundi Hill this noon, according to family sources.

The cactus Kashi Kuttappa

and his family members had grown reached a record height of 45.8 feet and had fetched him the Guinness Record. Kashi himself had said that it took him and his family 22 years to grow the cactus that towered above his home. It is of Cactus-Cereus Grandflora that belongs to the family of ‘cactaceae’. This cactus is widely grown in the tropics of dry tracts and suits the desert climate.

Several tourists and nature lovers used to frequent Kashi’s house at Siddarthanagar to see the wonder plant. In fact, the road to Kashi’s house was arbitrarily named ‘Cactus Road’ and he was famous as ‘Cactus Kashi’.

The plant was grown and nourished since 1978 when it was 2.5 ft. tall. The Guinness Book of Records authorities accepted the cactus as the tallest and issued a certificate for the first time on Jan. 20, 1993 when the cactus was 35 feet 1 inch. The Guinness Records authorities awarded the longest cactus certificate for the second time in 1998, when the cactus had grown to the height of 44 feet and 9 inches.

source: http://www.starofmysore.com / Star of Mysore / Home> News / June 27th, 2021

Special Lecture On Civil Services Exam

Coorg Institute of Technology, Ponnampet, Kodagu, will be organising a special lecture on “An insight into Civil Services Exam” at its premises in Ponnampet at 11 am on Apr. 28.

Mysuru SP R. Chetan, an alumnus of the college will deliver the special lecture, which is organised by the Alumni Association of the College.

For details, contact Mob: 95355-42005 or visit www.citcoorg.edu.in, according to a press release.

source: http://www.starofmysore.com / Star of Mysore / Home> In Briefs / April 26th, 2022

Don’t wait to dye another day

One of the pieces from Label Arati | Photo Credit: Special Arrangement

An exhibition showcasing the intricacies of dyeing will be held at Bangalore International Centre this weekend

Vibrant colours, striking patterns and flowy fabrics — much goes into the final product that one wears without much thought. However, for those who would like to get into the nuances of dyes and textiles, Bangalore International Centre (BIC) will be hosting an exhibition, ‘Natural dye stories by Label Arati,’ and related workshops from April 30 to May 3.

Conceptualised and curated by Arati Monappa who established the label, the exhibition will showcase various dyeing and embroidery techniques in use by Indian artisans.

“The purpose of this exhibition is to showcase the beauty of natural dyes. It is an assemblage of pieces coloured with natural dye, which I started gathering; today we have over 100 Indian practitioners who use natural dye and over 300 pieces are going to be on display,” says Arati, who adds that the event was initially meant to mark the label’s 25th anniversary which got delayed due to the pandemic.

“I had a lot of leftover fabric from over the years, which were used for cushions and other furnishings. We also rewove some of those remnants into fabric — all these pieces will be installed at the exhibition,” she says.

Apart from the release of a book documenting the journey of Label Arati, five natural dye workshops will also be held. Workshops on Eco Printing, Natural Dyes and Natural Mordant Dyeing, Dyeing with Kitchen Waste and two on the traditional techniques of Mata ni Pachedi from Gujarat and Kalamkari, will be held. The fee for the courses range from ₹1,500 to ₹2,000.

A pomegranate peel dyed cotton sari by EcoFab Bharat | Photo Credit: Special Arrangement

A mordant is a substance used to affix dye to fabrics and are not usually plant-based. The use of natural dyes dates back to India’s Vedic period when the Indian Madder (Rubia cordifolia, commonly known as manjistha) was used to obtain red pigment, says Pushyamitra Joshi of EcoFab Bharat, Indore, who will be hosting one of the workshops at the exhibition. “The leaves and bark of the Lodh tree (Symplocos racemosa) can be used as a mordant in place of alum. This makes its use and subsequent disposal totally safe for the craftsman and the environment,” he says.

A demonstration of eco printing by Leafage | Photo Credit: Special Arrangement

Pushyamitra will demonstrate how to dye fabric using Lodh as a mordant and participants will be provided with kits containing Lodh and manjistha to replicate the process at leisure. “Apart from reviving an ancient practice, the use of plant-based mordants ensures brighter shades as it is more potent. That it is completely eco-friendly is a huge plus,” he adds.

Pune-based Shraddha Barde of Leafage will conduct a workshop on eco-printing, which she believes is both an art and science. “Every leaf, even if it is from the same tree is of a different shape and composition, so every piece is one of a kind. It is perhaps the purest method of printing as one transfers the colour present in leaves directly onto the fabric — it is a natural process, using natural methods,” says Shraddha. She will cover the basics of the technique following which participants will try their hand at eco-printing.

An eco printed piece from Leafage | Photo Credit: Special Arrangement

The exhibition will feature an embroidery collection by designer Asif Shaikh as well as rugs, masks in natural dyes, block print samples and recycled pieces. “Though there is no sale of the pieces on display, there will be a catalogue of the collection and one can write down if they are interested in a particular piece. If it doesn’t go into our permanent collection, it will be available at a price, later. There will also be a sale of the pieces that are not used at the exhibition,” says Arati.

‘Natural dye stories by Label Arati,’ will be on at Bangalore International Centre from April 30 to May 3. To register for the workshops, contact 080 41279127 or whatsapp 9448648576.

source: http://www.thehindu.com / The Hindu / Home> Life & Style / by Ruth Dhanraj / April 28th, 2022